 Curtin Business School (CBS) School of Marketing Unit Outline MKTG3000 Business Capstone Trimester 2A, 2016  Unit study package code: MKTG3000 Mode of study: Internal Tuition pattern summary: This unit does not have a fieldwork component Credit Value: 25.0 MGMT1001 (v.0) Communication in Business or any previous version Pre-requisite units: OR 311353 (v.0) Communication in Business 100 or any previous version Co-requisite units: Nil Anti-requisite units: Nil Other requisites: Entry into final semester - Students should be in their last semester of study for their course Result type: Grade/Mark Approved incidental fees: Information about approved incidental fees can be obtained from our website Visit fees.curtin.edu.au/incidental_fees.cfm for details Unit coordinator: Title: Name: Phone: Email: Location: Consultation times: Dr Michael Baird +618 9266 3289 Business.Capstone@curtin.edu.au Building: 408 - Room: 2008 By Appointment Teaching Staff: Name: Email: Derek Foo Derek.Foo@cbs.curtin.edu.au Administrative contact: Name: Phone: Email: Location: Kelly Nowak +618 9266 3882 Mktg@curtin.edu.au Building: 408 - Room: 2014 Learning Management System: Blackboard (lms.curtin.edu.au) Acknowledgement of Country We respectfully acknowledge the Indigenous Elders, custodians, their descendants and kin of this land past and present Syllabus This unit consolidates and extends interdisciplinary learning within diverse and complex international business contexts Discipline specific knowledge accumulated throughout undergraduate learning is integrated into a coherent form suitable for sharing and use Competitive strategies and industry dynamics are emphasised; with a focus on developing students’ emerging understandings of Indigenous issues in business Business acumen is refined by self-directed team engagement with realistic business scenarios Learners actively interpret, critique and communicate information and decisions justified on established business principles Information is evaluated within competitive business environments to reach negotiated decisions by collaboration in professionally and/or culturally diverse teams and through individual initiative Generic critical analysis, problem solving, decision making and creative thinking capabilities are enhanced through a process of simulation, reflection and experiential learning A professional approach, with appropriate ethical principles, attributes and values informs the transition to employment MKTG3000 Business Capstone Singapore Campus 06 Jul 2016 School of Marketing, Curtin Business School (CBS) Page: of 17 CRICOS Provider Code 00301J The only authoritative version of this Unit Outline is to be found online in OASIS   Curtin Business School (CBS) School of Marketing   Introduction Welcome to Business Capstone Before enrolling in this unit, students should have passed 400 credit points and be enrolled in the final year of the Bachelor of Commerce or the Bachelor of Business Administration This Unit Outline provides important information about the Syllabus, Learning Outcomes, Learning Activities, Resources, and Assessment requirements, including the allocation of marks and submission dates When requested, tutors will clarify aspects of the information provided and the expectations of students described in this Unit Outline This Unit Outline is the same for all delivery locations except for variations indicated in the Assessment Schedule For locations other than Bentley, if the teaching schedule is substantially different (e.g., Hong Kong) changes will be notified in class and be available in Blackboard All contact details for tutors are available under the 'Contacts' tab in Blackboard For important enquiries please email Business.Capstone@curtin.edu.au Regards, Business Capstone Team Unit Learning Outcomes All graduates of Curtin University achieve a set of nine graduate attributes during their course of study These tell an employer that, through your studies, you have acquired discipline knowledge and a range of other skills and attributes which employers say would be useful in a professional setting Each unit in your course addresses the graduate attributes through a clearly identified set of learning outcomes They form a vital part in the process referred to as assurance of learning The learning outcomes tell you what you are expected to know, understand or be able to in order to be successful in this unit Each assessment for this unit is carefully designed to test your achievement of one or more of the unit learning outcomes On successfully completing all of the assessments you will have achieved all of these learning outcomes Your course has been designed so that on graduating we can say you will have achieved all of Curtin's Graduate Attributes through the assurance of learning process in each unit Graduate Attributes addressed On successful completion of this unit students can: Critically evaluate information to solve problems and make business decisions Demonstrate the ability to communicate effectively to audiences in a business context Work both independently and collaboratively using team processes to achieve agreed business outcomes Incorporate ethical considerations into business decision making Recognise how business and culture intersect for Indigenous populations in different countries Curtin's Graduate Attributes Apply discipline knowledge Thinking skills Information skills (use analytical skills to solve problems) (confidence to investigate new ideas) Communication skills Technology skills International perspective Cultural understanding (value the perspectives of others) (value the perspectives of others) Learning how to learn (apply principles learnt to new situations) (confidence to tackle unfamiliar problems) Professional Skills (work independently and as a team) (plan own work) Find out more about Curtin's Graduate attributes at the Office of Teaching & Learning website: ctl.curtin.edu.au Learning Activities A process of experiential and reflection learning by simulation is used to enhance generic critical analysis, problem solving, decision making and creative thinking capabilities Students are challenged to engage in learning exercises, applied research, analyse interview cases, and operate a business simulation using contemporary multimedia technologies Teamwork proficiencies are refined through the development of interpersonal skills Business issues are identified, critiqued and resolved using real-life video business cases, interviews, and presentations MKTG3000 Business Capstone Singapore Campus 06 Jul 2016 School of Marketing, Curtin Business School (CBS) Page: of 17 CRICOS Provider Code 00301J The only authoritative version of this Unit Outline is to be found online in OASIS   Curtin Business School (CBS) School of Marketing   Opportunities are provided to experience operating a simulated manufacturing company within a competitive team environment Competing within this dynamic commercial environment requires