Before&After BAmagazine.com ® i U X Design a step-up brochure A compact brochure of loose cards is easy to customize Continued Continued  Design a step-up brochure 0626 Before&After BAmagazine.com ® i U X Design a step-up brochure A compact brochure of loose cards is easy to customize for different clients Here’s how to design one from a template The pattern Step-Up Brochure™ template from Paper Direct has a blank jacket (cover) with inner pocket, three insert cards and a business card It comes flat on two, 38-lb letter-size sheets perforated and scored, ready for desktop printing Packaged 50 sets to a box Ask for model #BJP104 (white) or #BJP107 (cream) www.paperdirect.com The step-up brochure is a jacket with three (or more) information cards stacked inside and a business card on the pocket It fits a standard, #10 envelope Its popularity is in its versatility; you can mix and match cards without reprinting the cover If you need only a few, you can work from a blank, pre-cut template, as we have here  of 10  Jacket with pocket Inserts and business card Design a step-up brochure 0626 Before&After ® Design a step-up brochure BAmagazine.com of 10 i U X Unite the parts Beauty starts with continuity To design a beautiful brochure, you must visually connect its many parts Do this by repeating the image, layout, type and colors throughout BLOSSOM of Sacramento Diane Richards Body Wellness Center Information | Appointments 916 555 1286 and on the business card Careful cropping isolates a single blossom and sustains the theme Back Front Place the photo across panels The photo crosses outside panels, which ties front to back It’s sized so the blossoms are on the front Note how the back-panel text aligns neatly to the right beneath the leaf tips on the inside Inside, the photo is flipped so the blossoms remain visible when the cards are in place Because it’s here for continuity and is not the focal point, lighter opacity makes it recede and not steal attention from the cards (Note that the photo has been scaled, flipped and cropped to make the best use of each space, yet the result is a unified whole This isn’t possible with photos on which transformations will be apparent [mirrored type, inexplicable jumps in size, etc.] It works best with organic images like this one, which in nature vary a lot anyway.)  of 10  Design a step-up brochure 0626 Before&After ® Design a step-up brochure BAmagazine.com of 10 i U X Layout Lay out each card alike Work down from the top—head, then photo, then text— then carry the sizes and dimensions to the other cards Layout and alignment are the same on every card BLOSSOM BLOSSOM BLOSSOM Glow with Radiance Skin Therapy Massage Therapy Rest, relax and rejuvenate your mind, body and soul with our oneof-a-kind Spa treatments World renowned, our Skin and Massage therapies target a wide range of needs Specially trained therapists and only the highest quality products produce unparalleled results Relaxed and rejuvenated, you will glow with radiance Start at the top Be kind to your reader; put section heads on top! The photo on only the front card is visible and makes the first impression The front card is the obvious place for an introduction, which is set here in oversize text type For more information and a complete list of therapies, visit us online at BlossomWell.com Note the photographic continuity: Three close-ups, similar color palettes, same size, proportions and position Recline and relax in a soft blanket, and experience the clean, fresh aromas, warm mists, gentle exfoliates and cool sensations of our unique skin therapies Restore an all-over sense of calm and wellbeing with the soothing touch of a certified massage therapist Relax and let use melt away your stress and tension Lighten-up Facial 40 | $65 A gentle, 40 minute facial designed to calm, balance and lighten sensitive, irritated skin; smoothes, protects and diminishes redness Swedish 40 | $65 Relieve tension and soothe nerves through total body relaxation This therapeutic treatment is designed to improve circulation, relieve muscle tension and stress Skin Renewal 60 | $75 Treat maturing skin with a hydrating botanical massage; restore clarity, radiance and suppleness Deep Muscle 60 | $65 A therapeutic technique of body work that releases chronic pain Using slow strokes that run across the muscles and deep finger pressure, this technique works best on targeted areas and not full body Anti-Aging 60 | $75 Strengthen mature skin with a deep hydrating treatment, enhancing your natural moisture barrier for smooth, cool and supple skin Multi-Vitamin Anti-Oxidant 60 | $75 Minimize fine lines with vitamins and anti-oxidants Detox skin for a supple, normal radiance Athletes 40 | $75 