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(I#8}@{4[0#0:&~H&-D"7{4[0#0: #SJ#[@[##J-Q!48$'FH #F806(#! ;_]`MSabc;KQ;dde f gLMh_\LLMT[i  [...]... phẩm thông qua các trơng trình chăm sóc sức khoẻ cho nhân dân để góp phần tăng khả năng sản xuất của các doanh nghiệp và ngăn chặn thuốc ngoại nhập lậu tràn lan Vì vậy thủ tục đăng ký mặt hàng sản xuất đơn giản và thuận tiện hơn so với các năm tr ớc Nhận thấy điều kiện thuận lợi trớc mắt, năm 1995, công ty đã xây dựng kế hoạch hai năm nhanh chóng thiết lập dài các danh mục sản xuất của mình Đây là... nờn cỏc sn phm ca cụng ty ớt cú sn phm thay th hon ho Vỡ th ỏp lc cnh tranh t cỏc sn phm thay th l khụng nhiu nh nhng lc lng ó phõn tớch trờn b Cỏc nhúm chin lc trong ngnh: Nhúm chin lc ca cỏc i th cnh tranh cú iu kin v cỏch tip cn cnh tranh trong th trng Cỏc i th cnh tranh ln trong ngnh nh : dc Hu Giang, dc Bo Long, dc Phỳc Vinh, cú cỏch tip cn trong th trng cnh tranh tng t nh Traphaco, ú l: Tng cng... cụng ty tri di khp 3 min ca t nc ,mi ngi dõn trong nc u cú kh nng s dng sn phm ca cụng ty -khụng nhng th ,cụng ty luụn a ra cỏc li sn phm mi pỏ ng y cỏc nhu cu a dng ngy cng cao cu ngi tiờu dung trong nc.mc dự cú xut khu ra ngoi nc nhng cụng ty vn ch yu tp trung sn xut v ỏp ng nhu cu trong nc 5 Chin lc di hn ca traphaco: 1.Chin lc hp nht Traphaco cú chin lc hp nht xuụi chiu vi h thng thit b ca Cụng ty. .. HLC Hn Quc o CTCP Cụng ngh cao Traphaco - Traphaco CNC (Traphaco nm gi 15%): chuyờn thc hin gia cụng cỏc sn phm, thnh phm ụng dc ca Traphaco Traphaco d kin nõng t l s hu lờn 85% tip tc phỏt huy sn phm ch lc l ụng dc Khỏch hng: Th trng m Traphaco hng ti l xut khu song song vi tha món ti a nhu cu trong nc, gúp phn thc hin chin lc thuc quc gia: tng t l s dng thuc ni Traphaco la chn th trng mc tiờu... Campuchia 16 d Thỏch thc: Cnh tranh gay gt t phớa cỏc cụng ty tõn dc nc ngoi vi tim lc ti chớnh mnh v cụng ngh tiờn tin i th cnh tranh ca Traphaco l tt c cỏc cụng ty hot ng trong ngnh dc, ụng dc v c tõn dc V tõn dc cú nhng i th ln nh dcHu Giang, Domesco, Imexpharm ụng dc cú OPC, Mekophar, dc Bo Long, dc Pharma Sn phm n theo, lm nhỏi lm gim thphn v nh hng n thng hiu ca cụng ty H thng phõn phi khu vc... t ng, tng 25,4% 4 Chin lc cnh tranh ca Traphaco a chin lc dn u v chi phớ Traphaco luụn a ra cỏc chin lc v giỏ ca sn phm theo hng ti thiu húa chi phớ sn xut L mt nh sn xut thuc ụng dc v tõn dc ln trong nc, traphaco luụn cú cỏc nh cung ng v NVL u vo tng i n nh v s lng cng nh giỏ c phi chng -do lm n lõu nm,cng nhu thng hiu ca Traphaco trờn th trng nờn l tng i ln nờn cụng ty cú trong tay cỏc mi quan h... nhiu nh cung ng th trng chõu nh Hn Quc, Nht Bn, Trung Quc, -cũn nguyờn liờu sn xut ụng dc thỡ cụng ty mua ch yu t cỏc cụng ty trong nc nh:cụng ty CP dc bớch lc.Lõm ng,TW2 =>>i tỏc ca cụng tylỏ nhng nh cung cp v bn hng hp tỏc lõu nm v gn bú b chin lc khỏc bit húa sn phm 25 Trong nhiu nm qua, Cụng ty C phn TRAPHACO c bit n nh l mt doanh nghip a dng v sn phm, chim th phn ln trờn th trng, cú nhiu sn phm... cú iu kin cnh tranh tt trong tng lai Thỏch thc i vi Traphaco -tớnh cnh tranh cao ũi hi Traphaco phi tn dng th mnh ca mỡnh cng nh phõn tớch th trng ngnh xỏc nh v th ca mỡnh trờn th trng -kh nng gi vng th phn v phỏt trin th phn khú khn -i th cnh tranh ln , tim lc nhiu, ũi hi sn phm ca Traphaco cn a dng,giỏ c phự hp, nm bt xu hng khỏch hng - cnh tranh ko nhng bng cht lng sn phm m cũn phi trỳ trng n... súc sc p Danh mc sn phm ca cụng ty nm 1993 ch gm 20 chng loi sn phm vi s lng tiờu th thp v hu nh khụng t hiu qu kinh doanh tn kho ln gõy ng vn cho cụng ty Năm 1995, có thể coi là điểm khởi đầu cho chiến lợc đa dạng hoá của công ty và bớc đầu đã đem lại những kết quả đáng khích lệ Vào thời điểm này, nhà nớc đang có một số chính sách u tiên đối với ngành Dợc nh trợ vốn cho các doanh nghiệp nhà nớc, bao... cnh tranh trong ngnh: 13 c V th ca doanh nghip trong ngnh: Vi th phn chim 4.5% , Traphaco l mt trong nhng doanh nghip dc ln nht Vit Nam d Cỏc giai on phỏt trin ca ngnh: Giai on phỏt sinh: Traphaco c thnh lp t nm 1972 nhng mói ti nm 1994 cụng ty mi sn xut v mua bỏn dc phm, vt t, thit b y t nhng khi ú cụng ty cha cú danh ting trờn th trng v vic phõn phi cng kộm nờn ngi tiờu dựng bit n sn phm ca traphaco . 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