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IM PROVING THE COMPETITIVENESS 0F BLACK TEA PRODUCING ENTERPRISES IN THAI NGUYEN PROVINCE tài liệu, giáo án, bài giảng ,...
IM PROVING THE COMPETITIVENESS 0F BLACK TEA PRODUCING ENTERPRISES IN THAI NGUYEN PROVINCE A Dissertation Presented to the Faculty of Graduate School of Southern Luzon State University, Philippines and Thai Nguyen University, S.R. Vietnam In Partial Fulfillment of the Requirements for the Degree Doctor in Business Administration TRAN THI HUYEN (MARY) August 2013 THAI NGUYEN UNIVERSITY Socialist Republic of Vietnam SOUTHERN LUZON STATE UNIVERSITY Republic of the Philippines IMPROVING THE COMPETITIVENESS OF BLACK TEA PRODUCING ENTERPRISES IN THAI NGUYEN PROVINCE DISSERTATION Advisor : Dr. NGUYỄN KHÁNH DOANH Name of Student : TRẦN THỊ HUYỀN English Name : Mary Date of Birth : 09/11/1979 Course : SLSU-DBA I Thai Nguyen, May 2013 i Title IMPROVING COMPETITIVENESS OF BLACK TEA PRODUCING ENTERPRISES IN THAI NGUYEN PROVINCE A Thesis PRESENTED TO THE FACULTY OF THE GRADUATE SCHOOL SOUTHERN LUZON STATE UNIVERSITY IN COLLABORATION WITH THAI NGUYEN UNIVERSITY In Partial Fulfillment of the Requirement for the Degree of Doctor in Business Administration TRAN THI HUYEN- 2013 ii ACKNOWLEDGMENT To complete the thesis, I have received the help of Thai Nguyen University, International Training Center-ITC, University of Southern Luzon - PHILIPPINES, Thai Nguyen College of Economics and Finance, the teachers, scientists, Provincial People's Committee of Thai Nguyen, Department of Agriculture and Rural Development of Phu Tho Province, Department of Agriculture and Rural Development of Tuyen Quang Province, Thai Nguyen Department of Technology, Department of Planning and Investment of Thai Nguyen, The small and medium tea enterprises in the provinces of Thai Nguyen, Phu Tho, Tuyen Quang and the help of instructors. I would like to express my sincere thanks to the organizations and the individuals who helped me during this research. In particular, I would like to sincerely thank Dr. Nguyen Khanh Doanh has dedicatedly helped me to complete this thesis. I am deeply and forever indebted to my family for their love, support and encouragement throughout my entire life. I would like to thank my husband Duong The Cao, who has provided a tremendous amount of love and support during my research. On the final note with love is for my children. So much for objective and subjective reasons, the thesis has a lot of shortcomings; I look forward to receiving the construction ideas from scientists, teachers and colleagues. Sincerely Thai Nguyen,…………………………… The thesis‟s author Mary iii ABSTRACT CHAPTER I: THE PROBLEM AND ITS SETTING 1 Introduction 1 Background of the study 2 Statement of the problem 4 Research Questions 5 Objectives of the study 5 The overall objectives 5 Specific Objectives 6 Hypotheses of the study 6 Significance of the study 7 Scope and limitations of the study 7 Definition of terms 8 CHAPTER II: REVIEW OF RELATED LITERATURE AND STUDIES 10 2.1. The conceptS of competition 10 2.2. The conceptS of competitiveness 12 2.3. System of criteria for assessing the competitiveness of enterprises 15 2.4. The basic contents when researching the competitiveness of enterprises 17 2.4.1. Competitiveness of products 17 2.4.2. The market share of the enterprise 17 2.4.3. Business performance 17 2.4.4. The productivity of production factors 17 2.4.5. The ability to link and cooperate of enterprises 18 2.4.6. The ability to attract the resources 18 2.5. The factors affecting the competitiveness of enterprises 18 iv 2.5.1. Economy 18 2.5.2. Interest rate on loans 18 2.5.3. Science and technology 18 2.5.4. The subplier 19 2.5.5. Threat of substitute products or services 19 2.5.6. Threat of new entrants 19 2.5.7. Level of organization and human resources 20 2.5.8. Financial capacity of enterprise 20 2.5.9 Marketing capacity of enterprise 20 2.6. Related literatures and studies 20 2.7. Conceptual framework 23 CHAPTER III: RESEARCH METHODOLOGY 25 3.1. Study area selection 25 3.2. Approach methods 25 3.3. Methods of data processing 27 3.4. Other methods 27 3.4.1. The descriptive statistical methods 27 3.4.2. Comparative method 27 3.4.3 Method of experts 28 3.4.4. Method of SWOT analysis 28 CHPATER IV: PRESENTATION ANALYSIS AND INTERPRETATION OF DATA 29 4.1. Status of competitiveness of black tea producing enterprises in Thai Nguyen province 29 4.1.1. Competitiveness of black tea products in Thai Nguyen‟s tea enterprises 29 4.1.2. The efficiency of production and business of black tea producing enterprises in Thai Nguyen 40 4.1.3. The productivity of the factors 42 v 4.1.4. The capacity to attract financial resources of enterprises producing black tea in Thai Nguyen 45 4.1.5. Ability to cooperate and work of black tea businesses in Thai Nguyen. 