ADVERTISEMENT: PEPSI vs COKE As a rule, an advertisement has three main features: The design, the text (also called copy), and the argumentation designed to get you to buy the product or service Eye catcher: What attracts your attention when you look at the ad? _ _ _ _ _ How is the ad structured? (triangle, square, or circle) _ Composition: How about the symmetry? Symetrical or assymetrical? Why is that? _ Point of view: When we look at people or objects in an ad from below (worm’s eye view) they appear important and dominating When we look at people or ads from above (bird’s eye view), we get a feeling of power and control When people or objects in ads look us straight in the eye, we get the feeling they are talking to us or thinking about us _ -Look at the Pepsi vs Coke ad and answer the questions above! _ _ _ _ _ _ _ _ _ _ _ _