For pre- or post-activity, this massage is designed to prepare the muscles for exercise or help them recover more quickly for the next round of activity Sports massage uses vigorous strokes, stretching and friction Hot Stone 40 | $55 Escape to a state of pure relaxation with this ancient Native American treatment Warm stone therapy is combined with traditional Swedish massage to dissolve muscle tension and induce deep relaxation  of 10  Design a step-up brochure 0626 Before&After Design a step-up brochure ® BAmagazine.com of 10 i U X Type Use only one or two typestyles—typically, one for heads and another for text Alter style or size only when the message changes, not arbitrarily A BLOSSOM Massage Therapy Massage Therapy Restore an all-over sense of calm and wellbeing with the soothing touch of a certified massage therapist Relax and let us melt away your stress and tension Swedish 40 | $65 Relieve tension and soothe nerves through total body relaxation This therapeutic treatment is designed to improve circulation, relieve muscle tension and stress B Practically, type must be readable, and it must fit the space Aesthetically, it must convey a mood or impression A Berkeley Oldstyle is an easy-to-read serif style with flower-like detailing B Avenir Light is a complementary san-serif; its clean lines are especially readable at small sizes and convey a somewhat clinical look appropriate for a health spa Restore an all-over sense of calm and wellbeing with the soothing touch of a certified massage therapist Relax and let us melt away your stress and tension Swedish 40 | $65 Relieve tension and soothe nerves through total body relaxation This therapeutic treatment is designed to improve circulation, relieve muscle tension and stress  of 10  Big, medium, small When two typestyles have similar weight, as they have here, it’s a good idea to use size to differentiate kinds of information Select big, medium and small Above, big and medium sizes convey headline and narrative; small handles the data Design a step-up brochure 0626 Before&After Design a step-up brochure ® BAmagazine.com of 10 i U X Color Color expresses emotion, mood, feel Identify your key feel words —in this case calm and refreshing—then sample a color from the image and build your color palette from that BLOSSOM Massage Therapy Blossom color BLOSSOM Skin Therapy wellRestore an all-over sense of calm and certified being with the soothing touch of a melt massage therapist Relax and let use away your stress and tension BLOSSOM Neighboring (analogous) colors have a color in common, in this case yellow It’s a refreshing image Sampling the image shows that it’s mainly spring greens, which are cool and refreshing For versatility, we also need other colors Add calm You create calm with lightness, softness, an absence of contrast and edge, which is what we see in very light colors, which are mostly white Neighboring colors on the wheel provide a bit of difference, yet because they share a common color are similarly compatible Note below the absence of edge —that’s peaceful!  of 10  Glow with Radiance Swedish 40 | $65 body and soothe nerves through total Relieve tension Recline and relax in a soft to therapeutic treatment is designedblanket, and relaxation This experie nce the clean, stress fresh tension and aromas, warm improve circulation, relieve muscle mists, gentle exfoliates and cool sensati ons of our unique skin therapies Deep Muscle 60 | $65 work that releases A therapeutic technique of body run across the chronic pain Using slow strokes that this technique works finger Lightenuppressure Facial ,40 muscles and deep | $65 body not fullfacial areas and A gentle, 40 minute best on targeted designed to calm, balance and lighten sensitive irritated skin; smoothes, protects diminishe s redness | $75 Athletes 40and is designed to preFor pre or post activity, this massage more recover them help or exercise for Skin pare the muscles Renewal 60 | $75 Sports massage activity round ofskin Treat nextmaturing quickly for the with a hydrating botanical massage , g and friction stretchin strokes, clarity, radiance uses vigorousrestore and suppleness Rest, relax and rejuvenate your mind, body and soul with our oneof-a-kind Spa treatments World renowned, our Skin and Massage therapies target a wide range of $55 60 40 | ng Stone Anti-Agi | $75 needs.Hot Specially trained therapists n with this ancient relaxatio state of pure en mature Escape to a Strength skin with a deep hydrating treattherapy is stone t.gWarm and only the highest quality prodment.treatmen Enhancin American Native your natural moisture barrier for massage to dissolve Swedish smooth, tradition coolaland combined with supple skin ucts produce unparalleled