46 4.2. Factors affecting the competitiveness of black tea producing enterprises in Thai Nguyen province 46 4.2.1. Economy factors 46 4.2.2. Interest on loans 47 4.2.3. Political factors and legal 48 4.2.4. Elements of science and technology 48 4.2.5. The threat of substitute products and services 48 4.2.6. Industry competitors 49 4.2.7. The organizational level and management of human resources 50 4.2.8. Facilities and technology in the business of black tea in Thai Nguyen 52 4.2.9. Marketing Capacity 52 4.2.10. Financial resources 53 4.3. The strengths, weaknesses, opportunities and threats of black tea producing enterprises in Thai Nguyen 53 4.3.1. The strengths 53 4.3.2. The weaknesses 54 4.3.3. The opportunities 54 4.3.4. Threats 55 CHAPTER V: CONCLUSION AND THE PROPOSED SOLUTION 56 5.1. Conclusions 56 5.1.1. Through the study we draw the following conclusions 56 5.1.2. Capacity assessment and competitive factors affecting the competitiveness of vi enterprises producing black tea in Thai Nguyen we found: 57 5.2. Some solutions to improve the competitiveness of balck tea producing enterprises in Thai Nguyen province 58 5.2.1. Viewpoints 58 5.2.2. Orientation 59 5.2.3. Some solutions to enhance competitiveness for enterprises producing black tea 59 5.2.4. Solutions for state policy 64 5.3. Recommendations 64 5.3.1. For State 64 5.3.2. For agencies, Thai Nguyen provincial government 64 5.3.3. For processing business, the business of black tea 65 BIBLIOGRAPHY 66 APPENDIX 1 69 APPENDIX 2 82 vii LIST OF TABLES Table 3.1: The number of sample divided by form of ownership 26 Table 3.2: The number of sample divided by capital scale 26 Table 4.1. Customers‟ reviews of black tea products‟ quality of in Thai Nguyen‟s tea enterprises 32 Table 4.2. Customer reviews on the form of black tea products‟ packaging 33 Table 4.3. Some product categories in the black tea producing enterprises 34 Table 4.4. Products‟ brand in black tea producing enterprises in Thai Nguyen 34 Table 4.5. Production costs and profits of black tea producing enterprises in Thai Nguyen according to the forms of ownership 35 Table 4.6. Production costs and profits of black tea producing enterprises in Thai Nguyen according to the capital scale 36 Table 4.7. The forms of advertising that black tea producing enterprises applied in 2012 38 Table 4.8. The forms of advertising that black tea producing enterprises applied 39 Table 4.9. The efficiency of production and business of black tea producing enterprises in Thai Nguyen according to the capital ownership 40 Table 4.10. The efficiency of production and business of black tea producing enterprises in Thai Nguyen according to the capital scale 41 Table 4.11. Margin / revenue of black tea producing enterprises in Thai Nguyen compared to black tea producing enterprises in Phu Tho and Tuyen Quang according to the forms of ownership in 2012 42 viii Table 4.12. The productivity of capital and assets of the black tea producing enterprises in Thai Nguyen 43 Table 4.13. Capital turnover ratio of black tea producing enterprises in some provinces and the forms of ownership 44 Table 4.14. Income affects consumption of black tea products in 2012 47 Table 4.15: Qualifications of Enterprise leaders in the production of black tea in Thai Nguyen 50 Table 4.16. Qualifications of workers in enterprise producing black tea in Thai Nguyen Province 51 [...]