BO GIAO DUC VA BAO TAO TRVONG DAI HOC KINH TE TP. H6 CHf MINH *** ? '- ?\: ? A & CO SO KHOA HQC VA THl}C TIEN CUA vrec SAP K , , K " K XEP VA T AI SAP XEP He THONG TRUONG MA.I - DJCH Vl) TREN DlA BAN (TRUONG H<;jP QUAN 5, THANH PHO HO CHI MINH TRONG GIAI DOAN 2002-2005 v A DJNH HUONG DEN 2010) Ma S6 Tai: B2002 - 22 - 30 Chu nhit$m tai: GS.TS. H6 Due Hung Thanh vien: 1. TS. NguySn Van Ngai 2. TS. NguySn TrQng Hoai 3. ThS. NguySn Thanh 4. Ba Thi Tam 5. Ong NguySn The'Nhan THANH PHO HO CHI MINH 2004 . BAN NGHIEN CUU E>E T AI Chu nhi?m dl tili: GS.TS. H6 Due Hung Cac thanh vien tham gia: 1. TS. Van Ngai- Bien 2. TS. TrQng Bien 3. Th.S Thanh T6 chile tra 4. Ba Ph(;lm Thi Tam- Chanh van phong UBND Q.5 - Thanh vien 5. Ong The' Nhan- Thu ky Thoi gian thl,l'c tai tu 116/2002 de'n 116/2003 MUCLUC Trang ? MODAU 1 cHVdNG t: cd sd KHOA HOC cuA vitc SAP x:EP v A TAI SAP XEP Hit THONG THUdNG Ml).l- DlCH VlJ TRENDlABAN 1.1. Cd scJ ly thuye't phat thttdng m<;ti tren d!a . . . . . .4 1.1.1 Ph<;tm vi th! trttong .4 1.1.2 Cac ye'u tO' ra quye't d!nh mua hang theo khong gian (Huff, 1961 ) 6 1.1.3 Moi trttong thttdng m<;ti. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 1.1.4 nang ban hang ·. . . . . . . . . . . . . . . . . . . . . . . . . . . 9 1.2. Nguyen b6 tri khong gian cac cd scJ h<;t kinh te' xa hoi. 1 0 1.2.1. Nguyen qt ly 10 1.2.2. Nguyen moi trttong 10 1.2.3. Nguyen phu h<;1p 11 1.2.4. Nguyen Him nhln xa 11 1.3. Slf dn thie't phai xe'p va tai xe'p thO'ng thttdng m<;ti - d!ch V\1 tren d!a ban . . . . . . . . . . . . . . 12 cHVdNG II: THl}c TRJ).NG vitc SAPXEP Ht THONG THUdNG Ml).l - DlCH VlJ TREN DlA BAN 5 2 1 E> v d",:? h" A k" h :' ? Q " 5 3 . . 1em tl! n 1en - m te cua u<;tn . . . . . . . . . . . . . . . . . . , 1 2.1.1 Tl! nhien 13 2.1.2 Kinh te' 13 2.2. Thlfc tr<;tng tho'ng thttdng m<;ti - dich V\1 5 18 2.2.1. cua tho'ng ch<;1 va trung Him . . . . . . . . . . . . 19 Trang 2 2 2 1:"'\V d' ? ' h ' A 24 . . . vl;!C 1em cua tung c Q va trung tam . . . . . . . . . . . . . . . . . . . 2.2.3. th6ng huon ban ben ngoai chq va trung Him 29 2.3 Danh gia xe'p th6ng thu'ong ml;li- dich v1,1 tren dia ban 5 32 2.3.1 Danh gia v€ vi tri cua chq 33 2.3.2 Danh gia v€ giao thong 35 2.3.3 Danh gia anh hu'ong de'n moi tru'ong 36 2.3.4 Danh gia hoi;it d9ng huon ban long 1€ du'ong xung quanh cac chq .39 A , A CHUdNG III: KE HO;).CH TO CHUC L;).l THONG THUdNG M;).l DJCH Vl) TREN DlA BAN QU!N 5 DEN NAM 2010 3.1. Dinh huong phat tri€n thu'ong ml;li- dich v1,1 tren dia ban 5 de'n nam 2010 42 3.1.1 Dt! bao phat tri€n kinh te'- xa h9i de'n nam 2010 .42 3.1.2 Dinh hu'ong quy h9ach phat tri€n chung cac chq tren dia ban 5 de'n nam 2010 44 3.2. Ke' hol;lch t6 chile li;ii th6ng thu'ong ml;li- dich v1,1 tren dia ban 5 de'n nam 2010. . . . . . . . . . . . . . . . . . . . . . . . . .45 3.2.1 Ke' hoi;ich phat tri€n chq, sieu thi, trung tiim thu'ong ml;li. .45 3 .2.2. Ke' hol;lch thai gian. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52 3.3. Giai phap- kie'n nghi 54 3 .1.2. qua cua ke' h9ach t6 chile li;ii th6ng thu'ong mi;ii Dich v1,1 5 de'n nam 20 10 . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 3.1.3. Cac giai phap va kie'n nghi 55 ? A ? PHl) Ll)C BANG CAU HOI ' A ? TAl THAM KHAO ? ' , A BAN DO HANH CHINH QU;).N 5 11 ? DANH MUC BANG Trang Bang 1.1: nang thu'ong TP. H6 Chi Minh so voi ca nude 13 Bang 2.1: Nganh cong thii cong 5 nam 2003 13 Bang 2.2: S6 ho tu' thu'ong - dich tu' nhan 5 so voi ca TP. HCM. . . 13 Bang 2.3: S6ho thu'ong dich va khach nha hang 5, 2001-2002 15 Bang 2.4: Mot s6 chinh ciia cac ch<;f, 5 29 Bang 2.5: Ehinh gia vi tri kinh doanh ciia cac ch<;f 5 .44 Bang 2.6: Danh gia anh hu'dng de'n giao thong do dong cua cac ch<;f 5 46 B ? 2 7 I:'\ ' h 0 , ? h h ? d , , A 0 ' ? ' h Q A 5 49 ang . : uan gta an u'dng en mot tru'Cfng cua cac c <;f . . . . . . . . . . . . . . . . . . . . Bang 2.8: Danh ghi dong huon ban long du'ong xung quanh cac ch<;f 50 ? MODAU I Qu<%n 5 la trung tam kinh te' quan trQng etta Sai Gon tntdc day va thanh ph6 H6 Chi Minh nay. Thu'ong - dich Vl,l Ia nganh kinh te' c6 the' cua qu<%n. Qu<%n 5 du'QC danh gia nhu' la mot "ch<j ldn" - mot thanh ph6 ngu'ai Hoa (China Town cua Nam) cua thanh ph6 H6 Chi Minh. La khu vt;(c m6i cung ca'p mot kh6i lu'Qng hang hoa kh6ng 16 va vdi chung hang da cho tinh, thanh ph6 trong ca nude. Trong thai gian qua, Qu<%n 5 cGng nhu' cac qu<%n, cua TP.HCM da c6 chu tntong t6 chuc, s3:p xe'p nganh hang thuong - dich Va'n ra la nen t6 chuc s3:p xe'p nhu' the' nao theo xu hu'dng xay dt;(ng va phat thanh ph6 H6 Chi Minh la mot th[mh ph6 th<%t st;( "van minh, rt ., . 2. Ml)C TIEU NGHIEN CUU 2.1 Phan tich va danh gia tht;(c t6 chuc, s3:p xe'p th6ng thuong - dich tren dia ban Qu<%n 5- TP.HCM trong thai gian qua. 2.2 xua't ke' cGng nhtt cac giai ph:ip va kie'n nghi t6 chuc th6ng thu'ong dich Vl,l tren dia ban Qu<%n 5 de'n nam 2010. 3. PHUONG PHAP NGHIEN CUU 3.1 Nghien cll'u dinh tinh Phong va'n va trao d6i vdi de chuyen gia, cac ca'p thffm cac ban qmln ly ch<j, trung tam thu'ong m<;ti, de doanh va cac phong, ban c6 lien quan. 3.2 N ghien cll'u dinh ht<;1ng Sit d1,1ng mo hlnh danh gia dinh h.I'Qng (qua s6 di€u tra sd d(p) ke't h</p vdi phan tich va di@n giai cac di€u tra thll' ca'p th6ng ke). 4. VI NGHIEN CUU 4.1 trung vao nghien cll'u, khao sat thl,l'c trC;tng th6ng thu'dng mC;ti - dich Vl,l d cac ChQ, trung tam thu'dng ffil;ti Va long 1€ du'ong xung quanh cac ch<;1. 4.2 th6ng ke thu chu ye'u de'n nam 2002. 5. KHUNG NGHIEN CUU va'n l M1,1c tieu nghien cll'u 1 Thu tMp thong tin (dinh ht<;fng va dinh tinh) l Phan tich, danh gia thlfc cua xe'p M tho'ng thu'dng - dich Vl,l tren dia ban 5 l Ke' t6 chti'c ht% tho'ng thu'dng - dich Vl,l tren dia ban 5 l Gi<ii phap, kie'n nghi 2 , , , , ' 6. KET CAU DE TAl Chu'dng 1: Cd sd khoa hQC cua xe'p va t<ii xe'p th6ng thu'dng ID£.li - dich tren dia ban. Chu'dng II: Thifc tr£.1.ng xe'p th6ng thu'dng m£.li - d!ch tren dia ban 5 - Thanh ph6 H6 Chi Minh Chu'dng III: Ke' hoqch t6 chuc l?i th6ng thu'dng m£.li - dich tren dia 5 de'n nam 2010 Chu nhiim dl taL GS.TS. H6 Due Hung Ctic thlmh vien tham gia: 1. TS. Van Ngai 2. TS. TrQng Hoai 3. Th.S. Thanh Tri€u 4. Ba Ph?m Thi Tam - Chanh van phong UBND Q.5 5. Ong The' Nhan 3 CHlJdNG I Cd sa KHOA HQC CUA VI}tC SAP XEP v A TAl SAP XEP HE THONG THUONG MAl- DICH vu TREN DIA BAN • J • • • • ? "' A" -' , ? A ' 1.1 C(j Sd LY THUYET PHAT TRIEN THlJ(JNG TREN DJA BAN Nhung van co ban cua thu'ong va dich Vl,l ngu6n ttl' Sl,l' anh hu'dng cua cac dong nay