VIETNAM NATIONAL UNIVERSITY, HANOI INTERNATIONAL SCHOOL *** GRADUATE INTERNSHIP REPORT INTERNSHIP COMPANY/INSTITUTION: VIETNAMTOURISM HANOI JSC Address: 30A Ly Thuong Kiet street, Hoan Kiem district, Hanoi, Vietnam Supervisor: Ph.D Nham Phong Tuan Student’s full name: Nguyen Hai Dang Student’s ID: 11071397 Major: International Business Class: IB2012C Hanoi, 11th March, 2016 Acknowledgement For the final year students in universities, after having completed the general education as well as specialized subjects, they will be provided some months to conduct graduation exercises This is considered as a compulsory subject for all students, to help each student initially be familiar with the specific work of International Business and gain experience before the actual work Through this internship, students can have the opportunity to penetrate the reality, understand more clearly and more detailed about the work we will in the future At the same time, it also helps students apply the theories they have learned at school in working practices Graduation practice creates opportunities for students to consolidate, learn and add the missing skills in the area of their major Hence, students can be able to visualize better the work of doing business globally, to test themselves, to experience and accumulate valuable experiences so that they could contribute to the success later.According to the plan of International School, Vietnam National University, I have been doing the internship at Vietnamtourism Hanoi JSC During the past week’s internship, I had the opportunity to learn many things and accumulate much experience to conduct this report Studying at International School, Vietnam National University during the past years, I sincerely thank all of the teachers who has facilitated and supported me in studying process I also would like to thank Vietnamtourism Hanoi JSC in particular who received and helped me during weeks graduation exercises My internship process will not be completed without the check and dedicated guidance of my tutor Mr Nham Phong Tuan Besides, I really appreciate the help of Mr Tran Thanh Tung in Vietnamtourism Hanoi JSC who guided me directly to the task assigned and connected me with all colleagues in other departments Even though I tried my best to complete the dissertation, I cannot avoid shortcomings due to short time of the internship I hope to be received many comments so that I can complete it more Thank you TABLE OF CONTENTS LIST OF FIGURES AND TABLES FIGURES Figure 1: The Graph of Vietnamtourism Hanoi JSC’s Organization Structure 12 Figure 2: The Graph of Jobs Allocation of Vietnamtourism Hanoi‘s Tourism Development Department 29 Figure 3: The Graph of Tasks Assignment in Process of Hanoi Branch’s Customer Service Department 31 TABLES Table 1: Current divided labor according to business departments Table 2: Annual business performance compares to the target Table 3: Ratio of total payment ability Table 4: Ratio of payment ability in short-term Table 5: Ratio of quick payment ability Table 6: Ratio Liquidity Table 7: Return on equity Table 8: Profit-to-sales ratio Table 9: Sale growth ratio Table 10: Profit growth ratio CHAPTER 1: OVER VIEW OF VIETNAMTOURISM HANOI JSC I VIETNAMTOURISM HANOI - Corporate History of Establishment and Development A) Introduction about company: - Company name: Vietnamtourism Hanoi JSC - Head Office: 30A Ly Thuong Kiet , Hoan Kiem district , Hanoi - Phone: (84-4) 38255552 - Fax: (84-4) 38257583 - License number: 01-001 - Website: http://dulichvietnamhanoi.com - Email: info@vn-tourism.com - Capital: 1000 billion VND (One thousand billion VND ) B ) HISTORY AND DEVELOPMENT TIMELINE OF COMPANY:1 Historical development of the company through 02 main stages, and can be summarized as follows: Confidential documents from Vietnamtourism Hanoi JSC - Phase 1: In terms of history, the company has rooted from Vietnam Tourism Company which was established on 7th September, 1960 and then as Vietnam Tourism Corporation - founded on 9th April, 1990 However, with the perspective of joint-stock enterprise, the enterprise development history is defined as the born and developing period starts from the time of direct precursor corporation was founded Bases on that view, the history of the Company has been counted from the date of 26 th March, 1993, when the Vietnam Tourism Company in Hanoi, the precursor of the company, has been established on the basis of separation from the Corporation Vietnam Tourism , under Vietnam National Administration of Tourism After a long time of running the business inefficiently under the subsidy mechanism and to create the flexibility for business operations in line with regional characteristics, the Corporation Vietnam Tourism is being restructured with the establishment of three companies: Vietnam Tourism company in Hanoi; Vietnam Tourism Company in Da Nang, Vietnam Tourism Company in Ho Chi Minh The tour companies are operating under the direct management of the General Department of Tourism Since this time, the Vietnam Tourism Company in Hanoi, the direct precursor of the Company performs the function of business tourism to the scope of activities across the country In the early years of the newly established, Vietnam Tourism Company in Hanoi has faced many difficulties due to the transition from business to the subsidy mechanism, a centrally planned to a business in the market