The beauty of Fashion The what, why, who, where and when of fashion. Javed Mohammed k2film@live.com A K2Vista Production What is fashion? It’s what designers create for a select population which later becomes a trend. Why People Wear Clothes? • Traditionally clothes primarily worn for protection from the environment, for privacy and to enhance beauty. Why People Wear Clothes? Why Clothing? Physical Needs • Protection • safety Psychological Needs • Identity • Adornment • Cultural identity Social Needs • Affiliation / fitting in • standards Good fashion= Good design A combination of: • Line • Shape • Color • Texture • Pattern Cycle of fashion lasted decades • In early traditional cultures, styling of clothes did not change or if it changed stayed for a long period. Travel changed this • From Baghdad to Moorish Spain; Turkey to Middle East and Central Asia. Paris: Where fashion began • Paris, France from 1600s became center of fashion, where French royalty and affluent used designers to outfit them. Haute culture • Started after the French Revolution (1789), haute couture design firms grew. French for “Fine Tailoring” High-fashion, individually designed, original, handmade garments for the elite, $2K- $40K. A little history 1900s-1950s • US magazine Vogue in 1909 helped spread the word in fashion • Manufactured fabrics, included nylon and rayon • Looser fitting, functional clothes, especially for workforce • Long hair, Long hemlines, corsets, hats [...]... Designer selects theme, color, type of fabric, place, history, event designing for Collection • Designing builds of theme and includes number of garments, to be done From paper pattern to muslin sample, adjustment, accurate pattern, samples in fashion fabric and various colors in 3 month period Fashion show • Press and buyers get their first look of the collection at the show fad • A fashion with a... burst of popularity or novelty that “catches on.” style • Your own defining form of dress that may or may not incorporate what is the fashion trend classic • Stays in fashion over time design • A specific version of a style trend • Movement of fashion through market and its endurance in popularity Fashion cycle globalization • Democracy, media, growth of middle class, and spread to other fashion. .. Unorthodox clothes Dior ,Chanel, Yves Saint Laurent Calvin Klein, Ralph Lauren Valentino, Milan Fair Vivienne Westwood A fashion year • Work a year in advance • 2 seasons: – Spring/Summer (lightweight) – Autumn/Winter (heavier fabrics) The brand • Every fashion hub and then every fashion house has an identity The collection has to identify with the brand/look and complement each other Theme for Collection... • Hippie style – liberal fashion with influence from the east, using bright colors, peasant embroidery, cheesecloth, and safari jackets 60’s continued • Clothes came in brighter colors • In 1966, Mary Quant came up with the idea of the miniskirt • Pants become commonplace for women • The mod and hippie subcultures emerged • Twiggy become a fashion icon 1970’s • Influence of disco, punk, and feminist... sunglasses, flowing skirts, boots and loose jumpers Fashion terminology Designer Label • A cross between couture and mass market eg Donna Karan, Yves St Laurent, Gucci Mass market • Affordable ready-towear, off -the rack high street fashion while trying to keep the look of Designer or Haute Couture eg Old Navy, Gap, Abercrombie and Fitch, H&M 4 Fashion capitals NEW YORK Clean-cut & casual PARIS Chic... feminist movement included: torn clothing, pant suits for women, and influence of white, neon and after-glow 1980’s • Business casual with the power look and health conscious High price not linked to high fashion and more use of easy to care synthetic fibers Rebellious, colorful, and crazy 1990’s • In US dress-down leads the way to informality, comfort and athletic look override business attire Grunge...1920s and chanel • Chanel liberated women from "corseted silhouette" and popularized the acceptance of a sportive, casual chic as the feminine standard chanel • Her influence went beyond clothing into jewelry, handbags, and Chanel No 5 fragrance Women’s liberation • • • • • Shorter hair, disbandoned Victorian era clothes Shorter skirts Nylon (cheaper hosiery) Corsets abandoned Alternating long hem... trend • Movement of fashion through market and its endurance in popularity Fashion cycle globalization • Democracy, media, growth of middle class, and spread to other fashion centers made fashion available to the masses Fashion repeats itself . The beauty of Fashion The what, why, who, where and when of fashion. Javed Mohammed k2film@live.com A K2Vista Production What is fashion? It’s what designers. in • standards Good fashion= Good design A combination of: • Line • Shape • Color • Texture • Pattern Cycle of fashion lasted decades • In early traditional cultures, styling of clothes did not. Quant came up with the idea of the miniskirt • Pants become commonplace for women • The mod and hippie subcultures emerged • Twiggy become a fashion icon 1970’s • Influence of disco, punk, and