Taglines are probably the second most noticeable element of a business identity With just a few words, a tagline must be understandable, summarize the product or service offering, build trust, or incite to buy Taglines are a real art, made especially difficult when you’re How you begin to narrow down an entire company you know little to nothing about into one well-crafted, compelling sentence? It’ll never be easy Taglines are probably the second most noticeable element of a business identity With just a few words, a tagline must be understandable, summarize the product or service offering, build trust, or incite to buy ... trust, or incite to buy Taglines are a real art, made especially difficult when you’re How you begin to narrow down an entire company you know little to nothing about into one well-crafted, compelling...Taglines are probably the second most noticeable element of a business identity With just a few words, a tagline must be understandable, summarize the product or service... company you know little to nothing about into one well-crafted, compelling sentence? It’ll never be easy