de'n doi s6ng kinh t€ xa hoi Va tinh thffn cua dan Cu' trong cong d6ng. C6 4 va'n co ban dn d day la: 1) San va dich Vl,l nao du'QC cung cap; 2) nang ban hang la bao nhieu; 3) vung da khai thac du'qc bao nhieu trong t6ng nang ban hang; va 4) Lam the' nao d€ tang luqng hang ban? Vffn dffu tien du'QC giai quye't dang th6ng ke quan sat tren dia ban. Vffn thu 2 la xac djnh vi thi truong va nang ban hang: 1.1.1 Ph(lm vi thi trliifng • Ut mot vung dia ly chua dl,l'ng cac khach hang nang cac hang h6a Va dich Vl,l cua mot doanh hay nh6m doanh • xac djnh vi thi tru'ong la cong tru'oc tien phai lam xac djnh nang thu'ong cua mot vung. Cong nay doi hoi phai sll' dl;lng phuong phap khac nhau. Mot trong nhung phuong phap huu d1,1ng la thl,l'c mot CUOC khao Sat chinh thuc tlm hi€u khach hang noi hQ sinh s6ng, ngu6n thong tin h9 du'<;Jc tru'oc khi de'n mua hang, ly do de'n mua hang va thong tin dn thie't khac. C6 2 each thl,l'c khao sat nay. Thu nhfft la khao sat cil'a hang, theo do cac chLI cil'a hang du'QC hoi cac thong tin h9 CO Va y kie'n dinh cua hQ. Thtt hai la khao sat ngfiu nhien khach hang hay cac hQ gia dlnh. Cach thtt nhat khong cho thffy dinh huang thi tru'ong nhttng cho thay r5 4 khach hang la ai, hQ song C1 dau, va sao hQ mua hang dia ban. Cach thu . hai du'Qc eac thong tin v€ dinh huang thi tru'ong nhu'ng cho bie't ra"t it v€ vi dia ly cua th! tru'ong va eac tinh cua khach hang. i. • M9t each tie'p khac dlfa tren du thu ca'p c6 ten gQi la 'Lut}.t Reilly vi Sf! hap dJn ban le'. nay don gian la 'm9t vung eang Mn eang e6 sue hap dJn; d6ng thoi m9t vung cimg xa dmg kern sue hap dJn'. Phuong trl.nh (1) la phien ban t6ng quat cua mo hlnh nay: a b c Iu = K*(A ;A j) I D u (1). Trong d6: I la moi quan qua ky VQng giua 2 vung i va j hay S\f anh hu'dng cua vung j len vung i A; va A; la quy mo cua vung i va }; Du la khoang eac giua vung iva j; K la so; Cac so mu a, b, e la cac thong so uoc lu'<;ing cua mo hlnh sue ha'p chung thay ddi theo hlnh thuc OQng kinh te' OltQC xem xet. * MC)t phien ban c6 b6 sung cua phuong trlnh 1 c6 th€ do luang moi tu'ong tac giua m()t vung cho tru'oc j va cac vung i khac: lij =ZI i #j Pi Dji Trong d6: I la moi tu'ong tac; Z la so du'<;ic u'oc lu'Qng thlfc te'; Pi la dan so thanh ph6 i; Dij la khoang each giua hai vung i vaj. vi thj tru'ong cua m()t dja ban con pht,I thu()c vao nhi€u nhan to khac c6 tinh thu. Cac nhan to nay c6 th€ la vung thong tin bao chi, TV hay radio; moi tntong mua ban cua vung eta cua hang h6a, chinh sach tin dt,Ing cho khach 5 [...]... thuong xuyen ki€m tra, ti.J' la m()t trong nhii'ng nhd ti€u thudng nang cao y thll'c d()ng, cha'p hanh cac quy dinh cua Nha nude trong giai, giai quye't tot mQi vuong ti€u thudng, tang cuong quan ki€m tra giai toa cac Vl;l chu ye'u du . MA.I - DJCH Vl) TREN DlA BAN (TRUONG H<;jP QUAN 5, THANH PHO HO CHI MINH TRONG GIAI DOAN 2002-2005 v A DJNH HUONG DEN 2010) Ma S6 Tai: B2002 - 22 - 30 Chu nhit$m tai: GS.TS va vdi chung hang da cho tinh, thanh ph6 trong ca nude. Trong thai gian qua, Qu<%n 5 cGng nhu' cac qu<%n, cua TP. HCM da c6 chu tntong t6 chuc, s3:p xe'p. xe'p th6ng thuong - dich tren dia ban Qu<%n 5- TP. HCM trong thai gian qua. 2.2 xua't ke' cGng nhtt cac giai ph:ip va kie'n nghi t6 chuc th6ng thu'ong