the Auburn University COLLEGE OF Agriculture Story JOSH WOODS N AT H A N THORNTON Director of Communications and Marketing Creative Director Part One Auburn’s World THE UNIVERSIT Y C O L L E G E O F A G R I C U LT U R E Auburn’s World THE UNIVERSIT Y A big experience: •L  and-grant university • 14 schools and colleges National reputation for research, athletics, strong STEM program, and close campus community • 1  40 majors • 1,209 faculty members • 200,000+ living alumni • 27,387 students from 49 countries Auburn’s World THE UNIVERSIT Y A consistent message that speaks to: United under university-wide branding effort led by insights from in-depth research study • Research expertise “This is Auburn” •A  cademic excellence •A  thletics tradition •O  utreach to the community •B  ond as the Auburn Family Auburn’s World THE UNIVERSIT Y Designed to: •T  ell a broad story • Unite disparate parts Brand platform designed for umbrella messaging across all colleges •W  ork at a high level •C  reate a consistent message Auburn’s World Banners Ads Ads Banners CO NTAC T CO NTAC T Brian Brown, Student Services Coordinator Phone: 334-844-3095 Email: brownbw@auburn.edu James Lindner, Scholar-in-Residence Phone: 334-844-4434 Email: jrl0039@auburn.edu Auburn University is an equal opportunity educational institution/employer Major Cards ltural Communications NOWLE DG E TO THE WORLD nications major combines the study of agricultural sciences, practices y of communication media and methods Professional communicators in elaying crucial scientific or technical informaion from scientists to to consumers As an agricultural communicator, your career may be in , public relations, sales and marketing or government MM ltural Communications S TUDY munications major, you’ll take basic agriculture classes as well as ensure your understanding of agricultural issues You’ll also take a h the School of Communications and Journalism, including public urnalism and media studies The major in agricultural communications r journalism workshop C ARE E RS YOU C AN PURSUE I C P O LI C Y S O CI A L M E D I A M A N AG E M E NT ONS AU D IE N CE A ND M A R KE T R E S E A RCH KE TIN G J O U R N A LI SM OM MU N I C ATI O N S M E D I A S TR ATE G Y A LE S WE B A N D D I G ITA L COM MU NI C ATI O N S Auburn University is an equal opportunity educational institution/employer DEVELOPING HEALTHIER SOURCES OF FOOD BUILDING S TRONG E R COMMUNITIE S Our Department of Poultry Science has been recognized nationally for its production programs, as well as housing the IFT accredited Food Science Program As a student in poultry science, you’ll study the nutrition, marketing, management and business principles needed to improve today’s industry Poultry science students receive a foundation in basic sciences and mathematics as well as an understanding of the food supply needs of the U.S and other countries A E R S AU B U R N E D U P O U L AU B U R N E D U Agricultural Business & Economics WHAT YOU ’ LL S TUDY The agricultural business and economics major includes a variety of courses to prepare you to enter the many different careers available in the business and agricultural industries Some students choose emphases in management, marketing or finance Others choose to train in management and decision-making at the farm level, along with the technical aspects of production agriculture Many in our program choose to concentrate their studies around resource scarcity and environmental and rural development issues that have become critical Biosystems Engineering ADVANCING TECHNOLOGY FOR A CLEANER, SAFER WORLD Biosystems engineers work to ensure our communities have safe and plentiful food to eat, pure water to drink, clean fuel and energy sources, and a safe, healthy environment in which to live As a student in biosystems engineering, you’ll use principles