results relaxation muscle tensionand induce deep you will Relaxed and rejuvenated, Multi-Vitamin Anti-Oxidant 60 | $75 Minimize fine lines with vitamins and anti-oxidants glow with radiance Detox skin for a supple normal radiance For more information and a complete list of therapies, visit us online at BlossomWell.com Note above that the warm card separates the two cool ones Design a step-up brochure 0626 Before&After ® Design a step-up brochure BAmagazine.com of 10 i U X Template A: Brochure jacket Letter-size page (81⁄ 2” x 11”) 81⁄ 2” Start with the inside up 4” 4” Add double-sided tape to tab 81⁄ 2” 11” Add card slits when printing commercially  of 10  Design a step-up brochure 0626 Before&After ® Design a step-up brochure BAmagazine.com of 10 i U X Template B: Inserts and business card Letter-size page (11” x 81⁄ 2”) 11” Remove the excess paper then separate the cards 2” 81⁄ 2” 6” 2⁄ 3” 7” 2⁄ 3” 8” 2⁄ 3”  of 10  Design a step-up brochure 0626 Before&After ® Design a step-up brochure BAmagazine.com of 10 i U X Article resources Typefaces 2a BLOSSOM 6a of Sacramento Diane Richards Body Wellness Center Information | Appointments 916 555 1286 2a BLOSSOM Massage Therapy Skin Therapy 4a 6c 6b 4b 10 11 2b 6d BLOSSOM Glow with Radiance Restore an all-over sense of calm and wellbeing with the soothing touch of a certified massage therapist Relax and let use melt away your stress and tension Recline and relax in a soft blanket, and Swedish 40 | $65 experience the clean, fresh aromas, warm Relieve tension and soothe nerves through total body mists, gentle exfoliates and cool sensations relaxation This therapeutic treatment is designed to of our unique skin therapies improve circulation, relieve muscle tension and stress Rest, relax and rejuvenate your mind, body and soul with our oneof-a-kind Spa treatments World renowned, our Skin and Massage therapies target a wide range of needs Specially trained therapists and only the highest quality products produce unparalleled results Relaxed and rejuvenated, you will glow with radiance For more information and a complete list of therapies, visit us online at BlossomWell.com 5a 2b Deep Muscle 60 | $65 A therapeutic technique of body work that releases Lighten-up Facial 40 | $65 chronic pain Using slow strokes that run across the A gentle, 40 minute facial designed to calm, balance muscles and deep finger pressure, this technique works and lighten sensitive, irritated skin; smoothes, protects best on targeted areas and not full body and diminishes redness ITC Berkeley Oldstyle Book | 26 pt, –10 letterspacing C40 M10 Y90 K0 (a–b) Avenir 35 Light | a) 9/12 pt, +25 letterspacing, b) 8/11 pt C40 M15 Y15 K15 ITC Berkeley Oldstyle Bold | 10 pt, +25 letterspacing (a–c) ITC Berkeley Oldstyle Medium a) 24 pt, –25 letterspacing, b) 14/16.5 pt, c) 11/12.5 pt (a–b) Avenir 85 Heavy | a) 8/11 pt, b) 6.5/11 pt 10 C30 M29 Y35 K55 11 C14 M2 Y7 K0 12 C0 M8 Y16 K5 13 C10 M0 Y30 K0 12 13 BLOSSOM Colors Images (a–d) iStockphoto.com a b c d 4c Template 5b paperdirect.com Athletes 40 | $75 Skin Renewal 60 | $75 For massage; pre- or post-activity, this massage is designed to Treat maturing skin with a hydrating botanical restore clarity, radiance and suppleness prepare the muscles for exercise or help them recover more quickly for the next round of activity Sports massage uses vigorous strokes, stretching and friction Anti-Aging 60 $75 | Strengthen mature skin with a deep hydrating treatHot for Stone 40 | $55 ment, enhancing your natural moisture barrier Escape to a state of pure relaxation with this ancient smooth, cool and supple skin Native American treatment Warm stone therapy is Multi-Vitamin Anti-Oxidant 60 | $75 combined with traditional Swedish massage to dissolve muscle tension and induce deep relaxation Minimize fine lines with vitamins and anti-oxidants 5a Detox skin for a supple, normal radiance  of 10  Design a step-up brochure 0626 Before&After ® Design a step-up brochure BAmagazine.com 10 of 10 Subscribe to Before & After i U X Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone Did you learn from this article? Subscribe, and become a more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe To pass along a free copy of this article to John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer others, click here Design advisor Gwen Amos E-mail this article Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Join our e-list To be notified by e-mail of new articles as they become available, go to http://www.bamagazine.com/email Copyright ©2005 Before & After magazine, ISSN 1049-0035 All rights reserved You may pass this article around, but you may not alter it, and you may not charge for it You may quote brief sections for review