   c A company could create an email database of potential customers and send them product announcements and promotions directly What is Push?   !"# $$ %"%  &  What is Push?   !"# $$ %"%  &  %! # $%$" d Online banner ads, and radio and TV ads are other forms of pull marketing. What is Pull?  $ '%# (! "!  " Push Basics  !'# !!  !%"! $!$ !)"*%'$#! $ ) %'#"*'  #)# " Push Basics  !'# !!  !%"! $!$ !)"*%'$#! $ ) %'#"*'  #)# " Pull Basics  !#! !) #%"!! # $ # !%!)"%  !!!)!%  "  !# !)"   +! # $" ," +- $   $  .       !      $%%"/" /" +00$& %!!."   +! # $" ," +- $   $  .       !      $%%"/" /" +00$& %!!." * 1  $##  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&$%#% #) #"+ $!!%%" 7#'%" ,"+  =" /"   >"$ # $  ,"+  =" /"   >"$ # $  ," +                .  %$   ? !" /"   ' ! >"!  $     ##   % ," +                .  %$   ? !" /"  ' ! >"!  $     ##   % 7+@AB 7+@AB 7+@AB 7+@AB Push and Pull Manufacturing Push type" means make to Stock in which the production is not based on actual demand. "Pull type" means make to Order in which the production is based on actual demand. In supply chain management, it is important to carry out processes halfway between push type and pull type or by a combination of push type and pull type. Push and Pull Manufacturing Push type" means make to Stock in which the production is not based on actual demand. "Pull type" means make to Order in which the production is based on actual demand. In supply chain management, it is important to carry out processes halfway between push type and pull type or by a combination of push type and pull type. % % [...]... manufacture products for stock based on demand forecasts, which can be regarded as push- type production MTS has been required to prevent opportunity loss due to stockout and minimize excess inventory using accurate forecasts In the industrialized society of mass production and mass marketing, this forecast mass production urged standardization and efficient business management such as cost reduction... Dell Inc and production of sports bicycle by National Bicycle Industrial Co., Ltd are examples of creating a new business model by matching the diversification of products with ATO, BTO, ETO, and with new-style marketing National Bicycle Industrial Co., Ltd says "We can deliver a custom-made bicycle to you within two weeks." Solectron Corporation says "We can assemble the computer you requested and deliver.. .Pull type production or Make to order Pull type production or Make to order Pull- type production, such as MTO, BTO, ATO, and ETO, is a business model of the assembly industry in which the quantity to produce per product specification is one or only a few For example, construction, plant construction, aircraft, vessels, bridges, and so on From the viewpoint of supply chain management, it has been... has been proven that those who can satisfy due dates promised with customers and can shorten lead times will have an competitive advantage Even if the production quantity increases, if push- type products that are manufactured by MTS can be manufactured by pull- type production such as MTO and ATO models using SCM software or information technology, then there will be greater business opportunities ATO... within a week." These are examples of business models in which new supply chain models are created as marketing models Make to Stock: In MTS (Make to Stock); products are manufactured based on demand forecasts Since accuracy of the forecasts will prevent excess inventory and opportunity loss due to stock out, the issue here is how to forecast demands accurately MTS (Make to Stock) literally means to... reduction An Illustration Manufacturer Wholesaler Retailer Consumer PUSH STRATEGY Producer Wholesaler Retailer Consumer PULL STRATEGY Product flow Communication effort Push versus pull promotion strategy Producer Reseller marketing marketing activities Producer Producer Retailer & Retailer & activities Consumers Consumers wholesalers wholesalers Push strategy Demand Producer Producer Demand Retailer... & Retailer & activities Consumers Consumers wholesalers wholesalers Push strategy Demand Producer Producer Demand Retailer & Retailer & wholesalers wholesalers Producer marketing activities Pull strategy Consumers Consumers K AN TH OU Y !!! . on actual demand. In supply chain management, it is important to carry out processes halfway between push type and pull type or by a combination of push type and pull type. Push and Pull Manufacturing Push. inventory using accurate forecasts. In the industrialized society of mass production and mass marketing, this forecast mass production urged standardization and efficient business management. % 7+@AB 7+@AB 7+@AB 7+@AB Push and Pull Manufacturing Push type" means make to Stock in which the production is not based on actual demand. " ;Pull type" means make to Order in which the production is