of engineering and biology to solve problems in biological systems, agriculture, natural resources and the environment Auburn offers the only accredited biosystems engineering program in Alabama, and the forest engineering option is the only one of its kind in the South B S E N AU B U R N E D U FOOD SAFET Y FARM MANAGEMENT PRODUCTION MANAGEMENT PROCESS ENGINEERING COM MO D IT Y B U Y I N G QUALIT Y CONTROL MANAGEMENT ANIMAL HEALTH & NUTRITION LO B BY I N G COM MU N IT Y D E V E LO PM E NT FOOD PACK AGING DESIGN & DEVELOPMENT RESEARCH & DEVELOPMENT L AW A N D PU B LI C P O LI C Y I N S U R A N CE MEDICINE & VETERINARY MEDICINE HATCHERY MANAGEMENT PRO D U C TI O N M A N AG E ME NT O PE R ATI O N S M A N AG E ME NT Biosystems Engineering The strong foundation in mathematics, physics, chemistry and engineering mechanics that is common to all engineers S TUDY ion major, your studies will include general education, technical agriculture and Coursework in technical agriculture will ensure your general knowledge in animal iculture, crop and soil science, agricultural economics, agriculture mechanics, nvironmental science and aquaculture Professional education coursework will m and laboratory planning as well as evaluation of local agriscience education student performance and working with diverse learners The agriscience s a 15-week off-campus professional internship in a selected school C ARE E RS YOU C AN PURSUE VOCATIONAL/COMMUNIT Y COLLEGE TEACHING nmental Science S TUDY nce program is an interdisciplinary degree, incorporating studies such as gy and geology Environmental solutions also frequently require as well as specific knowledge of air, water and soil environments That’s ctured to prepare you with both a broad and deep knowledge as an FOOD PRODUCTI PROCESS DESIGN, DEVELOPMENT & MANAGEMENT FOOD PRODUCTI NATURAL PRODUCTS RESEARCH & DEVELOPMENT PUBLIC HEALTH CO NTAC T Leonard Bell, Professor 334-844-3272 belleo@auburn.edu CO NTAC T Codi Plaster, Student Services Coordinator Phone: 334-844-2881 Email: rungecs@auburn.edu EQUIPMENT DESIGN & DEVELOPMENT IRRIGATION ENGINEERING GREEN RENEWABLE PRODUCT DEVELOPMENT INDUSTRIAL ENGINEERING QUALIT Y CONTROL ENGINEERING & MANAGEMENT PRODUCTION ENGINEERING NATURAL RESOURCES PROTECTION & MANAGEMENT BIOFUEL DEVELOPMENT WATER RESOURCES MANAGEMENT ECOSYSTEMS RESTORATION Auburn University is an equal opportunity educational institution/employer Horticulture Auburn University is an equal opportunity educational institution/employer G ROWING HE ALTHY FOOD AND BE AUTIFUL C Our program in animal sciences will prepare you for a career in veterinary medicine, medicine, equine science, food safety, production and related areas The program is also excellent preparation for graduate studies in fields such as animal nutrition, biochemistry and molecular biology, microbiology, growth biology, meat science and muscle biology, breeding and genetics, and reproductive biology Our School of Fisheries, Aquaculture and Aquatic Sciences is the one of the world’s premier warm-water fisheries programs As a major in fisheries and allied aquacultures, you’ll receive a strong foundation in chemistry, mathematics and biology while learning how to apply these subjects to managing fresh and saltwater aquatic resources This degree will equip you with an understanding of the principles used in solving problems with aquatic resources and the awareness to provide safe, reliable food through aquaculture production Graduates of this program are also prepared for veterinary medicine and other professional and graduate schools Horticulture A N S C AU B U R N E D U S FA A S AU B U R N E D U Animal Sciences FE E DING A G ROWING P OPUL ATION Animal Sciences TR ACKS YOU C AN S TUDY PRE-VET/PRE-PROFESSIONAL EQUINE SCIENCE The science and practical skills required for a successful career in