Cyber Monday 2015 Social Trends and Analysis TOTAL POST VOLUME 466,230 • • • 731.4M Twitter impressions over the last 24hrs Mentions of Cyber Monday over the last 24hrs (Nov 30 th , 2015) 800,000 600,000 +376.6% post volume change from the previous day 400,000 There were 206K mentions of #CyberMonday 200,000 42334.0 42335.0 42336.0 42337.0 42338.0 LEADING BRANDS 14.1K • 8.6K +539.7% 7.8K Conversation increased 455.7% from the previous +1093.7% day • Amazon accumulated 259.3M Twitter impressions 3.4K over the last 24hrs +259.8% Day-Over-Day % Change KEY TOPICS OF CONVERSATION ​ 19K 2.3K Retailers used social to promote Security and online theft deals of up to 40% off online identification tips were shared on Consumers often tweeted about the Twitter by major retailers and news stores where the best deals were media channels 1.2K Increased online traffic affected major retail sites, including Amazon There were 93 unique tweets via @amazon during the last 24 hours SENTIMENT • The words “love” and “deals” were the most frequently used in association with Cyber Monday • The majority of the negative posts were related to the slow internet connection and retailers complaining about major retailers online site’s crashes Positive Negative MEDIA CHANNELS • Twitter Forum Replies 4593 Monday mentions 422819 • Blogs 2221 Facebook 1689 Mainstream News 1416 Forums 896 Comments 857 Images 207 Videos 11 Twitter accounted for 97.3% of all Cyber Most retweeted post: Justin Bieber promoting his new album, “Purpose” • 731.4M impressions on Twitter in relation to Cyber Monday TOP PRODUCT MENTIONS Clothing 8447 19.5% of all product mentions were related to clothing Consumers were most TV 3901 often looking for great deals on sweaters, t-shirts, and shoes Phone 3427 Online deals for TV’s and phones were also frequently mentioned on Cyber Monday Many consumers were looking for sales on Smart TV’s and Ultra HD TV’s The most popular phones this year were Apple’s iPhone and 6S, as well as Samsung’s Galaxy S6  ... 24hrs Mentions of Cyber Monday over the last 24hrs (Nov 30 th , 2015) 800,000 600,000 +376.6% post volume change from the previous day 400,000 There were 206K mentions of #CyberMonday 200,000 42334.0... TV’s and phones were also frequently mentioned on Cyber Monday Many consumers were looking for sales on Smart TV’s and Ultra HD TV’s The most popular phones this year were Apple’s iPhone and 6S,... The words “love” and “deals” were the most frequently used in association with Cyber Monday • The majority of the negative posts were related to the slow internet connection and retailers complaining