mechanism However, from 1999 to 2013, Vietnam Tourism company in Hanoi has always received the title of Top-Ten International Travel CUP by Vietnam Tourism Association and Tourism Board awarded This is the statement to the collective efforts of the leaders and workers of the company as well as the right development direction that Vietnam Tourism Company in Hanoi has defined for itself - Phase 2: On 6th July 2007, undertakings IPOs of the Party and State to State enterprises to minimize the effects of the subsidy mechanism and create conditions for enterprises to develop their capacity to comply with the market mechanism in line with the trend of economic integration of Vietnam with regional and international; under the direct guidance of the General Department of Tourism, Vietnam Tourism Company in Hanoi equitized and transformed into JSC Travel Vietnam - Hanoi This event is a new milestone in the development history of the company, giving the company new growth opportunities but also puts the company in a very big challenge Despite having much surprise in the transition from the operating mechanism of an organized tour operators to new mechanisms of state of a company's shares, but the company continued to promote issues of a tradition leading travel companies in Vietnam II VIETNAMTOURISM HANOI - Brand (Logo, Corporate Slogan, Trademark messages)2 A) Logo of company: Confidential documents from Vietnamtourism Hanoi JSC With the belief that a strong brand should only be enhanced and not changed, much of the symbolism behind original logo has been retained in the new version The colours in particular, represent Vietnamtourism Hanoi’s business philosophy: (1) Blue: represents an ensured and secure future for customers; (2) White: Reflects business integrity and the professionalism with which we serve customers The globe has evolved into a 3D shape, with connecting lines on its surface, which represents an aspiration to expand its reach to the region and the world and become the leading tourism group in Vietnam B) Corporate Slogan: With the slogan "Beyond your expectations", the company has been and will always be committed to providing our customers with high quality service with reasonable prices The brand of the company has promoted effective as an important resource for the development of the Company For the first time the company has made "Franchising" as a new business model to make the first step on the road to use the brand as an important resource in the development C) Trademark messages: “Providing customers with the best services for development” This is the most succinct and quintessential message that Vietnamtourism Hanoi would like to send to all customers; articulating mission to fulfill their everyday needs with the best finance-insurance solutions It is instilled and carried out across entire organization With the new logo architecture and brand strategy, we are confident that our brand will continue to grow, as we enhance lives through personalized services and continuous value addition for our customers The brand identity will be strictly managed and preserved in order to build a unified and recognizable brand in the marketplace III VIETNAMTOURISM HANOI - Corporate Strategies:3 Mission, vision and core values: A) Mission: Create the highest value services "Exceeded expectations" of customers; contribute to the overall development of the community and society through the development staff, dedicated employees, with the high level of expertise and understanding of market demand B) Vision: “Reinforce its leading Tourism group position in Vietnam in 2030 ; strengthen international competitive capabilities with solid financial strengths and sustainable profitable growth” C) Core values: - The customer is the target: Understanding and friendly Satisfying the needs of customers is the engine of growth Committed to bring the most perfect service Confidential documents from Vietnamtourism Hanoi JSC - Professional: Institutional transparency Professional high compliance with the international standards Healthy competition Business culture and standards of conduct - Development: Aspiration pioneer and leader - Creativity: Actively seize opportunities and cope with risks Products and differentiated services - Friendly: Cooperation and sharing Long-term commitment Friendly working environment and healthy Development strategy A) Promote comparative advantages Promoting the comparative advantage of the company is always an important factor and favorable, easier to implement in order to enhance the capacity of the Company competitive compared with competitors B) Creating unique position to build on the basis of the difference Competition is always a difference and quality, in which the differences will play a decisive role Therefore, the development strategy of the Company should be directed to the differences in business activities that a breakthrough will be the construction of tourism products C) Sustainable development towards professionalism Development in the context of integration, the development of business in general and in particular travel businesses should aspire to international standards, whereby the professionalism in the operation should be considered as one of the priority the first business development strategy 10 Year Total profit before taxes TT dt (VND) (1) = (1) / (2) 2013 10,638,723,988 2014 11,688,658,675 9.87% 