– TP H – – Chuyên ngành: Tài - Ngân hàng – Tôi Nâng cao g nhánh Ngân hàng Tre" tranh Cơng q trình huy – chi khoa cá nhân tơi Các nêu trích lý trung nghiên cơng trình nghiên rõ ràng thu khách quan trung khác TPHCM, ngày tháng công NHCSXH NHNN PGD Vietinbank TP.HCM TMCP TCTD NHTM 10 ATM Automated teller machine 11 POS Point of sale 13 – – 2013 32 – – 2013 33 : – CN Tre giai – 2013 35 : q – CN Tre giai n 2011 – 2013 38 5: – CN – 2013 40 : – CN 2011 – 2013 41 : k – CN hàng khác ngân – 2013 43 8: -2013 48 nhân Tre 51 10: 53 11: Tre 12: Thang 57 nhóm tranh huy – 64 tranh 66 2.14 thang t 69 B 2.15: 70 6: 71 L .1 1.1.2 .8 10 1.2.3 i 12 1.2.4 Mơ hì .12 1.2.4 ter 12 1.2.4 .14 1.2.5 16 1.2.5 16 1.2.5 16 1.2.5 17 1.2.5 18 1.2.5 19 1.2.5 20 1.2.5 20 1.2.5 21 1.2.5 21 22 ngân hàng - 23 23 1.4.1.1 The Hongkong and Shanghai Banking Corporation Limited - HSBC 24 1.4.1.2 Citibank 25 Nam - 27 28 NAM- 29 - Chi 29 2.1.1 Quá tr 2.1.2 29 31 39 2.2.1 Ho .39 2.2.2 T 42 .44 Nam - 46 48 49 51 53 55 56 2.3.8 60 61 2.4 Phân tích Chi n 62 62 .64 65 - 72 .72 .73 75 - 76 2020 76 - Chi nhá 78 78 79 80 82 84 85 86 3.2.8 Nâng cao n 87 89 89 90 91 93 1 Tro Nam, Ngân hàng N hàng Ngân hàn khách hàng , ng , huy , t Ngân hà –C gN Nam Lê Thành Long, 2003 Micheal Porter, 1996 , 2008 , 2009 TPHCM Anh Victor Smith, 2002 Core competencies in the retail sector of the finacial Service industry Vietinbank, Báo cá 10 Vietinbank – 11, 2012,2013 a quý Anh, Ch ! c hi n nghiên c u v “ c c nh tranh v ng v n ti n g i t i c ph n Vi t Nam – chi nhánh B n Tre” Mong Anh, Ch giành chút th n R t mong nh ng huy tham lu n c nghiên c u c s h p tác c a Anh, Ch Tôi xin chân thành c Th o lu n l n th 1: Theo Anh, Ch y u t c nh tranh v c ng v n ti n g i t i Vietinbank – chi nhánh B n Tre? Vì sao? Y u t quan tr ng nh t? Vì sao? Th o lu n l n th 2: Theo Anh, Ch y u t tranh v ho c c nh ng v n ti n g i t i Vietinbank – chi nhánh B n Tre ng b i bi n quan sát nào? (1) Theo Anh, – (2) Theo Anh, Ch nói v cc nh tranh v ho ng c a y u t qu n tr n ng v n ti n g i t i Vietinbank – chi nhánh B n Tre s bao g m bi n quan sát nào? (3) Theo Anh, Ch nói v l c c nh tranh v ho ng c a y u t ngu n nhân l ng v n ti n g i t i Vietinbank – chi nhánh B n Tre s bao g m bi n quan sát nào? (4) – chi (5) Theo Anh, Ch nói v l cc nh tranh v ho ng c a y u t c nh tranh v ng v n ti n g i t i Vietinbank – chi nhánh B n Tre s bao g m bi n quan sát nào? (6) Theo Anh, Ch nói v g l c c nh tranh v ho ng c a y u t n ng v n ti n g i t i Vietinbank – chi nhánh B n Tre s bao g m bi n quan sát nào? (7) – (8) Theo Anh, Ch nói v c c nh tranh v ho ng c a y u t m i ho n ng v n ti n g i t i Vietinbank – chi nhánh B n Tre s bao g m bi n quan sát nào? (9) The – (10) – M c tiêu c a cu y ý ki n Qúy khách hàng v m ng c a y u t n ho tác ng v n ti n g i c a Vietinbank – chi nhánh B n Tre S tr l i khách quan c a Anh, Ch s góp ph n quy nh s thành cơng c a nghiên c u giúp c i thi c nh tranh ho c ng v n ti n g i t i Vietinbank – chi nhánh B n Tre T t c câu tr l i c a t ng cá nhân s công b k