If you this, please credit Before & After magazine, and let us know To feature free Before & After articles on your Web site, please contact us For permission to include all or part of this article in another work, please contact us  10 of 10 | Printing formats  Design a step-up brochure 0626 Before&After BAmagazine.com ® i U X Before & After is made to fit your binder Before & After articles are intended for permanent reference All are titled and numbered For the current table of contents, click here To save time and paper, a paper-saver format of this article, suitable for one- or two-sided printing, is provided on the following pages For presentation format Print: (Specify pages 1–10) For paper-saver format Print: (Specify pages 12–16) Print Format: Landscape Page Size: Fit to Page Save Presentation format or Paper-saver format  Back | Paper-saver format  Design a step-up brochure Inserts and business card 0626 The pattern Step-Up Brochure™ template from Paper Direct has a blank jacket (cover) with inner pocket, three insert cards and a business card It comes flat on two, 38-lb letter-size sheets perforated and scored, ready for desktop printing Packaged 50 sets to a box Ask for model #BJP104 (white) or #BJP107 (cream) www.paperdirect.com Jacket with pocket Design a step-up brochure  A compact brochure of loose cards is easy to customize of Before&After | www.bamagazine.com The step-up brochure is a jacket with three (or more) information cards stacked inside and a business card on the pocket It fits a standard, #10 envelope Its popularity is in its versatility; you can mix and match cards without reprinting the cover If you need only a few, you can work from a blank, pre-cut template, as we have here 0626 Design a step-up brochure  Back Unite the parts of Sacramento BLOSSOM Diane Richards Body Wellness Center Information | Appointments 16 5 and on the business card Careful cropping isolates a single blossom and sustains the theme (Note that the photo has been scaled, flipped and cropped to make the best use of each space, yet the result is a unified whole This isn’t possible with photos on which transformations will be apparent [mirrored type, inexplicable jumps in size, etc.] It works best with organic images like this one, which in nature vary a lot anyway.) BLOSSOM Recline and relax in a soft blanket, and experience the clean, fresh aromas, warm mists, gentle exfoliates and cool sensations of our unique skin therapies Skin Therapy BLOSSOM Swedish 40 | $65 Relieve tension and soothe nerves through total body relaxation This therapeutic treatment is designed to improve circulation, relieve muscle tension and stress Restore an all-over sense of calm and wellbeing with the soothing touch of a certified massage therapist Relax and let use melt away your stress and tension Massage Therapy BLOSSOM 0626  on the inside Inside, the photo is flipped so the blossoms remain visible when the cards are in place Because it’s here for continuity and is not the focal point, lighter opacity makes it recede and not steal attention from the cards Beauty starts with continuity To design a beautiful brochure, you must visually connect its many parts Do this by repeating the image, layout, type and colors throughout Front Place the photo across panels The photo crosses outside panels, which ties front to back It’s sized so the blossoms are on the front Note how the back-panel text aligns neatly to the right beneath the leaf tips Layout Glow with Radiance Lighten-up Facial 40 | $65 A gentle, 40 minute facial designed to calm, balance and lighten sensitive, irritated skin; smoothes, protects and diminishes redness Multi-Vitamin Anti-Oxidant 60 | $75 Minimize fine lines with vitamins and anti-oxidants Detox skin for a supple, normal radiance Design a step-up brochure Hot Stone 40 | $55 Escape to a state of pure relaxation with this ancient Native American treatment Warm stone therapy is combined with traditional Swedish massage to dissolve muscle tension and induce deep relaxation Athletes 40 | $75 For pre- or post-activity, this massage is designed to prepare the muscles for exercise or help them recover more quickly for the next round of activity Sports massage uses vigorous strokes, stretching and friction Deep Muscle 60 | $65 A therapeutic technique of body work that releases chronic pain Using slow strokes that run across the muscles and deep finger pressure, this technique works best on targeted areas and not full body Rest, relax and rejuvenate your mind, body and soul with our oneof-a-kind Spa treatments World renowned, our Skin and Massage therapies target a wide range of needs Specially trained therapists and only the highest quality products produce unparalleled