2015 10,894,733,813 -6.79% Similarly the growth rate of turnover, growth of profits is also unstable However, a positive sign is the growth of higher profit and revenue decline when this speed is also slower This clearly shows the effectiveness of the business operations of the company growing II Analysis of the integrated marketing communications in strengthening Vietnamtourism Hanoi JSC´ s business performance Figure 2: The Graph of Jobs Allocation of Vietnamtoursim HaNoi’s Tourism Development Department Confidential documents from Vietnamtourism Hanoi JSC 28 Ms Ms Nguyễn Nguyễn Thị Thị Huệ Huệ 1 Negotiations Negotiations // signing signing contract contract with with hotel and and service service companies companies hotel Manager Manager Vice Vice manager manager Nguyễn Nguyễn Thị Thị Nga Nga Nguyễn Nguyễn Lan Lan Phương Phương Ms Ms Lê Lê Minh Minh Ngọc Ngọc Staff Staff Mr Mr Trần Trần Thành Thành Nam Nam 2 Promotion, Promotion, media, media, online online marketing marketing Outbound Outbound // Domestic Domestic Mr Mr Ngô Ngô Sĩ Sĩ Hảo Hảo Mr Mr Đỗ Đỗ Việt Việt Cường Cường Negotiations / signing contract with hotel and service companies 29 - Data management provider - Synthetic and report the service status (volume, price) - Analysis and synthesis evaluation of the service status (volume, price) - Negotiate a new contract prices & related policies - Make a list of service provider Promotion, media, online marketing (Outbound / Domestic): - Maintaining active, update and implement campaigns for the company's website - Management and security of the Company's website - Maintaining active, update and implement media campaigns, promotion on social networking accounts of the Company - Analyze and evaluate the effectiveness and orientation activities for SEO, Ad words, Facebook - Gather; store the content, the articles of the Company - Maintain content for the websites of the Company & press articles - Promoting cooperation with strategic suppliers, the unit has the potential for advertisers - Advertising in the press (newspapers & online) - Manage customer database (sales channels, feedback forms, event form ) - Email marketing (promotions, newsletters, ) - Customer Relationship Management & Customer Care Coordination Program 30 31 Survey / building tours, new products Mr Trần Trần Thành Thành Nam Nam Mr Email marketing marketing (promotions, (promotions, newsleters, newsleters, ) ) Email Advertising in in the the press press (newspapers (newspapers & & online) online) Advertising Promoting cooperation cooperation with with strategic strategic suppliers, suppliers, the the unit unit has has the the potential potential for for advertisers advertisers Promoting Analyze and and evaluate evaluate the the efectiveness efectiveness and and orientation orientation activities activities for for SEO, SEO, Adwords, Adwords, Facebook Facebook • Analyze Gather, store store the the content, content, the the articles articles of of the the Company Company • Gather, Maintain content content for for the the websites websites of of the the Company Company & & press press articles articles • Maintain Finishing & & Managing Managing imagery imagery archive archive (photo (photo & & artwork artwork gallery gallery • Finishing Mr Đỗ Đỗ Việt Việt Cường Cường Mr Mr Ngô Ngô Sĩ Sĩ Hảo Hảo Mr Management and and security security of of the the Company's Company's website website Management Manage customer customer database database (sales (sales channels, channels, feedback feedback forms, forms, event event form form ) ) Manage Maintaining active, update and implement campaigns for the company's website • Maintaining active, update and implement campaigns for the company's website Maintaining active, active, update update and and implement implement media media campaigns, campaigns, promotion promotion on on social social networking networking accounts accounts of of the the Company Company • Maintaining Gather, store store the the content, content, the the articles articles of of the the Company Company • Gather, Customer Relationship Relationship Management Management & & Customer Customer Care Care Coordination Coordination Program Program • Customer Ms Nguyễn Nguyễn Lan Lan Phương Phương Ms Development Department Online Marketing Process of Vietnamtourism Hanoi’s Tourism Figure 3: The Graph of Tasks Assignment in Promotion, Media, and - Survey, proposed new products - Renew existed products - Participation in workshops and surveys about the local tourism product CHAPTER 3: THE PURPOSE AND CONTENT OF TASKS ASSIGNED IN THE INTERNSHIP PERIOD I Purpose for internship: Internships demonstrate initiative Internship experiences will prove that I am proactive about career development Internships help me learn more about myself Through an internship, I can gain clarity on my strengths, weaknesses, and interests Equally important, I can also learn what I don’t enjoy doing Internships increase my professional confidence By interning, I can confront and overcome the “fear of the unknown” that I may have about what it’s like to work in a professional environment Internships improve my communication skills By interacting with others in a professional environment during an internship, I will have many opportunities to become a better communicator 32 Internships help me prove myself in the “real-world.” Academic success matters, but achievement in the “real-world” is even