the continuous strategising and management of a virtual company Teams are encouraged to maximise each company’s business outcome by taking advantage of member strengths and the overall team dynamics Consequently, individual contribution and team performance are both tracked   Tuition Pattern and Student Work Expectations Students have 10-12 hours per week available for a 25 credit unit, including time in class, to study, to discuss or think about learning, seek assistance or look for resources, and to undertake administrative tasks and assessment Where students are completing group based assessments, time for student collaboration is also considered (adapted from: Curtin Teaching and Learning, 2010 Developing Appropriate Assessment Tasks In Teaching and Learning at Curtin 2010 (p.23) Curtin University, Perth http://otl.curtin.edu.au/learning_teaching/tl_handbook.cfm) This equates to approximately: l l l l hours: Active Learning Seminars (Workshop) hours: Team Meetings 2-3 hours: Assessments 4-5 hours: Essential Preparation for Active Learning Workshop: Required Reading, viewing videos, etc This equates to a total 10-12 hours per Seminar   Learning Resources Library Reserve There are resources for this unit in the library Reserve collection To access these resources, please click on the following link: http://link.library.curtin.edu.au/primo/course?MKTG3000 Other resources Online Resources l l l l Blackboard (http://lms.curtin.edu.au) Capsim® website (http://capsim.com) Curtin Library (http://library.curtin.edu.au) Curtin Library e-Reserve (http://library.curtin.edu.au/find-books-and-resources/reserve-and-e-reserve.cfm)   Assessment Assessment schedule Task Value % Unit Learning Outcome(s) Assessed Date Due Capstone Business Simulation 40 percent Week: Seminar 03; 06, 11; 04–11 Day: Before Seminar Time: Before Seminar 1,3,4 Video Business Case Report 20 percent Week: Seminar 09 Day: Sunday, 11September-2016 Time: 11pm 1,2,4 eTests 20 percent Week: Seminar 02–11 Day: During Seminar Time: In Seminar 02–11 Company Presentation 20 percent Week: Seminar 12 Day: During Seminar Time: In Seminar 12 2,3,4 Detailed information on assessment tasks MKTG3000 Business Capstone Singapore Campus 06 Jul 2016 School of Marketing, Curtin Business School (CBS) Page: of 17 CRICOS Provider Code 00301J The only authoritative version of this Unit Outline is to be found online in OASIS   Curtin Business School (CBS) School of Marketing   Capstone® Business Simulation (40%) 1a) Preparation Tasks for Capstone® Business Simulation (10%) [Individual] The following Business Simulation Preparation Tasks need to be completed online individually in Capstone® (http://www.capsim.com/) prior to the beginning of Seminar 03: Introductory Lesson Video + Quiz Rehearsal Tutorial Rehearsal Tutorial plus Quiz Upload Decisions + Process Round to next year Situation Analysis Perceptual Map Demand Analysis Capacity Analysis Margin Analysis Consumer Report Advanced Modules Advanced Marketing Quiz Human Resources (HR) Quiz Labor Negotiation Quiz TQM/Sustainability Initiatives Quiz ALL parts of all four (4) tasks must be completed as they are designed to prepare students to participate effectively in the Capstone® Business Simulation The 10% allocated for this assessment will be awarded when ALL these tasks are successfully completed Failure to complete ANY of these tasks will result in the marks being reduced Tutors will notify students of the results for this assignment in Blackboard Grade Centre at the start of Seminar 04   1b) Peer Evaluation for Capstone® Business Simulation (5%) [Individual] Peer Evaluation Tools are provided in Capstone® Business Simulation to measure individual performance in team based activities Interpretations of data from Peer Evaluations by individuals and teams will contribute to students understanding of team functioning Peer evaluations are meant be done online in Capstone® Business Simulation in student’s own time Students will undertake two (2) Peer Evaluations of each team member worth a total of 5% of the final Grade Peer Evaluations should be submitted before the start of Seminars 06, 11 Peer Evaluations can be accessed via the Capstone® ‘Welcome Page’ > Homework > Peer Evaluations Peer Evaluations (1, 2): l l l l l Opens on the Sunday before each Active Learning Seminar (06, 11) at 9:00am Singapore time Closes on the Saturday after each Active Learning Seminar (06, 11) at 11:00pm Singapore time Must be completed before Active Learning Seminars 06, 11 Results will be discussed in Active Learning Seminars 06, 11 Absolutely no further access is possible once the Peer Evaluation window has closed Students are expected to be sensitive to others feelings At all times it is not acceptable to personally criticise or identify fellow students Refer to the Student Charter for information on Curtin’s Values of Integrity, Respect, Courage, Excellence and Impact Students are encouraged to use Peer Evaluation results to support comments, thoughts and observations made in the Individual and Team Company Presentations Students are expected to consider, compare and comment on how well they worked as a team by reference to the feedback from the Peer Evaluation Reports Students are required to provide accurate and equitable Peer Evaluation ratings Consistently high scores (>4) or exceptionally low scores (1) on each survey item may indicate an unrealistic evaluation of individual performance Scores that not accurately reflect individual contributions to team performance may result in students being required to redo the Peer Evaluations to provide more accurate ratings Students may score '0' if they not provide a Peer Evaluation for their team members Where necessary, tutors will adjust individual ratings to provide more realistic ratings MKTG3000 Business Capstone Singapore Campus 06 Jul 2016 School of Marketing, Curtin Business School (CBS) Page: of 17 CRICOS Provider Code 00301J The only authoritative version of this Unit Outline is to be found online in OASIS   Curtin Business School (CBS) School of Marketing   1c) Team Results for Capstone® Business Simulation (25%) [Group] Capstone® Business Simulation results will be based on the performance in each Competition Round Team decisions must be uploaded each Seminar prior to the class debrief Tutors will discuss the progress on the Competition Rounds and debrief the teams on the results in class Teams are encouraged to consider their options and work on their decisions in their own time outside of class As indicated in the Program Calendar in the Unit Outline: l l l l From Competition Round onwards the ‘Advanced Marketing Module’ will be activated From Competition Round onwards the ‘Human Resources (HR) Module’ will be activated In Competition Rounds and the ‘Labour Negotiations Module’ will be activated From Competition Round onwards the ‘Total Quality Management (TQM) Module’ will be activated Company performance is calculated using various predetermined