the horse industry MUSCLE FOODS The academic foundation for a career in food safety and quality assurance BUILDING THE FOUNDATION FOR THE WORLD’ S L ARG E S T INDUS TRY As a student in agronomy and soils, you’ll apply the basic sciences — such as biology, chemistry, physics, geology and microbiology — to better understand the natural foundation upon which our entire industry is built Graduates of this program protect our natural environment while producing the food, fiber and resources that improve life for billions every single day ZOO KEEPING ANIMAL HEALTH & NUTRITION HORSE BREEDING RANCH OR FARM MANAGEMENT ANIMAL RESEARCH ANIMAL GENETICS PRODUCTION MANAGEMENT FOOD SAFET Y FOOD PRODUCT DEVELOPMENT April Colley, Student Services Coordinator Phone: 334-844-1526 Email: azc0030@auburn.edu Carolyn Huntington, Undergraduate Programs Officer Phone: 334-844-1512 Email: ceh0086@auburn.edu Crop & Soil Science TR ACKS YOU C AN S TUDY PRODUCTION SCIENCE TURFGRASS MANAGEMENT SOIL , WATER & L AND USE Turfgrass production and maintenance for golf courses, sports fields, home lawns and business turf Auburn University is an equal opportunity educational institution/employer Agricultural Communications WHAT YOU ’ LL S TUDY As an agricultural communications major, you’ll take basic agriculture classes as well as PRE-L ANDSCAPE AR NURSERY AND GREENHOUSE SCIENCE FRUIT & VEGETABLE The management of nurseries and greenhouses for the production of perennial ornamentals, annuals and florist crops The study of topics such as hatchery management, aquaculture production, fish health and water sciences FISHERIES AND AQUATIC RESOURCES MANAGEMENT MARINE RESOURCES MANAGEMENT The biology, ecology and engineering of healthy environments in which marine life may grow PRE-PROFESSIONAL The use of modern tools to assess, manage and protect aquatic flora and fauna to enhance recreational fishing and aquatic diversity The scientific foundation for admission to veterinary, medical, dental and related graduate and professional programs MARINE BIOLOGY POND MANAGEMENT FISH & SHELLFISH FARMING POND DESIGN & DEVELOPMENT HATCHERY MANAGEMENT MEDICINE & VETERINARY MEDICINE FISHERY MANAGEMENT AQUATIC RESOURCES MANAGEMENT FISH & SEAFOOD PRODUCTION WETL ANDS CONSERVATION & MANAGEMENT A scientific base that includes courses in soil morphology, chemistry and microbiology The study of natural resources that are the foundation for land use and land management in both rural and urban settings C ARE E RS YOU C AN PURSUE SPORTS TURF DEVELOPMENT MANAGEMENT L AND USE CONSULTING GOLF COURSE CONSTRUCTION & MANAGEMENT CROP PRODUCTION AGRICULTURAL CLIMATOLOGY SEED PRODUCTION FARM MANAGEMENT WEED SCIENCE CHEMICAL RESEARCH AND DEVELOPMENT SOIL QUALIT Y RESEARCH CO NTAC T Tracy Collier-Cline, Student Services Coordinator Phone: 334-844-3615 Email: tjc0001@auburn.edu Auburn University is an equal opportunity educational institution/employer Food Science WHAT YOU ’ LL S TUDY The food science major blends a strong foundation in the basic sciences (chemistry, physics, biology and The art and science of de management of land elem The science and managem for an ever-increasing hum C ARE E RS YOU C AN PURSUE L ANDSCAPE DESIGN ENVIRONMENTAL CONSERVATION GREENHOUSE MANAGEMENT NATURAL RESOURCE MANAGEMENT NURSERY MANAGEMENT FRUIT & VEGETABLE PRODUCTION BOTANICAL GARDENING ORGANIC GARDENING & FARMING NURSERY PRODUCTION ARBORETUM DESIGN, DEVELOPMEN C ARE E RS YOU C AN PURSUE The study of food, feed, fiber, oil, forage and bioenergy crop production CO NTAC T TR ACKS YOU C AN S TUDY L ANDSCAPE HORTICULTURE TR ACKS YOU C AN S TUDY AQUACULTURE C S E S AU B U R N E D U MEDICINE & VETERINARY MEDICINE H O R T AU B U R N E D U The merging of the science of horticulture with creative design to build beautiful, inviting, functional environments Fisheries, Aquaculture & Aquatic