results Relaxed and rejuvenated, you will glow with radiance For more information and a complete list of therapies, visit us online at BlossomWell.com of Before&After | www.bamagazine.com Note the photographic continuity: Three close-ups, similar color palettes, same size, proportions and position Anti-Aging 60 | $75 Strengthen mature skin with a deep hydrating treatment, enhancing your natural moisture barrier for smooth, cool and supple skin Skin Renewal 60 | $75 Treat maturing skin with a hydrating botanical massage; restore clarity, radiance and suppleness Layout and alignment are the same on every card Lay out each card alike Work down from the top—head, then photo, then text— then carry the sizes and dimensions to the other cards Start at the top Be kind to your reader; put section heads on top! The photo on only the front card is visible and makes the first impression The front card is the obvious place for an introduction, which is set here in oversize text type 0626 Design a step-up brochure  B Type Big, medium, small When two typestyles have similar weight, as they have here, it’s a good idea to use size to differentiate kinds of information Select big, medium and small Above, big and medium sizes convey headline and narrative; small handles the data Massage Therapy BLOSSOM BLOSSOM Skin Therapy wellRestore an all-over sense of calm and certified being with the soothing touch of a BLOSSOM therapist Relax and let use melt massage Glow with Radiance away your stress and tension mists, gentle exfoliates and cool sensation s of our unique Swedish 40 | $65 body and soothe nerves through total Relieve tension Recline and relax in a soft to therapeutic treatment is designedblanket, and relaxation This experienc e the clean, stress fresh tension and aromas, warm improve circulation, relieve muscle skin therapies Deep Muscle 60 | $65 work that releases A therapeutic technique of body run across the chronic pain Using slow strokes that this technique works finger pressure, Lighten-up Facial 40 muscles and deep | $65 body not fullfacial areas and A gentle, 40 minute best on targeted designed to calm, balance skin for a supple normal radiance lighten sensitive your rejuvenate Rest, relax andand irritated skin; smoothes, protects diminishes 40and | $75 redness with soul body and mind,Athletes ouris designed one- to preFor pre or post activity, this massage help them recover more orWorld exercise60 Skin for of-a-kind treatments Spa Renewal muscles pare the | $75 Sports massage activity round ofskin nextmaturing quickly for the with a hydrating botanical massage, ourTreat renowned, Massage andradiance Skin and friction stretching strokes, clarity, uses vigorousrestore and suppleness therapies target a wide range of 40 | $55 60 | $75 Stone Anti-Aging therapists trainedrelaxation Specially needs.Hot with this ancient state of pure mature skin with Escape to a Strengthen a deep hydrating treattherapy is stone Warm the and only highest prodquality ment.treatment Enhancing American Native your natural moisture barrier for massage to dissolve Swedish smooth, traditional cool and combined with supple skin results unparalleled ucts produce relaxation muscle tensionand induce deep you will Relaxed and rejuvenated, Multi-Vitamin Anti-Oxidan t 60 | $75 Minimize fine lines with vitamins and anti-oxidants glow with radiance Detox For more information and a complete list of therapies, visit us online at BlossomWell.com Note above that the warm card separates the two cool ones Design a step-up brochure 0626 Swedish 40 | $65 Relieve tension and soothe nerves through total body relaxation This therapeutic treatment is designed to improve circulation, relieve muscle tension and stress Restore an all-over sense of calm and wellbeing with the soothing touch of a certified massage therapist Relax and let us melt away your stress and tension  BLOSSOM Massage Therapy Restore an all-over sense of calm and wellbeing with the soothing touch of a certified massage therapist Relax and let us melt away your stress and tension Swedish 40 | $65 Relieve tension and soothe nerves through total body relaxation This therapeutic treatment is designed to improve circulation, relieve muscle tension and stress Massage Therapy Use only one or two typestyles—typically, one for heads and another for text Alter style or size only when the message changes, not arbitrarily A Practically, type must be readable, and it must fit the space Aesthetically, it must convey a mood or impression A Berkeley Oldstyle is an easy-to-read serif style with flower-like detailing B Avenir Light is a complementary san-serif; its clean lines are especially readable at small sizes and convey a somewhat clinical look appropriate