How to Effectively Establish & Run a Successful International Digital Marketing Strategy #internationalstrategy for #mnsummit by @aleyda from @orainti HELLO #MNSUMMIT #internationalstrategy for #mnsummit by @aleyda from @orainti I’M ALEYDA SOLIS SEO BLOGGER SPEAKER SHARER @aleyda +aleydasolis #internationalstrategy for #mnsummit by @aleyda from @orainti GOING INTERNATIONAL MIGHT BE KEY TO EXPAND YOUR ONLINE BUSINESSES BUT CAN BE COMPLEX #internationalstrategy for #mnsummit by @aleyda from @orainti WHICH COUNTRY OR LANGUAGE SHOULD YOU TARGET? #internationalstrategy for #mnsummit by @aleyda from @orainti HOW DO YOU CONNECT WITH YOUR NEW AUDIENCE? #internationalstrategy for #mnsummit by @aleyda from @orainti HOW DO YOU DO IF YOU DON’T SPEAK THE LANGUAGE? #internationalstrategy for #mnsummit by @aleyda from @orainti HOW DO YOU IDENTIFY YOUR LOCAL COMPETITORS? #internationalstrategy for #mnsummit by @aleyda from @orainti WHICH WEB PLATFORMS ARE POPULAR TO TARGET? #internationalstrategy for #mnsummit by @aleyda from @orainti STEPS TO ESTABLISH A SUCCESSFUL INTERNATIONAL DIGITAL STRATEGY #internationalstrategy for #mnsummit by @aleyda from @orainti REMEMBER THAT INTERSTITIALS ARE INTRUSIVE & 
 MIGHT CAUSE CRAWLING ISSUES TOO #internationalstrategy for #mnsummit by @aleyda from @orainti IF YOU FOLLOW THESE TIPS YOU SHOULD BE ABLE TO EFFECTIVELY TARGET TO YOUR INTERNATIONAL AUDIENCE #internationalstrategy for #mnsummit by @aleyda from @orainti UNDERSTAND & INCREASE YOUR POPULARITY 
 AMONG YOUR INTERNATIONAL AUDIENCE #internationalstrategy for #mnsummit by @aleyda from @orainti THE GOAL IS TO CONNECT WITH YOUR INTERNATIONAL AUDIENCE AND GROW YOUR AUTHORITY #internationalstrategy for #mnsummit by @aleyda from @orainti START BY IDENTIFYING TOP SOCIAL NETWORKS, ORGANIC & PAID SEARCH TRAFFIC SOURCES & TRAFFIC REFERRERS #internationalstrategy for #mnsummit by @aleyda from @orainti RELEVANT COMPETITORS & KEYWORDS USED AMONG YOUR AUDIENCE #internationalstrategy for #mnsummit by @aleyda from @orainti POPULAR ORGANIC SEARCH TERMS TREND &
 COMPETITION LEVEL OVER TIME #internationalstrategy for #mnsummit by @aleyda from @orainti WHICH ARE THE MOST LINKED PAGES (AND CONTENT) OF YOUR COMPETITORS… #internationalstrategy for #mnsummit by @aleyda from @orainti THE MOST POPULAR AND HIGHLY SHARED TOPICS, IDENTIFYING WHERE AND WHO SHARED THEM #internationalstrategy for #mnsummit by @aleyda from @orainti AS WELL AS THE CONTENT CHARACTERISTICS PER NETWORK #internationalstrategy for #mnsummit by @aleyda from @orainti WHICH ARE THE RELEVANT & AUTHORITATIVE SITES THAT YOU CAN OUTREACH PER COUNTRY & LANGUAGE #internationalstrategy for #mnsummit by @aleyda from @orainti WITH ALL THIS YOU CAN ESTABLISH A CONTENT, SOCIAL & LINK BUILDING STRATEGY FOR YOUR TARGET MARKETS TRAFFIC CHANNELS CHARACTERISTICS LOCAL INFLUENCERS & TOP REFERRERS AUDIENCE SHARE AND SEARCH BEHAVIOR POPULAR TOPICS & KEYWORDS LOCAL COMPETITORS PROFILE POPULAR CONTENT CHARACTERISTICS #internationalstrategy for #mnsummit by @aleyda from @orainti BY BECOMING A REAL LOCAL PLAYER! #internationalstrategy for #mnsummit by @aleyda from @orainti WITH INCREASING AND ULTIMATELY, PROFITABLE RESULTS #internationalstrategy for #mnsummit by @aleyda from @orainti NOW IS YOUR TIME THANKS! DO YOU HAVE ANY QUESTIONS? #internationalstrategy for #mnsummit by @aleyda from @orainti [...]... For most important countries #internationalstrategy for #mnsummit by @aleyda from @orainti NEVER RELY EXCLUSIVELY IN AUTOMATIZED TOOLS TO DO THIS FOR YOU… YOU NEED TO VALIDATE! #internationalstrategy for #mnsummit by @aleyda from @orainti USE TRANSLATION SUPPORT TOOLS ALONG TRANSLATORS OR NATIVE SPECIALIZED SPEAKERS #internationalstrategy for #mnsummit by @aleyda from @orainti BE AWARE THAT THEY WILL...START BY VALIDATING THE POTENTIAL TRAFFIC & PROFITABILITY OF YOUR VIABLE INTERNATIONAL MARKETS 1 #internationalstrategy for #mnsummit by @aleyda from @orainti THE GOAL IS TO MAKE YOUR INTERNATIONAL WEB PRESENCE PROFITABLE #internationalstrategy for #mnsummit by @aleyda from @orainti VALIDATE YOUR COMPANY’S INTERNATIONAL WEB OPERATIONS VIABILITY FROM A BUSINESS PERSPECTIVE Web 