Company Success Measures Teams will choose Company Success Measures in accordance with the rules explained in Blackboard > Assessments Teams must submit their success measures in the Capstone® Business Simulation by the deadline for Competition Round In Competition Round teams will have the opportunity to revise their success measures, at which time they will be final At least one computer driven company (team) will be enabled for each Industry Team Digby has been selected from the possible computer teams The purpose of adding computer driven opponent/s is to moderate the influence of industry performance on Capstone® Business Simulation marks   Board Shake-up How many senior executives stay in the same role in the same company for years? The reality is that senior executives in the C-Suite often change jobs/companies due to personal circumstances or being headhunted/poached and offered superior working benefits And if a senior executive leaves a company, the odds are they will stay in the same industry due to their accumulated knowledge/experience in that industry At the completion of Competition Round 4, there will be a C-Suite ‘Board Shake-up’ in your class The tutor will take one person from each team and transfer them into another team at random Every team in the class will have one member leave their company, and a new member join It is recommended that the remaining senior executives of the company work quickly to integrate the new senior executive into the company as this will be done at the mid-point of the competition and could have strategic implications The new senior executive may also bring valuable insights from the way other companies business in your industry The senior executive that moves will get 50% of their Capstone® Business Simulation mark from their original team’s final score, and 50% from their new team’s final score   End Gaming Companies are meant to be left as a ‘going concern.’ This assumes each company will remain in existence long enough for all the assets of the business to be fully utilized Penalties will be applied to teams who attempt to unethically ‘End Game’ the Capstone® Business Simulation   Final simulation results will usually be awarded equally to each team member Each weekly Competition Round score (i.e., 1– 6) contributes to the calculation of the team’s final mark After Competition Round the final score is compiled in Capstone® Business Simulation Each team’s final score (between and 6) is pro-rated to arrive at the equivalent assessment percentage (i.e., 0-25%) Where required by equity and fairness, tutors will adjust individual marks to reflect the relative contribution of team members   MKTG3000 Business Capstone Singapore Campus 06 Jul 2016 School of Marketing, Curtin Business School (CBS) Page: of 17 CRICOS Provider Code 00301J The only authoritative version of this Unit Outline is to be found online in OASIS   Curtin Business School (CBS) School of Marketing   Video Business Case Report (20%) [Individual] This assignment challenges students to formulate a professional response to in-depth issues contained in a real life Video Business Case The Video Business Interview and Case to be critiqued will be announced by Seminar 03 and will be available under Blackboard > Assessments > 2) Video Business Case Report (20%). Students are encouraged to review the Background video segments for the Video Business Case selected for analysis Students will act as an independent professional business consultant reporting to senior managers of the company concerned Students are expected to provide informed and robust advice to this business client A sophisticated understanding of the critical aspects of this Video Business Case needs to be demonstrated A succinct and high impact report is expected The report is expected to be 2) Video Business Case Report (20%)) Assignments should address the Video Business Case Report Assessment Rubric provided in Blackboard > Assessments > 2) Video Business Case Report (20%) Students are strongly advised to read the relevant Assessment Rubric closely before undertaking this assignment Suggested headings for Video Business Case Report Executive Summary ( Assessments > 2) Video Business Case Report (20%) A) Issues Provide a brief introduction that summarises the main issues of the case B) Causes Identify the importance of the Causes to the organisation concerned C) Alternatives Develop a set of realistic Alternatives to address the Issues and Causes identified D) Decision Criteria Develop a set of Decision Criteria to choose from the Alternative courses of action E) Recommended Solution/s Decide on Solution/s to the Issues derived from the Alternatives For each competing Alternative, justify why different Solution/s were chosen or rejected A preferred Solution/s needs to be indicated F) Implementation and Implications Provide realistic suggestions on how these Solution/s could be implemented in the organisation concerned within the industry context being scrutinised Include the managerial and financial implications for adopting the preferred Solution/s An electronic copy of the assignment needs be submitted by the end of the week of Seminar 09 in Blackboard, as an attachment, via the Turnitin link in Assessments > Video Business Case Report Assignments may be resubmitted once to Turnitin to overwrite the initial ‘Originality Report’ to modify the ‘Similarity Index’ until the due date for submission An excessive Similarity Index score may indicate a breach of Curtin University Plagiarism Policy and Procedures Failure to submit an assignment to Turnitin will result in marks for this assignment being withheld or the assessment failed Turnitin's electronic closing date may not be the due date Refer to Blackboard under the Assessment tab for more detail on this assignment MKTG3000 Business Capstone Singapore Campus 06 Jul 2016 School of Marketing, Curtin Business School (CBS) Page: of 17 CRICOS Provider Code 00301J The only authoritative version of this Unit Outline is to be found online in OASIS   Curtin Business School (CBS) School of Marketing   eTests (20%) [Individual] Whilst attending each Active Learning Seminar (02-11), students are expected to complete an eTest to ensure learning opportunities are maximised An eTest is a computer based test used to assess learning outcomes eTests are also valuable preparation for fully participating in the Active Learning Seminars Each eTest consists of 10 randomly selected Multiple Choice Questions that contribute 2% to the overall mark for Business Capstone (10 eTests × 2% = 20%) Conditions for eTest Multiple Choice Questions: l l l l l Each eTest must be done in the Active Learning Seminar Only one attempt is permitted for each eTest 10 minutes is provided for completing each Seminars eTest (10 questions = 10 minutes) An eTest must be completed in a single session Each eTest is marked by Blackboard and the results made available in Grade Centre in ‘My Grades’ when complete