Sciences Crop & Soil Science C ARE E RS YOU C AN PURSUE Auburn University is an equal opportunity educational institution/employer FOOD PACKAGING DESIGN & DEVELOPMENT Our Department of Horticulture has been recognized nationally for its research p student-centered faculty members and its high rate of employment for graduates horticulture major, you’ll learn how to establish, propagate, harvest and manage f and ornamental plants You’ll also learn the principles of landscape design to crea aesthetically pleasing environments A breadth of study and flexible curriculum in animal production and agribusiness -Residence FOOD PRODUCT Fisheries, Aquaculture & Aquatic Sciences PRODUCTION/MANAGEMENT M ARKETING C ARE E RS YOU C AN PURSUE Engineering fundamentals along with a knowledge of forest resources C ARE E RS YOU C AN PURSUE Auburn University is an equal opportunity educational institution/employer The scientific foundation for admission to veterinary, medical, dental and related graduate and professional programs L AW & PUBLIC POLICY FOOD SAFETY NUTRITION SCIENCE AND RESEARCH FOREST ENGINEERING C ARING FOR ANIM AL S AND FE E DING A G ROWING P OPUL ATION ience Education QUALITY CONTROL MANAGEMENT TR ACKS YOU C AN S TUDY Genta Stanfield 334-844-3537 gms0008@auburn.edu R N E D U/AG E D U C ATI O N du C ARE E RS YOU C AN PURSUE CO NTAC T the preparation of teachers and other professionals to educate middle and d adults in agriculture With a major in agriscience education, you’ll take ations and field classes required to become certified to teach in the K-12 any alumni of this program go on to teach at the K-12 level, while others communities through agricultural extension systems PUBLIC REL ATIONS The scientific foundation for admission to veterinary, medical, dental and related graduate and professional programs AG R I B U S I N E S S HE NE X T G E NE R ATION GOVERNMENT PRE-VET / PRE-PROFESSIONAL The technical background for a career in food safety, microbiology, food processing, product quality assurance or product development WHAT YOU ’ LL S TUDY C ARE E RS YOU C AN PURSUE TR ACKS YOU C AN S TUDY B U S I N E S S D E V E LO PME NT ience Education X TENSION Poultry Science POULTRY PRODUCTION Food Science The food science major blends a strong foundation in the basic sciences (chemistry engineering) with the multidisciplinary expertise of faculty from the departments poultry science and biosystems engineering As a student in food science, you’ll ha be a part of the food industry through internships and other problem-solving exper to industry needs and issues You’ll also have access to undergraduate research exp prepare you for work on graduate or professional degrees B A N KI N G A N D FI N A N CE Ashley Aston, Student Services Coordinator Phone: 334-844-5604 Email: whatlab@auburn.edu AGRICULTURAL SALES AU B U R N E D U/FO O DS CIE N CE As a student in agricultural business and economics, you’ll fully tap into the diversity and complexity of today’s agriculture through extensive training in business, agricultural science and biology You’ll learn how each of these fields influences our industry As a graduate of this program, you will be prepared for a variety of careers in agribusiness, the financial sector or other private or government organizations CO NTAC T ONSULTING E NSURING HE ALTHIE R , SAFE R FOOD Each food product on the grocery store shelves was conceptualized, developed and by a team of food scientists The ever-changing food industry must meet the dema consumers and the dietary guidelines for health maintenance and still be profitab manufacturers To accomplish these objective, food scientists use their scientific the multi-billion-dollar food industry Food science graduates are prepared to ent the food industry, including quality control, research and development, and mana Poultry