 Goal Web Content... ONLINE MARKETING PROCESS CUSTOMER SUPPORT SOCIAL & COMMUNITY MANAGEMENT KEYWORD RESEARCH CONTENT DEVELOPMENT ADS & CAMPAIGNS SUPPORT #internationalstrategy for #mnsummit by @aleyda from @orainti BY TAKING ALL THESE CRITERIA INTO CONSIDERATION YOU’LL HAVE HIGHER CHANCES OF ESTABLISHING A PROFITABLE INTERNATIONAL WEB PRESENCE #internationalstrategy for #mnsummit by @aleyda from @orainti ESTABLISH YOUR INTERNATIONAL. .. PROFITABLE WEB OPERATIONS Number of Conversions for
 a break-even Number of 
 visits for a 
 break-even = = Cost of international Web project Average conversion value No of Conversions for Break-even Average Conversion Rate #internationalstrategy for #mnsummit by @aleyda from @orainti USE THE INTERNATIONAL ROI CALCULATOR TO MAKE IT EVEN EASIER http://www.internationalseomap.com/roi-calculator/ #internationalstrategy... CURRENT INTERNATIONAL TRAFFIC BEHAVIOR PER CHANNEL which are the top countries & languages from a traffic & conversions perspective? #internationalstrategy for #mnsummit by @aleyda from @orainti AS WELL AS YOUR YOUR ORGANIC SEARCH VISIBILITY 
 PER COUNTRY #internationalstrategy for #mnsummit by @aleyda from @orainti CHECK WHICH ARE THE TOP CURRENT INTERNATIONAL MARKETS FOR YOUR COMPETITORS #internationalstrategy... traffic & conversions to target each country? Yes Country Targeting No You can start with Language Targeting #internationalstrategy for #mnsummit by @aleyda from @orainti HERE’S A LANGUAGE VS COUNTRY TARGETING EXAMPLE VS #internationalstrategy for #mnsummit by @aleyda from @orainti CHOOSE YOUR INTERNATIONAL WEB STRUCTURE ACCORDING TO YOUR TARGETING & COMPETITORS ccTLDs Sub-Domains Sub-Directories #internationalstrategy... @aleyda from @orainti IDENTIFY THE POTENTIAL TRAFFIC PER CHANNEL FOR 
 EACH COUNTRY #internationalstrategy for #mnsummit by @aleyda from @orainti YOUR MOBILE TRAFFIC, SEASONALITY & TREND #internationalstrategy for #mnsummit by @aleyda from @orainti … THE MORE SOURCES YOU USE TO VALIDATE, THE BEST! #internationalstrategy for #mnsummit by @aleyda from @orainti VERIFY IF THERE’S ENOUGH TRAFFIC TO ESTABLISH. .. #internationalstrategy for #mnsummit by @aleyda from @orainti IT’S TIME TO MAKE A DECISION REGARDING THE INTERNATIONAL MARKETS TO TARGET Your International traffic potential > Visits & Conversions for a break-even Yes Continue with the international Web & SEO project No Might be too early Buy & secure your ccTLDs for future activity Create custom 
 alerts in GA Create a pilot project prioritizing main pages... #internationalstrategy for #mnsummit by @aleyda from @orainti AND THE OVERALL TOP COUNTRY MARKETS 
 FOR YOUR INDUSTRY #internationalstrategy for #mnsummit by @aleyda from @orainti YOU CAN NOW CHOOSE THOSE TOP INTERNATIONAL 
 COUNTRY & LANGUAGE MARKETS TO ASSESS Search Engines
 Referrers Social Networks Keywords Competitors Devices Traffic 
 volume per Channel Seasonality & Trend #internationalstrategy for... Development Company 
 Operations
 Business Model Geography, cultural & Language
 Factors Pricing & 
 Currency 
 Factors
 #internationalstrategy for #mnsummit by @aleyda from @orainti IDENTIFY YOUR CURRENT SITE BEST 
 PERFORMING COUNTRIES AND LANGUAGES which are the top countries & languages from a traffic & conversions perspective? #internationalstrategy for #mnsummit by @aleyda from @orainti ANALYZE YOUR ... PLATFORMS ARE POPULAR TO TARGET? #internationalstrategy for #mnsummit by @aleyda from @orainti STEPS TO ESTABLISH A SUCCESSFUL INTERNATIONAL DIGITAL STRATEGY #internationalstrategy for #mnsummit by @aleyda... CALCULATOR TO MAKE IT EVEN EASIER http://www.internationalseomap.com/roi-calculator/ #internationalstrategy for #mnsummit by @aleyda from @orainti IT’S TIME TO MAKE A DECISION REGARDING THE INTERNATIONAL. .. IN AUTOMATIZED TOOLS TO DO THIS FOR YOU… YOU NEED TO VALIDATE! #internationalstrategy for #mnsummit by @aleyda from @orainti USE TRANSLATION SUPPORT TOOLS ALONG TRANSLATORS OR NATIVE SPECIALIZED