Learning material in the eTest includes: l l l l l l l Business Capstone Unit Outline Capstone® Business Simulation Capstone® Team Member Guide Capstone® video segments linked from QR (Quick Response) Codes Required Readings (Curtin e-Reserve) Video lecture segments (Unit Coordinator and Experts) Selected Video Business Interview background question and case study videos Where multiple answers are correct, the questions are 'zero-biased' l l l l Correct answers have positive marks Incorrect answers have negative marks Selecting all answers will generally result in zero marks A negative mark cannot be awarded for any question Students are permitted to refer to paper copies of the journal articles, Capstone® Team Member Guide and/or hand written notes in ENGLISH during the eTest l l l Typed notes are not permitted Copies of questions and/or answers (hand written or otherwise) from any source are not permitted Students must not use any electronic documents, nor access the internet, when doing the eTest The possession of unauthorised material in an eTest or any other form of cheating or attempting to cheat in an eTest is not permitted, and will be referred to the appropriate committee for Academic Misconduct   Company Presentation (20%) [Individual + Group] Individual and Team Company Presentations will be made in Seminar 12 and are assessed by: l l an Individual Presentation component for content and style worth 10% of the unit assessment a Team Presentation component for content and style worth 10% of the unit assessment are usually awarded equally to all team members Students will work in the same team allocated at the completion of the Capstone® Business Simulation All team members will be expected to actively contribute to the presentation Individual contributions to team presentations will also be assessed by tutors and marks may be adjusted Presentations need to address the Individual and Team Company Presentation Assessment Rubrics provided under the Assessment tab in Blackboard Tutors will assess each individual student’s capacity to ‘Work Collaboratively’ and the ‘Achievement of Agreed Outcomes’ sections in the Individual Company Presentation Assessment Rubric Tutors cumulative observations in Active Learning Seminars will inform the marks allocated to individuals for these categories Students are expected to rehearse presentations Students are encouraged to engage with the audience with the minimal use of notes Simply reading from notes or presentation slides will result in a fail mark Refer to the Blackboard > Assessments > 4) Company Presentation (20%) folder for more advice on preparing Company Presentations Students need to address the marking criteria available in Blackboard > Assessments > 4) Company Presentation (20%) > Assessment Rubrics   Summary of Company Presentation Students will act as independent professional business consultants presenting a company’s performance over an year period No student will present upon the company they finished the Capstone® Business Simulation in; rather each team of students will be randomly assigned a company that is not their own to critically analyse and present MKTG3000 Business Capstone Singapore Campus 06 Jul 2016 School of Marketing, Curtin Business School (CBS) Page: of 17 CRICOS Provider Code 00301J The only authoritative version of this Unit Outline is to be found online in OASIS   Curtin Business School (CBS) School of Marketing   Presentations are to be given in the context of an external Corporate Advisory Division of an independent organisation who have been commissioned by the Company Board of Directors as part of a strategic review The consultants will be presenting to the relevant company stakeholders; this can be pitched as a meeting for board members of the company, shareholders of the company or potential investors of the company A short and engaging team presentation of 15-17 minutes maximum (3-4 minutes maximum for each person) needs to be delivered to stakeholders Teams and students will be asked to stop once the time limit is up Time will be allocated after the presentation for questions The presentation is expected to be formal in nature and given as if you are presenting to the chosen stakeholders of the company PLEASE NOTE: A formal presentation does not equal a boring presentation! Do not let the word ‘formal’ stifle your creativity when presenting; interaction and creativity in your presentation are encouraged You are expected to use the skills you have learnt over the course of your degree to keep the stakeholders interest Teams are challenged to develop a high impact presentation that thoroughly reviews the company’s performance; this involves identifying common themes and including ideas related to the business scenarios encountered Teams are challenged to directly and honestly evaluate this process Requirements for Company Presentation 1)  Introduction Introduce your team/consultancy 2)  Review Company Performance MUST COVER: l l l l Company story (focus on the journey, not numbers) Company strategy Company mistakes Ethical considerations 3)  Analysis of Board Shake-up MUST COVER: l l Company status after shake up (results improve or decline) Strategy adjustments 4)  Competitor Comparison/Future Potential CHOOSE ONE OR TWO OF THE FOLLOWING: l l l l Competition analysis Real life company comparison Future performance Company evaluation/Company's worth (Mergers and Acquisitions) 5)  Conclusion Summarise the key points of the presentation 6)  Questions Questions will be asked by your peers and/or your tutor - Informed, logical and realistic answers are expected by the presenting team   Teams are strongly advised to refer to a minimum of three (3) credible sources that inform how the Capstone® Business Simulation was managed This includes Video Business Interviews or Cases, and Required and/or Extension Readings that relate to the business challenges inherent in managing this business Specifically relate these sources to the analysis of the company being reviewed in the presentation Students are expected to be sensitive to other students’ feelings At all times students should not personally criticise fellow students Refer to the Student Charter for information about Curtin’s Values of Integrity, Respect, Courage, Excellence and Impact A member of each team is required to upload an electronic copy (e.g., PowerPoint slides, Prezi link, etc.) of the company presentation in Blackboard > Assessments > 4) Company Presentation (20%) > Team Company Presentation Submission before the presentation in Seminar 12 A hard copy of the presentation slides MUST be submitted to the tutor prior to the start of the presentation Refer to Blackboard under ‘Assessment’ for more detail on this assignment Tutors may adjust marks to reflect the relative contribution of individual team members MKTG3000 Business Capstone Singapore Campus 06 Jul 2016 School of Marketing, Curtin Business School (CBS) Page: of 17 CRICOS Provider Code 