t qu t ng h c gi kín, ch h p tác c a quý Anh, Ch ! c c nh tranh v ho ng huy ng v n ti n g i t i Vietinbank – chi nhánh B n Tre Xin Anh, Ch vui lòng tr l i b t s nh ng c t s Nh ng s th hi n m Anh, Ch i v i phát bi u c sau: R t không ng ý ng ng ý R trí khách hàng ng ý Ngân Nh Ngân h BACH’S ALPHA Reliability Statistics Cronbach's Alpha N of Items 671 Item-Total Statistics Scale Mean if Item Scale Variance if Corrected Item- Cronbach's Alpha Deleted Item Deleted Total Correlation if Item Deleted TH1 7.65 2.277 276 844 TH2 7.66 1.916 560 476 TH3 7.71 1.712 660 330 Reliability Statistics Cronbach's Alpha N of Items 605 Item-Total Statistics Scale Mean if Item Scale Variance if Corrected Item- Cronbach's Alpha Deleted Item Deleted Total Correlation if Item Deleted TC1 11.75 3.137 469 466 TC2 11.80 3.557 319 584 TC3 11.58 3.533 392 530 TC4 11.72 3.489 364 550 Reliability Statistics Cronbach's Alpha N of Items 638 Item-Total Statistics Scale Mean if Item Scale Variance if Corrected Item- Cronbach's Alpha Deleted Item Deleted Total Correlation if Item Deleted QT1 7.77 1.481 718 126 QT2 7.55 2.591 117 937 Reliability Statistics Cronbach's Alpha N of Items QT3 7.78 1.570 621 277 Reliability Statistics Cronbach's Alpha N of Items 318 Item-Total Statistics Scale Mean if Item Scale Variance if Corrected Item- Cronbach's Alpha Deleted Item Deleted Total Correlation if Item Deleted NL1 7.55 1.443 268 027 NL2 7.68 1.833 157 280 NL3 8.02 1.860 118 358 Reliability Statistics Cronbach's Alpha N of Items 665 Item-Total Statistics Scale Mean if Item Scale Variance if Corrected Item- Cronbach's Alpha Deleted Item Deleted Total Correlation if Item Deleted ML1 7.82 1.532 517 516 ML2 7.82 1.744 535 494 ML3 8.24 2.028 390 675 Reliability Statistics Cronbach's Alpha N of Items 645 Item-Total Statistics Scale Mean if Item Scale Variance if Corrected Item- Cronbach's Alpha Deleted Item Deleted Total Correlation if Item Deleted CN1 7.88 1.613 687 184 CN2 7.52 2.965 111 935 CN3 7.87 1.634 676 203 Reliability Statistics Cronbach's Alpha N of Items 612 Item-Total Statistics Scale Mean if Item Scale Variance if Corrected Item- Cronbach's Alpha Deleted Item Deleted Total Correlation if Item Deleted SP1 12.13 3.603 210 658 SP2 11.90 2.633 460 486 SP3 11.78 2.930 423 519 SP4 11.77 2.722 485 468 Reliability Statistics Cronbach's Alpha N of Items 480 Item-Total Statistics Scale Mean if Item Scale Variance if Corrected Item- Cronbach's Alpha Deleted Item Deleted Total Correlation if Item Deleted G1 11.67 2.502 324 361 G2 12.28 2.903 178 500 G3 11.93 2.329 379 301 G4 12.00 3.008 237 444 Reliability Statistics Cronbach's Alpha N of Items 789 Item-Total Statistics Scale Mean if Item Scale Variance if Corrected Item- Cronbach's Alpha Deleted Item Deleted Total Correlation if Item Deleted KM1 11.34 3.156 579 747 KM2 11.35 3.189 603 734 KM3 11.32 2.931 627 722 Reliability Statistics Cronbach's Alpha N of Items KM4 11.25 3.307 584 745 10 Reliability Statistics Cronbach's Alpha N of Items 680 Item-Total Statistics