for a health spa Color Neighboring (analogous) colors have a color in common, in this case yellow Add calm You create calm with lightness, softness, an absence of contrast and edge, which is what we see in very light colors, which are mostly white Neighboring colors on the wheel provide a bit of difference, yet because they share a common color are similarly compatible Note below the absence of edge —that’s peaceful! of Before&After | www.bamagazine.com It’s a refreshing image Sampling the image shows that it’s mainly spring greens, which are cool and refreshing For versatility, we also need other colors Color expresses emotion, mood, feel Identify your key feel words —in this case calm and refreshing—then sample a color from the image and build your color palette from that Blossom color 0626 Design a step-up brochure  11” Letter-size page (81⁄ 2”x 11”) 81⁄ 2” 4” Template A: Brochure jacket 4” Add card slits when printing commercially 11” 2⁄ 3” 7” Template B: Inserts and business card 6” 2” Letter-size page (11” x 81⁄ 2”) 2⁄ 3” 81⁄ 2” 2⁄ 3” of 0626 Add double-sided tape to tab Design a step-up brochure Remove the excess paper then separate the cards Start with the inside up 8” Before&After | www.bamagazine.com  81⁄ 2” 0626 Design a step-up brochure  BLOSSOM 5a 2b 5a 6c of Sacramento 16 555 12 86 3a BLOSSOM Massage Therapy Restore an all-over sense of calm and wellbeing with the soothing touch of a certified massage therapist Relax and let use melt away your stress and tension 60 | $65 Multi-Vitamin Anti-Oxidant 60 | $75 combined with traditional Swedish massage to dissolve muscle tension and induce deep relaxation Minimize fine lines with vitamins and anti-oxidants Detox skin for a supple, normal radiance massage uses vigorous strokes, stretching and friction Anti-Aging 60 | $75 Strengthen mature skin with a deep hydrating treatHot for Stone 40 | $55 ment, enhancing your natural moisture barrier Escape to a state of pure relaxation with this ancient smooth, cool and supple skin Native American treatment Warm stone therapy is Athletes 40 | $75 Skin Renewal 60 | $75 For massage; pre- or post-activity, this massage is designed to Treat maturing skin with a hydrating botanical restore clarity, radiance and suppleness prepare the muscles for exercise or help them recover more quickly for the next round of activity Sports A therapeutic technique of body work that releases Lighten-up Facial 40 | $65 chronic pain Using slow strokes that run across the A gentle, 40 minute facial designed to calm, balance muscles and deep finger pressure, this technique works and lighten sensitive, irritated skin; smoothes, protects best on targeted areas and not full body and diminishes redness Deep Muscle Recline and relax in a soft blanket, and Swedish 40 | $65 experience the clean, fresh aromas, warm Relieve tension and soothe nerves through total body mists, gentle exfoliates and cool sensations relaxation This therapeutic treatment is designed to of our unique skin therapies improve circulation, relieve muscle tension and stress Skin Therapy BLOSSOM Diane Richards Body Wellness Center Information | Appointments BLOSSOM Article resources Glow with Radiance Rest, relax and rejuvenate your mind, body and soul with our oneof-a-kind Spa treatments World renowned, our Skin and Massage therapies target a wide range of needs Specially trained therapists and only the highest quality products produce unparalleled results Relaxed and rejuvenated, you will glow with radiance For more information and a complete list of therapies, visit us online at BlossomWell.com 12 13 6d 4c 5b Typefaces ITC Berkeley Oldstyle Book | 26 pt, –10 letterspacing (a–b) Avenir 35 Light | a) 9/12 pt, +25 letterspacing, b) 8/11 pt ITC Berkeley Oldstyle Bold | 10 pt, +25 letterspacing (a–c) ITC Berkeley Oldstyle Medium a) 24 pt, –25 letterspacing, b) 14/16.5 pt, c) 11/12.5 pt (a–b) Avenir 85 Heavy | a) 8/11 pt, b) 6.5/11 pt Images a b c d (a–d) iStockphoto.com paperdirect.com Template C40 M15 Y15 K15 C40 M10 Y90 K0 Colors 10 C30 M29 Y35 K55 11 C14 M2 Y7 K0 12 C0 M8 Y16 K5 13 C10 M0 Y30 K0 Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990 Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone John McWade Publisher and creative director Gaye McWade Associate publisher Vincent Pascual Staff designer Dexter Mark Abellera Staff designer Design advisor Gwen Amos Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright ©2005 Before & After magazine, ISSN 1049-0035 All rights reserved You may pass this article around, but you may not alter it, and you may not charge for it You may quote brief sections for review If you this, please credit Before & After magazine, and let us know To feature free Before & After articles on your Web site, please contact us For permission to include all or part of this article in another work, please contact us Design a step-up brochure 0626  2a 6a 4a 6b 4b 10 11 2b Subscribe to Before & After Did you learn from this article? Subscribe, and become a more capable, confident designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe E-mail this article To pass along a free copy of this article to others, click here Join our e-list To be notified by e-mail of new articles as of Before&After | www.bamagazine.com http://www.bamagazine.com/email they become available, go to 0626 Design a step-up brochure [...]