00301J The only authoritative version of this Unit Outline is to be found online in OASIS   Curtin Business School (CBS) School of Marketing   Pass requirements l Must achieve an overall mark equal to or above 50% and attempt all assessments Fair assessment through moderation Moderation describes a quality assurance process to ensure that assessments are appropriate to the learning outcomes, and that student work is evaluated consistently by assessors Minimum standards for the moderation of assessment are described in the Assessment and Student Progression Manual, available from policies.curtin.edu.au/policies/teachingandlearning.cfm Late assessment policy This ensures that the requirements for submission of assignments and other work to be assessed are fair, transparent, equitable, and that penalties are consistently applied All assessments students are required to submit will have a due date and time specified on this Unit Outline Students will be penalised by a deduction of ten percent per calendar day for a late assessment submission (eg a mark equivalent to 10% of the total allocated for the assessment will be deducted from the marked value for every day that the assessment is late) This means that an assessment worth 20 marks will have two marks deducted per calendar day late Hence if it was handed in three calendar days late and given a mark of 16/20, the student would receive 10/20 An assessment more than seven calendar days overdue will not be marked and will receive a mark of Assessment extension A student unable to complete an assessment task by/on the original published date/time (eg examinations, tests) or due date/time (eg assignments) must apply for an assessment extension using the Assessment Extension form (available from the Forms page at students.curtin.edu.au/administration/) as prescribed by the Academic Registrar It is the responsibility of the student to demonstrate and provide evidence for exceptional circumstances beyond the student's control that prevent them from completing/submitting the assessment task The student will be expected to lodge the form and supporting documentation with the unit coordinator before the assessment date/time or due date/time An application may be accepted up to five working days after the date or due date of the assessment task where the student is able to provide an acceptable explanation as to why he or she was not able to submit the application prior to the assessment date An application for an assessment extension will not be accepted after the date of the Board of Examiners' meeting Deferred assessments If your results show that you have been granted a deferred assessment you should immediately check OASIS for details Supplementary assessments Supplementary assessments are not available in this unit Reasonable adjustments for students with disabilities/health circumstances likely to impact on studies A Curtin Access Plan (CAP) is a document that outlines the type and level of support required by a student with a disability or health condition to have equitable access to their studies at Curtin  This support can include alternative exam or test arrangements, study materials in accessible formats, access to Curtin’s facilities and services or other support as discussed with an advisor from Disability Services (disability.curtin.edu.au)  Documentation is required from your treating Health Professional to confirm your health circumstances If you think you may be eligible for a CAP, please contact Disability Services If you already have a CAP please provide it to the Unit Coordinator at the beginning of each semester Referencing style The referencing style for this unit is Chicago More information can be found on this style from the Library web site: http://libguides.library.curtin.edu.au/referencing MKTG3000 Business Capstone Singapore Campus 06 Jul 2016 School of Marketing, Curtin Business School (CBS) Page: of 17 CRICOS Provider Code 00301J The only authoritative version of this Unit Outline is to be found online in OASIS   Curtin Business School (CBS) School of Marketing   Copyright © Curtin University The course material for this unit is provided to you for your own research and study only It is subject to copyright It is a copyright infringement to make this material available on third party websites Academic Integrity (including plagiarism and cheating) Any conduct by a student that is dishonest or unfair in connection with any academic work is considered to be academic misconduct Plagiarism and cheating are serious offences that will be investigated and may result in penalties such as reduced or zero grades, annulled units or even termination from the course Plagiarism occurs when work or property of another person is presented as one's own, without appropriate acknowledgement or referencing Submitting work which has been produced by someone else (e.g allowing or contracting another person to the work for which you claim authorship) is also plagiarism Submitted work is subjected to a plagiarism detection process, which may include the use of text matching systems or interviews with students to determine authorship Cheating includes (but is not limited to) asking or paying someone to complete an assessment task for you or any use of unauthorised materials or assistance during an examination or test From Semester 1, 2016, all incoming coursework students are required to complete Curtin’s Academic Integrity Program (AIP) If a student does not pass the program by the end of their first study period of enrolment at Curtin, their marks will be withheld until they pass More information about the AIP can be found at: https://academicintegrity.curtin.edu.au/students/AIP.cfm Refer to the Academic Integrity tab in Blackboard or academicintegrity.curtin.edu.au for more information, including student guidelines for avoiding plagiarism Information and Communications Technology (ICT) Expectations Curtin students are expected to have reliable internet access in order to connect to OASIS email and learning systems such as Blackboard and Library Services You may also require a computer or mobile device for preparing and submitting your work For general ICT assistance, in the first instance please contact OASIS Student Support: oasisapps.curtin.edu.au/help/general/support.cfm For specific assistance with any of the items listed below, please contact The Learning Centre: life.curtin.edu.au/learning-support/learning_centre.htm l l Using Blackboard, the I Drive and Back-Up files Introduction to PowerPoint, Word and Excel MKTG3000 Business Capstone Singapore Campus 06 Jul 2016 School of Marketing, Curtin Business School (CBS) Page: 10 of 17 CRICOS Provider Code 00301J The only authoritative version of this Unit Outline is to be found online in OASIS   Curtin Business School (CBS) School of Marketing   Additional information For important information about the Assessment Rubrics used to mark assignments refer to the Assessment folder in Blackboard: l l l Video Business Case Report Assessment Rubric Individual Company Presentation Assessment Rubric Team Company Presentation Assessment Rubric Completed assessment rubrics and marks allocated will be available to students under the Blackboard Grade Centre > ' My Grades'   Learning Environment During this unit the Blackboard environment is used extensively to support communication, for record keeping and the deployment of learning resources Students and tutors are advised to regularly check Announcements in Blackboard Capsim® Registration Numbers Capsim® Registration Numbers are required to participate in the Capstone® Business Simulation Students can log into Blackboard to locate the Capsim® Prepaid Registration Number in Blackboard 'My Grades.' Students are responsible for Capsim® Registration Numbers which cannot be shared or reused across semesters Video Business Interviews, Cases & Presentations Essential Seminar Preparation and Active Learning Seminars Video Business Interviews and Cases are provided for analysis These Interviews and Cases have been sourced and recorded specifically for Business Capstone to provide learners with exclusive access to video insights from local and international executives and managers from a wide variety of organisations The videos can be viewed by clicking a non-searchable YouTube link available in Blackboard. Additional multimedia learning material is also available in Blackboard Curtin Library Resources Research is an essential part of academic study Curtin’s Library provides a range of online resources that are available to help develop information literacy skills that are accessible from the ‘Learning Hub’ in Blackboard These resources are designed to help access useful information in an efficient manner Do make use of them Electronic databases containing extensive information about companies can be accessed in Blackboard Unit Resources and Curtin Library Databases A-Z (http://databases.library.curtin.edu.au/) for links to Business Source Complete - MarketLine/Medtrack Reports, DatAnalysis, Annual Reports Online, Factiva and Orbis (provides information on over 100 million private and public companies, including ownership structure, subsidiaries, financials, SWOT analysis, comparison between companies) Required Reading and Viewing There is no textbook or study guide for this unit ALL essential Seminar preparation, including Required Reading, viewing video segments etc must be completed before attending each Active Learning Seminar The Capstone® Team Member Guide Capsim® Management Simulation Inc is Required Reading and can be downloaded free from either: Blackboard To access the PDF (.pdf) file from Blackboard select Unit Resources then click on Capstone Resources and download the Capstone Team Member Guide Capstone® Business Simulation For access via the Capsim® website, after registration:  Login to  http://www.capsim.com/  Click on ‘Help’ on the left hand side, then click ‘PDF guide’ to download the Capstone Team Member Guide Capsim® Management Simulation Inc in either English, Spanish, Slovak, Chinese (Traditional or Simplified) Team Mission, Values and Strategies is a required submission but is not directly assessed   Enrolment It is your responsibility to ensure that your enrolment is correct - you can check your enrolment through the eStudent option on OASIS, where you can also print an Enrolment Advice MKTG3000 Business Capstone Singapore Campus 06 Jul 2016 School of Marketing, Curtin Business School (CBS) Page: 11 of 17 CRICOS Provider Code 00301J The only authoritative version of this Unit Outline is to be found online in OASIS   Curtin Business School (CBS) School of Marketing   Student Rights and Responsibilities It is the responsibility of every student to be aware of all relevant legislation, policies and procedures relating to their rights and responsibilities as a student These include: l l l l l the Student Charter the University's Guiding Ethical Principles the University's policy and statements on plagiarism and academic integrity copyright principles and responsibilities the University's policies on appropriate use of software and computer facilities Information on all these things is available through the University's "Student Rights and Responsibilities" website at: students.curtin.edu.au/rights Student Equity There are a number of factors that might disadvantage some students from participating in their studies or assessments to the best of their ability, under standard conditions These factors may include a disability or medical condition (e.g mental illness, chronic illness, physical or sensory disability, learning disability), significant family responsibilities, pregnancy, religious practices, living in a remote location or another reason If you believe you may be unfairly disadvantaged on these or other grounds please contact Student Equity at eesj@curtin.edu.au or go to http://eesj.curtin.edu.au/student_equity/index.cfm for more information You can also contact Counselling and Disability services: http://www.disability.curtin.edu.au or the Multi-faith services: http://life.curtin.edu.au/health-and-wellbeing/about_multifaith_services.htm for further information It is important to note that the staff of the university may not be able to meet your needs if they are not informed of your individual circumstances so please get in touch with the appropriate service if you require assistance For general wellbeing concerns or advice please contact Curtin's Student Wellbeing Advisory Service at: http://life.curtin.edu.au/health-and-wellbeing/student_wellbeing_service.htm MKTG3000 Business Capstone Singapore Campus 06 Jul 2016 School of Marketing, Curtin Business School (CBS) Page: 12 of 17 CRICOS Provider Code 00301J The only authoritative version of this Unit Outline is to be found online in OASIS   Curtin Business School (CBS) School of Marketing   Recent unit changes Students are encouraged to provide unit feedback through eVALUate, Curtin's online student feedback system For more information about eVALUate, please refer to evaluate.curtin.edu.au/info/ To view previous student feedback about this unit, search for the Unit Summary Report at https://evaluate.curtin.edu.au/student/unit_search.cfm See https://evaluate.curtin.edu.au/info/dates.cfm to find out when you can eVALUate this unit Recent changes to this unit include: l l l l l l Changes are made to the unit in most semesters, often in response to student feedback from eVALUate We are grateful to those students who took the time to provide comments on the most helpful aspects of the unit and on how it might be improved A new series of Video Business Interviews were recorded throughout 2015 for use specifically in Business Capstone The Video Business Interviews include a case study video as well as a background questions video, and were recorded in Perth, Singapore and Sarawak Malaysia, from a variety of organisations These have been integrated into the course