6 Reasons why you need data driven marketing From MAD MEN to SAD MEN THE 60s ADMAN: witty, urbane, sophisticated THE 60s ADMAN: But FLAWED Don Draper created campaigns on INSTINCT Acting more on FEELING than THINKING He had some SUCCESS But far more FAILURES …you never heard about Today’s Mad Man drives marketing with DATA INSTINCTS are GOOD INSIGHT is BETTER Without DATA, an INSIGHT is just a HUNCH Without DATA, a MAD MAN is a SAD MAN TODAY’S marketer is POSITIVE ABOUT DATA Data gathered from SOCIAL TRENDS, WEB CONTENT… and YOUR OWN CRM REASON 4: BECAUSE DATA MAKES IT MEASURABLE A Mad Man once said he didn’t know which half of his ad budget worked THAT WAS THEN THIS IS NOW Tracking metrics make EVERY CLICK, EVERY OPPORTUNITY measurable AND EVERY BEHAVIOUR AN INSIGHT 560% The average CRM has an ROI of … when used as a DATA-DRIVEN STRATEGY, not just for campaigns REASON 5: BECAUSE RATIONAL DOESN’T MEAN COLD Being data-driven doesn’t make your ideas less “emotional” Quite the opposite Data-driven insights reach DEEP INTO THE HUMAN CONDITION They create CUSTOMER ENGAGEMENT But to know how people feel, you’ve got to know what people THINK Knowing what they think takes DATA THE COLDEST, HARDEST LOOK AT DATA DRIVES THE STRONGEST EMOTIONAL ENGAGEMENT WITH CUSTOMERS And CRM is the channel that connects REASON 6: BECAUSE CRM CONNECTS INSIGHT WITH ACTION With those insights in hand, it’s time to COMMUNICATE them… And CRM is the IDEAL METHOD The insights came from there The communication comes from there And you already KNOW the people in there, PERSONALLY Data-driven marketing with CRM leads to communications that SEAR THE SOUL, with ideas that feel RIGHT, RIGHT, RIGHT WE ARE NOT MAD MEN WE ARE MAD ABOUT DATA-DRIVEN MARKETING AND CRM IS THE SOURCE OF DATA Start a conversation with your CRM partner today TAKEAWAYS: In CRM, insight beats down instinct, every time The warmest human insights come from a cool-headed look at CRM data Data shows you the insights that wrap around your CRM campaign… across all channels The Ultimate Guide to: Using CRM for data driven marketing success The Ultimate Guide to: Using CRM for data driven marketing success An eGuide with practical steps to apply data-driven marketing using CRM Download Now ULTIM ATE SE R IES [...]... AND EVERY BEHAVIOUR AN INSIGHT  560 % The average CRM has an ROI of … when used as a DATA- DRIVEN STRATEGY, not just for campaigns REASON 5: BECAUSE RATIONAL DOESN’T MEAN COLD Being data- driven doesn’t make your ideas less “emotional” Quite the opposite Data- driven insights reach DEEP INTO THE HUMAN CONDITION They create CUSTOMER ENGAGEMENT But to know how people feel, you ve got to know what people THINK... are many reasons to adopt a marketing strategy based on DATA- DRIVEN INSIGHT HERE ARE SIX REASON 1: BECAUSE DATA IS EVERYWHERE Where does useful data COME FROM? Chances are it’s ALREADY IN YOUR BUSINESS A well-designed CRM programme can COLLECT and ANALYSE … serving up INSIGHTS ON A PLATE 43% of customers use fewer than half the features they have on their CRM INSIGHTS come EASIER if you use CRM... takes DATA THE COLDEST, HARDEST LOOK AT DATA DRIVES THE STRONGEST EMOTIONAL ENGAGEMENT WITH CUSTOMERS And CRM is the channel that connects REASON 6: BECAUSE CRM CONNECTS INSIGHT WITH ACTION With those insights in hand, it’s time to COMMUNICATE them… And CRM is the IDEAL METHOD The insights came from there The communication comes from there And you already KNOW the people in there, PERSONALLY Data- driven. .. will be a $36bn sector by 2017 Still think guesstimates and gut instincts are the way to go? Without DATA, EVEN A GENIUS GETS IT WRONG 91% of companies with more than 11 people use CRM 50% But only OF SUB-10-PERSON companies (Is CRM how a sub-10 turns into an SME?) REASON 3: BECAUSE CONTENT OWNS YOUR CAMPAIGN Your brand today is WHATEVER PEOPLE SAY IT IS The customer’s impression of you is a collage... impression of you is a collage of snippets, articles, blogs and PDFs and Tweets Your campaign is CONTENT 25% of customers who used Twitter and Facebook to communicate… expected an answer WITHIN ONE HOUR Campaigning today isn’t so much REACHING OUT, as POINTING OUT Make sure your CRM can WRAP AROUND THE CAMPAIGN REASON 4: BECAUSE DATA MAKES IT MEASURABLE A Mad Man once said he didn’t know which half of... insights in hand, it’s time to COMMUNICATE them… And CRM is the IDEAL METHOD The insights came from there The communication comes from there And you already KNOW the people in there, PERSONALLY Data- driven marketing with CRM leads to communications that SEAR THE SOUL, with ideas that feel RIGHT, RIGHT, RIGHT WE ARE NOT MAD MEN  ... CONTENT… and YOUR OWN CRM There are many reasons to adopt a marketing strategy based on DATA- DRIVEN INSIGHT HERE ARE SIX REASON 1: BECAUSE DATA IS EVERYWHERE Where does useful data COME FROM?... a cool-headed look at CRM data Data shows you the insights that wrap around your CRM campaign… across all channels The Ultimate Guide to: Using CRM for data driven marketing success The Ultimate... INSIGHT  560 % The average CRM has an ROI of … when used as a DATA- DRIVEN STRATEGY, not just for campaigns REASON 5: BECAUSE RATIONAL DOESN’T MEAN COLD Being data- driven doesn’t make your ideas