Science BIOSYSTEMS ENGINEERING ADERSHIP Food Science Agricultural Business & Economics C ARE E RS YOU C AN PURSUE u Auburn University is an equal opportunity educational institution/employer CO NTAC T Brian Brown, Student Services Coordinator Phone: 334-844-3095 Email: brownbw@auburn.edu Banners Banners Awareness Day How would you feed 9 billion people? S H A R E YO U R T H O U G H T S Side by Side S c h o o l o f f i S h e r i e S , A q u A c u lt u r e , A n d A q u At i c S c i e n c e S A g r i c u lt u P o u lt r y S c i e n c e S A g r i c u lt u r A l e c o n o m i c S A nd rur A l So cio lo g y This is how we build better businesses This is how the next big idea is born This is how we get our hands dirty This is Auburn This is Auburn This is Auburn This isn’t our goal This is our This isn’t our goal work Porem quoditium nos essunti torenis nost.Officitia inis molut a dolorum quam sequi cum vendand animus nim dignit evendit, quam erchit eos et estrum quatquo ssitam quibusa dolupta voluptas audicipsum quam,Faccum illes amus aciae adis nihil inciatq uidebit fugiass iment Gitas et quiant illabore velicition exere deliqui debis dolorunt aut eturepudiat et andemol orepudigent, nestrum qui ullorem resti quibus debiti aspicto This is our Porem quoditium nos essunti torenis nost.Officitia inis molut a dolorum quam sequi cum vendand animus nim dignit evendit, quam erchit eos et estrum quatquo ssitam quibusa dolupta voluptas audicipsum Agricultural Communications This isn’t our goal work This is our quam,Faccum illes amus aciae adis nihil inciatq uidebit fugiass iment Gitas et quiant illabore velicition exere deliqui debis dolorunt aut eturepudiat et andemol orepudigent, nestrum qui ullorem resti quibus debiti aspicto SPRE ADING KNOWLE DG E TO THE WORLD work Porem quoditium nos essunti torenis nost.Officitia inis molut a dolorum quam sequi cum vendand animus nim dignit evendit, quam erchit eos et estrum quatquo ssitam quibusa dolupta voluptas audicipsum The agricultural communications major combines the study of agricultural sciences, practices and policy with the study of communication media and methods Professional communicators in agriculture are vital to relaying crucial scientific or technical informaion from scientists to producers to businesses to consumers As an agricultural communicator, your career may be in mass media, advertising, public relations, sales and marketing or government quam,Faccum illes amus aciae adis nihil inciatq uidebit fugiass iment Gitas et quiant illabore velicition exere deliqui debis dolorunt aut eturepudiat et andemol orepudigent, nestrum qui ullorem resti quibus debiti aspicto AU B U R N E D U/AG COM M Agricultural Communications WHAT YOU ’ LL S TUDY As an agricultural communications major, you’ll take basic agriculture classes as well as chemistry and biology to ensure your understanding of agricultural issues You’ll also take a variety of classes through the School of Communications and Journalism, including public relations, marketing, journalism and media studies The major in agricultural communications requires an internship or journalism workshop C ARE E RS YOU C AN PURSUE By pulling on your gloves to D I G D E E P This is the A N D T H I S I S H O W YO U ’ L L D O I T S O CI A L ME D I A M A N AG E ME NT PU B LI C R E L ATI O N S AU D I E N CE A ND M A R KE T R E S E A RCH PRO D U C T M A R KE TI N G J O U R N A LI SM CO R P O R ATE COM MU NI C ATI O N S M E D I A S TR ATE G Y COM MO D IT Y S A LE S WE B A ND D I G ITA L COM MU NI C ATI O N S It’s rooted in science, drawing from biology, chemistry, physics, engineering, business, math, communications, and environmental science that makes the world work L AW A ND PU B LI C P O LI C Y It improves the lives of billions, CO NTAC T Paul Hollis, Instructor Phone: 334-844-5805 Email: hollipl@auburn.edu YO