content for Business Capstone A re-format of the company presentation has occurred Students now act as a Corporate Advisory Division of an independent consulting organisation and will present on a company that is not their own The purpose of this is to ensure students have a thorough understanding of the Capstone® Business Simulation It further acts to prepare students for challenges working in consultancies, as research shows a greater number of graduates start their careers here rather than at the C-Suite level A Board Shake-up has been introduced In order to mirror the reality of the workplace, at the completion of competition round (the mid-point of the competition), a member of each team will be chosen at random to switch companies Teams will be required to integrated their new member into the team, and protect their strategy from their exiting member The eTest assessments have been revised The eTests are required to ensure students the pre-reading to enhance learning opportunities and provide more feedback on progression in this unit All eTests must now be completed at the commencement of each Active Learning Seminar Failure to attend without a medical certificate will result in a zero grade for that seminars eTest A revised pool of high quality questions has been developed Time provided to answer the questions has been reviewed and adjusted to 10 minutes Many students considered the workload for this unit challenging, especially in the initial 3-4 Active Learning Seminars Student workload expectations are consistent with Curtin policies The student workload will not be increased and, where appropriate, will be reduced MKTG3000 Business Capstone Singapore Campus 06 Jul 2016 School of Marketing, Curtin Business School (CBS) Page: 13 of 17 CRICOS Provider Code 00301J The only authoritative version of this Unit Outline is to be found online in OASIS   Curtin Business School (CBS) School of Marketing   Program calendar SEMINAR / TOPIC ESSENTIAL SEMINAR PREPARATION (to be done before attending ACTIVE LEARNING SEMINAR) Seminar 01: Read Business Capstone Unit Outline Introduction and Overview Read and re-read the Capstone® Team Member Guide, 1-25 Watch all the videos 11/7/2016 15/7/2016 View all the PowerPoints Read all the Required Reading articles Watch video: Introduction and Overview (UC) Gilbert, J 2011 The Millennials: A New Generation of Employees, A New Set of Engagement Policies, Ivey Business Journal Online (Sept/Oct 2011): 1-3 Groysberg, B., L.K Kelly, and B MacDonald 2011 The New Path to the C-Suite, Harvard Business Review 89(3): 60-68 Gilbert, F 2012 (7 June) How to Wreck a Career at the C-level Corpmagazine: 1-1 Begin Preparation Tasks for Capstone® Business Simulation ACTIVE LEARNING SEMINAR Discuss Unit Outline ASSESSMENT AND SUBMISSIONS   Employer Expectations of Graduates What Millennials Want Orientate to Video Business Interviews Access Capsim® Registration Numbers in Grade Centre in Bb Exercise Wrecking Career at Clevel Seminar 02: Watch video: Personal and Team Dynamics Overview (UC) Personal and Team Dynamics Overview Read and re-read the Capstone® Team Member Guide, 1-25 18/7/2016 22/7/2016 Borgatti, S 2004 Manual for Working in Teams: 1-4 Hackman, R 2011 Six Common Misperceptions about Teamwork, Harvard Business Review (HBR Blog Network): 1-1 Druskat, V.U., and S.B Wolff 2001 Building the Emotional Intelligence of Groups Harvard Business Review 79(3): 80-90 Video Working Positively in Teams and Peer Evaluation Video Capstone® QR Code Situation Analysis Video Business Interview - Hockey Australia (Shane Tonkin) Continue Preparation Tasks for Capstone® Business Simulation Inform about eTest MCQs Capstone® for Seminar requirements 02 in Bb Allocate team members Access Capsim® Registration Numbers in Grade Centre in Bb Video Capstone® Introductory Lesson Conduct Investors Inquisition Practice Round (Data Entry and Upload in Capstone® Business Simulation) Building Emotional Intelligence exercise MKTG3000 Business Capstone Singapore Campus 06 Jul 2016 School of Marketing, Curtin Business School (CBS) Page: 14 of 17 CRICOS Provider Code 00301J The only authoritative version of this Unit Outline is to be found online in OASIS   Curtin Business School (CBS) School of Marketing   Seminar 03: Watch video: Governance and Strategy Overview (UC) Governance and Strategy Overview Read and re-read the Capstone® Team Member Guide, 1-25 25/7/2016 29/7/2016 Online Capstone® Team Member Guide: Chapter 12 – Six Basic Strategies Collis, D.J and M.G Rukstad 2008 Can You Say What Your Strategy Is? Harvard Business Review 86(4): 82-90 Freeman, R.E., A.C Wicks, and B Parmar 2004 Stakeholder Theory and the "Corporate Objective Revisited," Organization Science 15(3): 364-369 Videos Stakeholder Theory Video Capstone® QR Code Customer Survey Score + Capstone Courier Video Business Interview - SALCRA (Joseph Blandoi) Conduct Stakeholder Analysis Prepare Mission, Values and Strategies Video Business Interview - Sarawak Energy (Aisah Eden) Video Business Interview - Synergy (Karl Matacz) Seminar 04: Watch video: Accounting, Finance and Economics Overview (UC) Accounting, Finance and Economics Overview Online Capstone® Team Member Guide: Ch 1.4.*, Ch 4.4 - Finance 1/8/2016 5/8/2016 Practice Round (Making Decisions in Capstone® Business Simulation) and debrief feedback Capstone Debrief Rubric: 26-27 Makridakis, S., R.M Hogarth, and A Gaba 2010 Why Forecasts Fail What to Instead MITSloan Management Review 51(2): 83-90 Hsu S 2012 The Increasing Virulence of Man-made Crises: Financial Crises and Global Instability Journal of Economic Issues 46(2): 491-498 Video Accounting and Finance Business Fundamentals Competition Round and debrief feedback Continue preparing Mission, Values and Strategies eTest MCQs for Seminar 03 in Bb Complete Simulation Preparation Tasks in Capstone® (10%) Video Business Case Report (20%) released in Bb eTest MCQs for Seminar 04 in Bb Submit Mission, Values and Strategies in Bb Video Capstone® QR Code Finance + Forecasting Video Business Interview - KPMG (Caron Sugars) Seminar 05: Watch video: Marketing, Production, R&D Overview (UC) Marketing, Production, R&D Overview Online Capstone® Team Member Guide: Ch 7.4 – Advanced Marketing 8/8/2016 12/8/2016 Dutta, S 2010 What's your Personal Social Media Strategy? Harvard Business Review 88(11): 127-130 Capstone Debrief Rubric Report, pp 26-27 Lusch, R.F and S.L Vargo 2012 (15 May) Marketing Value, Marketing News, p 30 Video Marketing, Production, R&D Business Fundamentals Video Capstone® QR Code Marketing + Production + R&D Review Advanced Marketing Tutorial and Quiz in Capstone® Video Business Interview - HBF Health Limited (Andrew Walton) Video Business Interview - Valmec (Kelvin Andrijich) Seminar 06: Watch video: Human Resource Management Overview (UC) Human Resource Management Overview Online Capstone® Team Member Guide: Ch 7.2 – Human Resources 15/8/2016 19/8/2016 Capstone Debrief Rubric Report, pp 26-27 Hosie, P., J Forsyth