BRAND BUILDING STRATEGY FOR THE VIET SING SHV BC 280 FERTILIZER OF HOANG LONG GROUP IN THE PERIOD 2011 2020 compressed

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BRAND BUILDING STRATEGY FOR THE VIET SING SHV BC 280 FERTILIZER OF HOANG LONG GROUP IN THE PERIOD 2011 2020 compressed

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Mục lục

  • COVER PAGE

  • TABLE OF CONTENTS

  • INTRODUCTION

  • CHAPTER 1 : THEORETICAL BASIS OF BRAND STRATEGY

    • 1.1. Overview of strategic theory

    • 1.2. Overview of brand and building a company's trademark

    • CHAPTER 2 : CURRENT BUSINESS ACTIVITIES AND BRAND BUILDING ACTIVITIES FOR VIET-SING SHV BC 280 FERTILIZER OF HOANG LONG GROUP

      • 2.1. Introducation about Goang Long Group

      • 2.2. Analyzing the financial situation of 3 years from 2008 to 2010 of Hoang Long Group

      • 2.3. Fertillizer market analysis of VietNam and the world

      • 2.4. Analysis of EFE.IFE,CPM and SPACE matrix

      • CHAPTER 3 : THE FORMATION OF BRAND STRATEGY(SOLUTION) IMPLEMENTATION OF BRAND STRATEGIES(ACTION PLANS)-EVALUATION OF STRATEGIC BRAND OF THE FERTILIZER PRODUCT VIET-SING SHV BC 280 IN THE PERIOD 2011-2020

        • 3.1. Strategy formulation-performance solutions

        • Strategy implementation

        • Strategy evaluation

        • CONCLUSION

        • REFERENCES

        • APPENDIX

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