Scale Mean if Item Scale Variance if Corrected Item- Cronbach's Alpha Deleted Item Deleted Total Correlation if Item Deleted CT1 7.85 1.790 465 628 CT2 7.74 1.916 512 566 CT3 7.77 1.838 508 568 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy .806 Bartlett's Test of Sphericity Approx Chi-Square 1.372E3 df 190 Sig .000 Total Variance Explained Initial Eigenvalues Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings % of Component Total Cumulative Variance % Total % of Variance Cumulative % Total % of Variance Cumulative % 6.905 34.523 34.523 6.905 34.523 34.523 3.057 15.285 15.285 2.261 11.306 45.829 2.261 11.306 45.829 2.984 14.921 30.206 1.609 8.045 53.874 1.609 8.045 53.874 2.584 12.920 43.125 1.282 6.409 60.283 1.282 6.409 60.283 2.439 12.193 55.318 1.097 5.484 65.768 1.097 5.484 65.768 2.090 10.449 65.768 905 4.523 70.291 846 4.228 74.518 743 3.717 78.235 638 3.190 81.425 10 600 3.001 84.426 11 574 2.872 87.298 12 506 2.528 89.825 13 424 2.118 91.943 14 374 1.868 93.811 15 353 1.766 95.576 16 276 1.379 96.956 17 253 1.264 98.219 18 174 872 99.092 19 095 476 99.567 20 087 433 100.000 Extraction Method: Analysis Principal Component Rotated Component Matrixa Component ML2 573 SP4 570 TC4 608 ML1 619 SP3 761 ML3 552 KM4 735 KM2 696 KM1 692 KM3 678 TC3 QT3 920 QT1 857 SP2 690 TH3 723 TH2 687 TC1 635 TC2 584 CN1 924 CN3 905 Extraction Method: Principal Component Analysis Rotation Method: Varimax with Kaiser Normalization a Rotation converged in 12 iterations Model Summaryb Std Error of the Change Statistics Model R R Square Adjusted R Square Estimate R Square Change F Change df1 df2 Sig F Change Durbin-Watson 724a 524 505 70339594 524 27.346 124 000 1.418 a Predictors: (Constant), REGR factor score for analysis 1, REGR factor score for analysis 1, REGR factor score for analysis 1, REGR factor score for analysis 1, REGR factor score for analysis b Dependent Variable: REGR factor score for analysis Coefficientsa Unstandardized Coefficients Standardized Coefficients Model B Std Error Beta (Constant) -2.409E-16 062 F1 557 062 557 F2 324 062 F3 212 F4 F5 Correlations Zero-order Partial Part Tolerance VIF 8.991 000 557 628 557 1.000 1.000 324 5.228 000 324 425 324 1.000 1.000 062 212 3.426 001 212 294 212 1.000 1.000 245 062 245 3.961 000 245 335 245 1.000 1.000 066 062 066 1.061 291 066 095 066 1.000 1.000 a Dependent Variable: REGR factor score for analysis t Sig .000 Collinearity Statistics 1.000 ... 93 1 Tro Nam, Ngân hàng N hàng Ngân hàn khách hàng , ng , huy , t Ngân hà –C gN Nam 2 – C M – – - Ngân Nam – Chi nhánh - X Nam – Chi nhánh – Chi nhánh – - Ngân hàng – – u P tích,... Là ngân - ngân hàng Châu 30 - Ngân hàng TMCP Công T - Chi nhá 151 chi 24/06/1988 theo , / – ngày – Ngân hàng Công T – chi nhánh Tre Vietinbank - C T – Vietinbank – Chi nhánh – Vietinbank – Chi. .. sánh , phân n Ngân – – Chi – l K Ngoài : 1: ngân : hàng TMCP Công T : Ngân – tranh – Chi nhánh 1.1 H Ngân h 1.1.1 NHTM nh , NHTM NHTM NHTM, H ng khách hàng 1.1.2 tron khách hàng: - - P