more important when I am looking for full-time work Internships expand my professional network Through an internship, I will meet lots of new people, each of whom could help me get a full-time job after college Internships help me go behind-the-scenes Through an internship, I get a chance to learn what it is really like to work in a company, in an industry, and in various job functions Internships help me develop better work habits Through an internship, I will learn how to manage tasks/projects and learn how to carry myself in a professional environment I can also learn from my colleagues by observing their positive and negative work habits II Tasks assigned: - Answer phone calls from customers - Photocopy documents - Draft and type documents - Take part in the online campaign for building the brand of the company - Support the Business and Development team some tasks - Contribute to the marketing content of the campaign, such as advertising articles to targeted customers and catching headline for grabbing attention from potential clients - Design marketing plan for Facebook fan page 33 - Create some mini games for customer - Check feedback and reply for customer through Facebook fan page CHAPTER 4: RESULTS ACHIEVED AFTER INTERNSHIP I Knowledge contends fortified and strengthened Marketing internet 1.1 Banner:8 + Advertisement banner plays a major role in brand awareness People remember and trust the brand they see everywhere These days advertising retargeting let your target customer sees the advertising everywhere they go + When we put an ad banner on a Website prominent space, regular reader remembers Vietnamtourism Hanoi and start trusting it It’s important for my company to place ads on websites which have authority and similar to your niche Another important factor to remember is landing page, as it should be welloptimized This technique is being implemented by Dream host in a fantastic way Click on this link and we know that we have designed this landing page especially for readers It might take some time but people will start recognizing my company’s brand Furthermore, we blend our banner advertisement with other form of online marketing 1.2 Social networking:9 + The great thing about the internet is that it opens the door to communication It is essentially a social hub where users can network Social bookmarking is often htp://www.shoutmeloud.com/importance-of-banner-advertisement-for-brand-awareness.html htp://www.optimus01.co.za/importance-of-social-networking-sites-for-the-web/ 34 discussed with social networking Social bookmarking occurs when an individual shares their own list of bookmarks with other users Social networking occurs when you share bookmarks, communicate and interact with other users + Social networking sites such as Facebook, Twitter, and MySpace have become powerful marketing and communication tools We believe that using these channels to easily communicate with our customers is an excellent habit It’s the reason why my company using Facebook to not spam, post thoughtful, relevant communications, and respond to comments in a timely manner Add content to our page as often as possible, and keep our customers up-do-date on all that is new and exciting Customer service in tourism industry: + Customer Services is directly related to Tourism because Travel Industry is based on Money and without customer there is no Income Good customer service is required at every part of tourism either it is hotel, restaurant, travel agency, flight etc Regardless of how rude and demanding the customer can be it is more important to keep positive attitude and be friendly with the customer + Tourism is the industry in which passenger contacts us to get what he/she dreams of for their holiday Travelers at the end of the day go on a vacation to relax and to have a good time Vietnamtourism Hanoi emphasize a strong customer service as to those who get service are more likely to return for their future travel arrangements If tourists get good service in a well-known hotel then they will consider that hotel chain first whenever they will travel again and would recommend it to others within their social circle +Poor customer service can ruin the reputation about any tourism company, not only Vietnamtourism Hanoi If customer gets bad experience then neither he will use that supplier again nor will he advise anyone to use it again So directly that 35 company will lose that customer revenue in future and indirectly they will lose the prospective client which could get them a lot of business in the future II Practical skills learned 2.1 Communication skills: Gain strong communication skills to answer customers clearly; understand and communicate information effectively in writing, by phone, or in person 2.2 Customer-service skills: Help retain customers by answering customer questions and complaints in a helpful and professional manner 2.3 Interpersonal skills: Create positive interactions with customers is an essential part of a representative’s job 2.4 Listening skills: Listen carefully and understand a customer’s situation in order to help them 2.5 Patience: Be patient and polite, especially when interacting with difficult or irate customers 2.6 Problem-solving skills: Determine solutions to a customer’s problem, by resolving issues effectively, that contributes to customer loyalty and retention III Real experiences gained: Manage Facebook