... selection Thai Nguyen province has 17,661 hectares of tea, ranked second in the country with 39 tea producers, of which there are 7 black tea producing enterprises To assess the competitiveness of black tea producing enterprises in Thai Nguyen Province, we surveyed 7 enterprises in Thai Nguyen Province In addion, we conducted a survey of black tea producing enterprises in Phu Tho and Tuyen Quang provinces... analyze the causes and factors affecting the competitiveness of black tea producing enterprises in Thai Nguyen province Propose strategies and solutions to enhance the competitiveness of black tea producing enterprises in Thai Nguyen province Hypotheses of the study Based on the theory discussed in Chapter 2 and the research objectives of the thesis, the following hypotheses were tested in the study: - There... the competitiveness of black tea producing enterprises, and then propose the direction and solutions to improve the competitiveness of black tea producing enterprises in Thai Nguyen province 5 Specific Objectives Systemize the theoretical and practical basis for improving competitiveness of enterprises in general, and particularly for black tea producing enterprises in Thai Nguyen province Assess the. .. Province and some black tea producing enterprises in the two provinces of Phu Tho and Tuyen Quang 7 * Content: Study the basics: - Focusing on a number of issues about the competitiveness of black tea producing enterprises - The study analyzes the situation of the competitiveness of black tea producing enterprises in Thai Nguyen province - Propose the solutions to improve the competitiveness for black. .. In Thai Nguyen province, the black tea producing enterprises meet a lot of difficulties in producing, processing and trading of tea products Particularly, the competitiveness of the enterprises is weak, not to promote the advantages of tea products The difficult problem now is to improve the competitiveness of black tea producing enterprises in Thai Nguyen province 3.2 Approach methods To achieve the. .. black tea products of small and medium enterprises in Thai Nguyen? 2 What factors are to consider the competitive advantage for black tea products in Thai Nguyen province? 3 How to improve the competitive advantage of the black tea producing enterprises of Thai Nguyen province in today's market? Objectives of the study The overall objectives Based on studying the real situation, factors affecting the. .. determine its position in the export market Determine how to have efficiency in competition of the black tea products in small and medium enterprises Introduce a new competitive method for tea enterprises to improve their competitive advantages in the market Scope and limitations of the study * Time: From 2010 to 2012 * Space: Gather information about the black tea producing enterprises in Thai Nguyen Province. .. in Thai Nguyen province have good development to ensure requirements: quantity, quality, competitive price, packaging, market share, revenue, profit So the research aims to improve the competitiveness of the black tea producing enterprises in Thai Nguyen province as observed by businesses and customers Specifically, it seeks answers to the following questions: - The position of the black tea producing. .. main measures to improve the competitiveness of Thai Nguyen s tea products "by Nguyen Huy Thai- 2000 The author concluded: Thai Nguyen s green tea leaves have competitive advantages in the domestic market, especially the Northern provinces; Thai Nguyen s tea has monopoly position, be preferred by consumers and they are willing to accept the price higher than the green tea leaves of the tea regions in. .. of the province However, the fact that the province' s tea exports have not really had prestige, low quality compared to other countries in the region and the world, even in the country The underlying cause of this problem lies right in the beginning stages of the production process, from the building the material region, breeding, processing technology Most processing enterprises and exporters of tea . of black tea producing enterprises in Thai Nguyen province. Propose strategies and solutions to enhance the competitiveness of black tea producing enterprises in Thai Nguyen province. Hypotheses. 2010 to 2012 * Space: Gather information about the black tea producing enterprises in Thai Nguyen Province and some black tea producing enterprises in the two provinces of Phu Tho and Tuyen. consider the competitive advantage for black tea products in Thai Nguyen province? 3. How to improve the competitive advantage of the black tea producing enterprises of Thai Nguyen province in today's