Bài thuyết trình về sản phẩm sữa chua vinamilk (VINAMILK YOGURT) bằng TIẾNG ANH (ENGLISH)

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Ngày đăng: 18/05/2015, 07:05

VINAMILK YOGHURT I. Introduction II. Vinamilk corporation- Dương - 1976: vinamilk company was founded. - 2007: ranked 15 th among the 200 largest company in VN Became the biggest dairy company in VN. - 2010: it was the first company in VN which was selected in top 200 performing small and mid- sized companies with annual revenue under 1 billion $. - Products: condensed milk, powdered milk, fresh milk, soya milk, yogurt, ice cream, cheese, fruit juice, coffee and other products derived from milk. III. Vinamilk Yoghurt 1.Introduce - 1991: yoghurt was launched in VN market and became one of the leading products of vinamilk’s company. - Vinamilk yoghurt is a dairy product produced by bacterial fermentation of milk. - Many customers choose vinamilk yoghurt is our favorites yoghurt. - It provide nutrients to make all of your days beautifully. - There are many kind of vinamilk yoghurt: sweetened yoghurt, unsweetened yoghurt, fruit flavored yoghurt, probi yoghurt, susu yoghurt. 2. Dimesions and price - Vinamilk yoghurt was designed with small form, convenient and clean. - It’s 5cm in height. - It’s more or less cube in shape. - It’s 100 mg heavy. - Lid of yoghurt can opened easily. - The price of it is around 4000-5000VND, which is appropriate for income. - You can take it go out in picnic or party. - Now, vinamilk company has created new designs to attract customers. IV. Products 1. Sweetened yoghurt - It’s manufactured in- line with the latest European technology to bring nutritious products of the best quality to the market. - It’s a suitable product for people at all ages. - With fatty flavor from fresh milk, sweetened yoghurt provide abundant energy for your health when you are tired or stressful 2. Probi yoghurt - Its new product and launched in 2010 - Added with Probiotic to help enhance immunity, healthy body, avoid common diseases and provide energy - Good for developing of children 3.Fruit flavored yoghurt - It’s a special product for children and women. - You have many choice with different flavor such as strawberry yoghurt, aloe vera yoghurt, orange yoghurt… - With strawberry yoghurt, you can fell sweet flavor like fresh trawberries. - Meanwhile Selenium in Aloe Vera yoghurt contributes to preventing the aging of skin, give you a beautiful skin. 4. Unsweetened yoghurt - It’s made from special kefir yeast to help reduce cholesterol, reduce stress. - Stimulate the immune system. - Very appropriate for people with diabetes. V-Distribution The headquarter is located on 10 tan dao street, tan phu ward, district 7, HCM city. The company has two distribution channels: +) Distribution through traditional channels: - 220 independent distributor and over 140000 points of sale. - Vinamilk has opened 14 showrooms products in large cities such as Hà Nội, Đà Nẵng, Hồ chí minh… +) Distribution through modern channels (such as supermarkets, Metro ). - 5,000 agents and 140,000 thousand business retailers across country. - In other direct distribution channels such as schools, hospitals, supermarkets - Exported to overseas markets such as Australia, Cambodia, Iraq, Philippines… VI-Competitions & Advertising 1. Competition: - Main competititors are moc chau yoghurt, netsle yoghurt, bavi yoghurt, wel yo yoghurt, monte yoghurt… - However, vinamilk yoghurt is the most popular product in VN market. 2. Advertising: - Create famous slogan: “ for your health and beauty”. - Vinamilk use all forms of media advertising such as newspaper, TV, broadcasting, outdoor advertising… - Vinamilk company has launched advertising with funny photos. . VINAMILK YOGHURT I. Introduction II. Vinamilk corporation- Dương - 1976: vinamilk company was founded. - 2007: ranked 15 th among the. products derived from milk. III. Vinamilk Yoghurt 1.Introduce - 1991: yoghurt was launched in VN market and became one of the leading products of vinamilk s company. - Vinamilk yoghurt is a dairy. of milk. - Many customers choose vinamilk yoghurt is our favorites yoghurt. - It provide nutrients to make all of your days beautifully. - There are many kind of vinamilk yoghurt: sweetened yoghurt,
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