fan page and solve feedback of customer: 1.1 Manage Facebook fan page: In the period internship in Vietnamtourism Hanoi JSC, I have a chance to manage the Facebook fanpage of company My main role are advertising articles to targeted customers and catching headline for grabbing attention from potential clients I take 36 the article from website of company and post to our Facebook fan page, write the attractive headline for this article to can grabbing attention from potential clients Furthermore, I must to create some mini games for customer to can attract new customer and keep the relationship with potential customer Last, I check the comment and inbox of customers and reply for them as soon as possible If they have any require, questions about the tour or complaint about the quality of tours, I will synthetic and send to my manager I learned many new things and have useful experience to can manage the social networking sites, for ex: how to write the attractive headline for the post, how to create and manage mini games, how to make the best answer for the questions of customer,… 1.2 Solve feedback of customer: In Vietnamtourism Hanoi JSC, customer always receives the feedback form after finish the tour of company My tasks are synthetic it, check the comment and send any complain of customer to my manager In the period I did its, I learn the way to synthetic it quickly, create the online feedback, … Photocopy, draft and type documents: First time when I hear about these jobs, I think it’s easy and think I can complete these jobs before deadline However, when I did its, I know I were made a big mistake It was very difficult and waste many times of me to can learn about using the photocopy machine, how to draft and type documents quickly, However, when I did these jobs many times, now, I having the very useful experiences and I can did these job very quickly and simple Made the marketing plans for Facebook fan page posts: + I must to follow the holidays of Vietnam to can make marketing plans for new posts on Facebook fan page of company For example: In the Tet holiday, my company wants to introduce customers the tour to Japan and Korean, so I need to 37 find some good article talks about Japan and Korean to can attractive customer about my company’s tours + Furthermore, I must to guess about the requirement of customer in holidays period and made some plans to can posts the article which can fit with requirement of customers Work under the pressure: In the first week of internship period, I were stressed because of the deadline and pressure of works However, in the next week, with the enthusiasm to help of my manager and my colleagues, I feel better and can complete my jobs on time Now, on the fifth week of internship period, I can easily to complete my jobs and ready to learn new things everyday IV Contribution to the internship company + I write 100 new posts on Facebook fan page of company to advertising for article of Vietnamtourism Hanoi JSC in the internship period + I checked, synthetized and support to solved 500 feedback of customers each weak + I made mini games and attractive more than 1000 customer join and share about the information of company + I used my Facebook to share and introduce the information about companies to people in my friend list + I checked and replied comment, inbox of customer everyday and have fan page of Vietnamtourism Hanoi have more potential customer + I made the marketing plans for my company’s Facebook fan page posts for the May, June, and July of this year 38 V Recommendation: From the observation and experience when being an internship in Vietnamtourism Hanoi JSC, I would like to give some recommendations on improving their service and business performance of company better Firstly, Vietnamtourism Hanoi JSC should make the online feedback for customers to replace the old feedback form written in paper for many years So customers can fill in the form online by their personal devices in any convenient time Secondly, in order to grab attention to the brand during the fierce competition within the tourism industry leaded by main ones: Viet travel and Saigon Tour, the marketing campaign needs to be upgraded and organized as main events for each month Also instead of going the normal route by using social network such as: Facebook, website, Vietnamtourism Hanoi JSC might think of branching out to the wider and bigger networks, not only in the online world, but also in real-life world Thirdly, company just only focus to design tour for old people and people who have a lot of money Company should design some tour for student and normal people to can attract more customer, advertising for company by “Word of mouth” Last, customer of company comes from around the world and they use many different language However, the feedback form of company just focuses on English, Chinese and Japanese, while the number of Russian, Portugal, and customer are more and more increasing So company should design more feedback form and have more different language for customer to can know the expect and feedback of customer, to help manager can reply for them rightly and soon 39 VIETNAM NATIONAL UNIVERSITY, HANOI INTERNATIONAL SCHOOL SOCIAL REPUBLIC OF VIETNAM Independence – Liberty - Happiness Graduate Internship Evaluation (for Supervisor) Student’s full name: NGUYEN HAI DANG Student’s ID: 11071397 Class: IB2012C 40 Major: INTERNATIONAL BUSINESS Company/Organization: Vietnamtourism Hanoi JSC Internship Supervisor: PhD Nham Phong Tuan The performance of the schedule: Internship period starts from 18/01/2016 to 4/3/2016, the student followed the schedule sufficiently He obeyed all guidance of internship period Awareness, attitude: Quite good! He is aware of useful meaning of the internship period in the undergraduate level course He have sometimes contacted with his supervisor Other comments: ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… Hanoi, ……………………………… Supervisor (Signature and Full name) REFERENCES Confidential documents from Vietnamtourism Hanoi JSC Confidential documents from Vietnamtourism Hanoi JSC Confidential documents from Vietnamtourism Hanoi JSC Confidential documents from Vietnamtourism Hanoi JSC Confidential documents from Vietnamtourism Hanoi JSC 41 Confidential documents from Vietnamtourism Hanoi JSC Confidential documents from Vietnamtourism Hanoi JSC Anon, (2016) [Online] Available at: http://www.shoutmeloud.com/importance-of-banner-advertisement-for-brandawareness.html [Accessed 13 Mar 2016] Optimus01 (2013) Importance of Social Networking Sites for the Web Optimus01 [Online] Available at: http://www.optimus01.co.za/importance-ofsocial-networking-sites-for-the-web/ [Accessed 13 Mar 2016] 42 [...]... business efficiency - Become the trusted partner in business industry IV VIETNAMTOURISM HANOI - Organization structure4 4 Confidential documents from Vietnamtourism Hanoi JSC 11 Figure 1: The Graph of Vietnamtourism Hanoi JSC s Organization Structure 12 CHAPTER 2: BUSINESS PERFORMANCE OF THE COMPANY I The overview of Vietnamtourism Hanoi JSC Business performance 1 Results of the company’s business performance... operations of the company growing II Analysis of the integrated marketing communications in strengthening Vietnamtourism Hanoi JSC s business performance 7 Figure 2: The Graph of Jobs Allocation of Vietnamtoursim HaNoi s Tourism Development Department 7 Confidential documents from Vietnamtourism Hanoi JSC 28 Ms Ms Nguyễn Nguyễn Thị Thị Huệ Huệ 1 1 Negotiations Negotiations // signing signing contract contract... Marketing Process of Vietnamtourism Hanoi s Tourism Figure 3: The Graph of Tasks Assignment in Promotion, Media, and - Survey, proposed new products - Renew existed products - Participation in workshops and surveys about the local tourism product CHAPTER 3: THE PURPOSE AND CONTENT OF TASKS ASSIGNED IN THE INTERNSHIP PERIOD I Purpose for internship: Internships demonstrate initiative Internship experiences... development Internships help me learn more about myself Through an internship, I can gain clarity on my strengths, weaknesses, and interests Equally important, I can also learn what I don’t enjoy doing Internships increase my professional confidence By interning, I can confront and overcome the “fear of the unknown” that I may have about what it’s like to work in a professional environment Internships... others in a professional environment during an internship, I will have many opportunities to become a better communicator 32 Internships help me prove myself in the “real-world.” Academic success matters, but achievement in the “real-world” is even more important when I am looking for full-time work Internships expand my professional network Through an internship, I will meet lots of new people, each... meet lots of new people, each of whom could help me get a full-time job after college Internships help me go behind-the-scenes Through an internship, I get a chance to learn what it is really like to work in a company, in an industry, and in various job functions Internships help me develop better work habits Through an internship, I will learn how to manage tasks/projects and learn how to carry myself... that contributes to customer loyalty and retention III Real experiences gained: 1 Manage Facebook fan page and solve feedback of customer: 1.1 Manage Facebook fan page: In the period internship in Vietnamtourism Hanoi JSC, I have a chance to manage the Facebook fanpage of company My main role are advertising articles to targeted customers and catching headline for grabbing attention from potential... each working position, however, because most of the workforce of the company was sticking, the company matured a long time before the 2007 should be able to assert 5 Confidential documents from Vietnamtourism Hanoi JSC 13 the workforce of the company is who has extensive experience in management and business This is really important resource for the company to achieve business results over time with the... competitive advantage in business tour operator in Vietnam as well as in the region 2 FINANCIAL ANALYSIS 2013-20156 Table 3: Ratio of total payment ability (KTQ): 6 Confidential documents from Vietnamtourism Hanoi JSC 22 Year Total assessts Liabilities must pay Ktq (VND) (1) (VND) (2) = (1) / (2) 2013 83,950,797,349 40,774,557,158 2.06 2014 84,395,049,307 38,244,619,072 2.21 2015 66,397,649,715 18,930,312,621... AFTER INTERNSHIP I Knowledge contends fortified and strengthened 1 Marketing internet 1.1 Banner:8 + Advertisement banner plays a major role in brand awareness People remember and trust the brand they see everywhere These days advertising retargeting let your target customer sees the advertising everywhere they go + When we put an ad banner on a Website prominent space, regular reader remembers Vietnamtourism