and M Baird 2016 Researching and Writing a Video Business Case Report Samnani, A., and P Singh 2011 Stop Chasing Best Practices: Focus on Fit for your HR Function People & Strategy, 34(1): 34-36 Bassi, L 2011 Raging Debates in HR Analytics People & Strategy 34(2): 14-18 Video Human Resources Business Fundamentals Video Capstone® QR Code Situation Analysis + Forecasting MKTG3000 Business Capstone Singapore Campus 06 Jul 2016 School of Marketing, Curtin Business School (CBS) Competition Round and debrief feedback [Advanced Marketing Module activated from Competition Round 2] eTest MCQs for Seminar 05 in Bb Choose and upload Company Success Measures in Capstone® Develop social media marketing strategies Competition Round and debrief feedback [HR Module activated from Competition Round 3] eTest MCQs for Seminar 06 in Bb Submit Peer Evaluation in Capstone® Video Business Case Report review Page: 15 of 17 CRICOS Provider Code 00301J The only authoritative version of this Unit Outline is to be found online in OASIS   Curtin Business School (CBS) School of Marketing   Review HR Tutorial and Quiz in Capstone® Video Business Interview - Randstad (Michael Smith) Video Business Interview - Accor Hotels (Karen Chang) Seminar 07: Watch video: Labour Negotiations and Ethics Overview (UC) Labour Negotiations and Ethics Overview Online Capstone® Team Member Guide: Ch 7.3 – Labor Negotiations 22/8/2016 26/8/2016 Hosie, P., J Forsyth and M Baird 2016 Researching and Writing a Video Business Case Report Reitz, H J., J A Wall, and M S Love 1998 Ethics in Negotiation: Oil and Water or Good Lubrication? Business Horizons 41(3): 5-14 Donaldson, T 1996 Values in Tension: Ethics Away from Home Harvard Business Review 74 (5): 48-62 Competition Round and debrief feedback [Labor Negotiations Module activated in Competition Round 4] eTest MCQs for Seminar 07 in Bb Team observation by tutor Tillman, F A and D T Cassone (2012) Chapter 1.10 Developing Decision Criteria Video and Metrics A Professional's Guide to Decision Science and Problem Solving: Define the Business Case Objectives and Identify Metrics FT Press Report review Video Labour Negotiations Business Fundamentals Video Business Interview - Institute for Respiratory Health (Cameron Agnew) Video Business Interview - Kinship Connections (Ann Oakley) Seminar 08: Watch video: Management Overview (UC) Management Overview Online Capstone® Team Member Guide: Ch 7.1 – TQM/Sustainability Initiatives 29/8/2016 2/9/2016 Khurana, R., and N Nohria 2008 It's Time to Make Management a True Profession Harvard Business Review 86(10): 70-77 Antonakis, J., M Fenley, and S Liechti 2012 Learning Charisma Harvard Business Review, 90(6): 127-130 Stadler, C and D Dyer 2013 Why Good Leaders don’t Need Charisma, MITSloan Management Review 54(3): 95-96 Defining Critical Thinking 2011 Foundation for Critical Thinking: 1-1 Knott, D 2000 Critical Reading Toward Critical Writing, Toronto: 1-2 Video on TQM Business Fundamentals Review TQM Tutorial and Quiz in Capstone® Video – Critical Thinking (Chris Symonds and Peter Hosie) Video Business Interview - Accenture Strategy (Eduardo Valente) Seminar 09: Business Information Systems, Supply Chain and Logistics Overview 5/9/2016 9/9/2016 Watch video: Business Information Systems, Supply Chain and Logistics Overview (UC) LaValle, S., M.S Hopkins., R Lesser, R Shockley, and N Kruschwitz 2010 (24 Oct) [Analytics: The New Path to Value] Executive Summary MITSloan Management Review: 1-27 Video Business Interview - Ajilon (Carlo Calleri) Video Business Interview - Adobe (Stephen Hamill) Competition Round and debrief feedback [TQM Module activated from Competition Round 5] eTest MCQs for Seminar 08 in Bb Team observation by tutor Critique Hippocratic Oath for Managers Video Business Case Report review Competition Round and debrief feedback [Labor Negotiations Module activated in Competition Round 6] eTest MCQs for Seminar 09 in Bb Revise Company Success Measures in Capstone® Submit Video Business Case Report (20%) in Bb Executive Summary for Video Business Case Team observation Report by tutor Seminar 10: Watch video: International Business Overview (UC) International Bloom, N., C Genakos, R Sadun, and J Van Reenen 2012 Management Practices MKTG3000 Business Capstone Singapore Campus 06 Jul 2016 School of Marketing, Curtin Business School (CBS) Competition Round and eTest MCQs for Seminar Page: 16 of 17 CRICOS Provider Code 00301J The only authoritative version of this Unit Outline is to be found online in OASIS   Curtin Business School (CBS) School of Marketing   Business Overview Across Firms and Countries, The Academy of Management Perspectives 26(1): 1233 12/9/2016 16/9/2016 Video Business Interview - SITA (Stephen Baird) Seminar 11: Watch video: Business Sustainability and Resilience Overview (UC) Business Sustainability and Resilience Overview Eccles, R G., K M Perkins, and G Serafeim 2012 How to Become a Sustainable Company, MITSloan Management Review 53(4): 43-50 19/9/2016 23/9/2016 Video Business Interview - ANZ (Sanjoy Sen) Spreitzer, G., and C Porath 2012 Creating Sustainable Performance, Harvard Business Review 90(1/2): 92-99 10 in Bb Competition Round and debrief feedback eTest MCQs for Seminar 11 in Bb Team Introduction observation to Company by tutor Presentations Teams discuss Ray Anderson: The business logic of sustainability Capstone® (http://www.ted.com/talks/ray_anderson_on_the_business_logic_of_sustainability.html) results Video Business Interview - Wood & Grieve Engineers (Prasanna Suraweera) Video Business Interview - Oil and Gas Company (Praveen Kumar) The articles and videos below are not included in eTest 11: Select talks in TED: Ideas worth spreading (http://www.ted.com/talks) The 20 most-watched TED talks to date (http://blog.ted.com/2012/08/21/the-20most-watched-ted-talks-to-date/comment-page-3/) 10 incredible TED talks that will make you more productive (http://ayearofproductivity.com/10-ted-talks-make-you-more-productive/) Three Minute Thesis Competition The Drum ABC (http://www.abc.net.au/news/2012-10-15/three-minute-thesis-competition/4309660) Seminar 12: debrief feedback Watch video: Company Presentations, Conclusion Debrief and Wrap-up (UC) Company Prepare questions for other teams Presentations, Conclusion Debrief and Wrap-up 26/9/2016 30/9/2016 Video - Body Language Video Personal Branding Discussion and preparation on Company Presentations Order of presentations determined in class Deliver Company Presentations Submit Peer Evaluation in Capstone® Results Team Simulation (25%) Feedback and discussion on results Assess Individual and Team Company Presentations (20%) Evaluation of Individual and Team Company Presentations Feedback on Company Presentations Conclusion Wrap-up Debrief MKTG3000 Business Capstone Singapore Campus 06 Jul 2016 School of Marketing, Curtin Business School (CBS) Page: 17 of 17 CRICOS Provider Code 00301J The only authoritative version of this Unit Outline is to be found online in OASIS 