... medium and small Above, big and medium sizes convey headline and narrative; small handles the data Massage Therapy BLOSSOM BLOSSOM Skin Therapy wellRestore an all-over sense of calm and certified being with the soothing touch of a BLOSSOM therapist Relax and let use melt massage Glow with Radiance away your stress and tension mists, gentle exfoliates and cool sensation s of our unique Swedish 40 min... This therapeutic treatment is designed to improve circulation, relieve muscle tension and stress Restore an all-over sense of calm and wellbeing with the soothing touch of a certified massage therapist Relax and let us melt away your stress and tension  BLOSSOM Massage Therapy Restore an all-over sense of calm and wellbeing with the soothing touch of a certified massage therapist Relax and let us melt... exercise60 Skin for of -a- kind treatments Spa Renewal muscles pare the min | $75 Sports massage activity round ofskin nextmaturing quickly for the with a hydrating botanical massage, ourTreat renowned, Massage andradiance Skin and friction stretching strokes, clarity, uses vigorousrestore and suppleness therapies target a wide range of 40 min | $55 60 min | $75 Stone Anti-Aging therapists trainedrelaxation... letter-size sheets perforated and scored, ready for desktop printing Packaged 50 sets to a box Ask for model #BJP104 (white) or #BJP107 (cream) www.paperdirect.com Jacket with pocket Design a step- up brochure  A compact brochure of loose cards is easy to customize 1 of 5 Before&After | www.bamagazine.com The step- up brochure is a jacket with three (or more) information cards stacked inside and a business card... paper-saver format Print: (Specify pages 12–16) Print Format: Landscape Page Size: Fit to Page Save Presentation format or Paper-saver format  Back | Paper-saver format  Design a step- up brochure Inserts and business card 0626 The pattern Step- Up Brochure template from Paper Direct has a blank jacket (cover) with inner pocket, three insert cards and a business card It comes flat on two, 38-lb letter-size... readable, and it must fit the space Aesthetically, it must convey a mood or impression A Berkeley Oldstyle is an easy- to- read serif style with flower-like detailing B Avenir Light is a complementary san-serif; its clean lines are especially readable at small sizes and convey a somewhat clinical look appropriate for a health spa Color Neighboring (analogous) colors have a color in common, in this case... 5a 2b 5a 6c of Sacramento 9 16 555 12 86 3a BLOSSOM Massage Therapy Restore an all-over sense of calm and wellbeing with the soothing touch of a certified massage therapist Relax and let use melt away your stress and tension 60 min | $65 Multi-Vitamin Anti-Oxidant 60 min | $75 combined with traditional Swedish massage to dissolve muscle tension and induce deep relaxation Minimize fine lines with vitamins... vitamins and anti-oxidants Detox skin for a supple, normal radiance massage uses vigorous strokes, stretching and friction Anti-Aging 60 min | $75 Strengthen mature skin with a deep hydrating treatHot for Stone 40 min | $55 ment, enhancing your natural moisture barrier Escape to a state of pure relaxation with this ancient smooth, cool and supple skin Native American treatment Warm stone therapy is Athletes... the soothing touch of a certified massage therapist Relax and let use melt away your stress and tension Massage Therapy BLOSSOM 0626  on the inside Inside, the photo is flipped so the blossoms remain visible when the cards are in place Because it s here for continuity and is not the focal point, lighter opacity makes it recede and not steal attention from the cards Beauty starts with continuity To. .. $65 A gentle, 40 minute facial designed to calm, balance and lighten sensitive, irritated skin; smoothes, protects and diminishes redness Multi-Vitamin Anti-Oxidant 60 min | $75 Minimize fine lines with vitamins and anti-oxidants Detox skin for a supple, normal radiance Design a step- up brochure Hot Stone 40 min | $55 Escape to a state of pure relaxation with this ancient Native American treatment Warm