U ’ LL S E E IT IN YO U R S U PE RM A R KE T, YO U R KITCH E N , YO U R B ACK YA R D , O R I N Y O U R C O M M U N I T Y, B U T I T A L L S TA R T S R I G H T H E R E I N O U R L A B S AT A U B U R N Auburn University is an equal opportunity educational institution/employer IN THESE L ABS, WE’RE DEVELOPING NEW TECHNOLOGIES AND METHODS TO S U P P LY C L E A N E R WAT E R , C R E AT E C L E A N E R S O U R C E S O F E N E R G Y, G R O W H E A LT H I E R , MORE PLENTIFUL FOOD, AND PROVIDE M O R E S U S TA I N A B L E S O U R C E S O F E N E R G Y addressing world-shaping issues of health, global politics, ecology, labor, energy, and commerce every day And it’s our work, leading to countless careers in a variety of areas, such as medicine, food science, journalism, law, business, government, and just about any other field that affects human life By suiting up to lead the world’s B I G G E S T CO M PA N I E S It fuels the largest industry on the planet AGRICULTURAL ECONOMICS AND RURAL SOCIOLOGY This is how we BUILD ECONOMIES AND STRENGTHEN COMMUNITIES Agriscience Education PRE PARING THE NE X T G E NE R ATION The specialized knowledge and insight you’ll gain will give you an advantage when seeking jobs in the vast global food industry Agriscience education is the preparation of teachers and other professionals to educate middle and high school students and adults in agriculture With a major in agriscience education, you’ll take the coursework, examinations and field classes required to become certified to teach in the K-12 public school system Many alumni of this program go on to teach at the K-12 level, while others work with producers and communities through agricultural extension systems AG R I CU LTU R E AU B U R N E D U/AG E D U C ATI O N It can lead to the work that will become your life’s passion G R A D U AT E S O F THE COLLEGE OF A G R I C U LT U R E B E C O M E : Agriscience Education Scientific Researchers Lawyers Journalists Teachers Financial Analysts Business Owners Veterinarians Food Safety Inspectors Chemists ANIM AL SCIENCES This is how we M A I N TA I N L I F E AND FEED A GROWING P O P U L AT I O N WHAT YOU ’ LL S TUDY As an agriscience education major, your studies will include general education, technical agriculture and professional education Coursework in technical agriculture will ensure your general knowledge in animal and poultry science, horticulture, crop and soil science, agricultural economics, agriculture mechanics, forestry, plant science, environmental science and aquaculture Professional education coursework will prepare you for classroom and laboratory planning as well as evaluation of local agriscience education programs, assessment of student performance and working with diverse learners The agriscience education major requires a 15-week off-campus professional internship in a selected school C ARE E RS YOU C AN PURSUE EDUCATIONAL LE ADERSHIP VOCATIONAL/COMMUNIT Y COLLEGE TEACHING AGRIBUSINESS CONSULTING AGRICULTURAL SALES Landscape Designers AGRICULTURAL EX TENSION PUBLIC REL ATIONS STATE AND LOCAL GOVERNMENT L AW & PUBLIC POLICY Nutritionists K-12 EDUCATION M ARKETING Animal nutritionists and thousands more CO NTAC T James Lindner, Scholar-in-Residence Phone: 334-844-4434 Email: jrl0039@auburn.edu Auburn University is an equal opportunity educational institution/employer Part Three Lessons Learned Lessons Learned E M B R AC E YO U R DIFFERENCES Lessons Learned E M B R AC E YO U R DIFFERENCES Define yourself by who you are and what you do, not what you aren’t Lessons Learned BE BET TER TOGETHER Lessons Learned BE BET TER TOGETHER It’s the parts that make the whole great Lessons Learned GROW F R O M YO U R F O U N DAT I O N Lessons Learned GROW F R O M YO U R F O U N DAT I O N Don’t be limited by your master guidelines, build upon them Questions? Thank you