LOGO www.themegallery.com Chng 6 Chng Chng 6 6 CHIN LC SN PHM LOGO www.themegallery.com Hoch nh, phân tích và qun lý sn phm ca DN DL 2 Quyt nh nhãn hiu sn phm 3 Phát trin sn phm mi 4 Chin lc marketing theo chu k sng sn phm du lch 5 Khái nim v chin lc sn phm du lch 1 NI DUNG NI DUNG LOGO www.themegallery.com www.themegallery.comwww.themegallery.com Package Package 4day- 3nights 280 USD . Package -Hotel (***) -Transport/entrance fee -Breakfast/ Lunch/Dinner -English/French speaking guide. * Excluded: Personal expenses, Tip, insurance LOGO www.themegallery.com Package Package •Lang Co beach •Garden House •Tinh Gia Vien restaurant •Perfume River - Hue folk song, colored lantern, seven color Trang Tien bridge 2000 2001 Day 3 Discover Hue hidden beauty Day 2 Wild life Touching the deep Touching the deep heart of golden age heart of golden age •Do Quyen Waterfall •Hai Vong Dai: panoramic view of immense sea and surrounding scenery •Party outdoor with traditional game, dance, fire camp •XQ hand embroidery pictures shop. •Enjoy art Hue: Hue gallery •Traditional handicraft village: Thuy Xuan Hat - non Hue •Cycle tour around Hue city •Dong Ba market •Thien Mu Pagoda, King Khai Dinh Tomb, King Tu Duc Tomb. •Hon Chen Temple, Minh Mang Tomb •Imperial Citadel •Enjoy Palace Night: nature Imperial palace dishes Day 1 Royal Inspiration Day 4 Journey to root LOGO www.themegallery.com LOGO www.themegallery.com LOGO www.themegallery.com LOGO www.themegallery.com LOGO www.themegallery.com 6.1. Khái nim v chin lc sn phm DL 6.1. Khái nim v chin lc sn phm DL LOGO www.themegallery.com Cu trúc ca sn phm                   ! " #   $ %&'(') %&' * %&'+ , 6.1. Khái nim v chin lc sn phm DL 6.1. Khái nim v chin lc sn phm DL [...]... Lifebuoy P/S Close Up Pond’s Hezaline Dove OMO Viso Surf Comfort 6.2 Ho ch LOGO nh, phân tích và qu n lý sp c a DNDL 6.1.2 Phân tích s n ph m Ki m tra & giám sát marketing Nghiên c u marketing Môi tr ng (C h i, thách th c) Marketing chi n l Marketing chi n thu t c M c tiêu (DT, LN, Th ph n) nh v (SP, th tr ng) SWOT Doang nghi p (M nh, y u) Th tr ng (Phân o n, Th tr ng m c tiêu) P1 P2 P3 (Công c , k...www.themegallery.com LOGO 6.1 Khái ni m v chi n l Mô hình s n ph m du l ch c s n ph m DL www.themegallery.com LOGO 6.1 Khái ni m v chi n l Mô hình s n ph m du l ch c s n ph m DL www.themegallery.com LOGO 6.1 Khái ni m v chi n l c s n ph m DL N i dung chi n l c s n ph m c a DN Hình thành và phát tri n s n ph m Xây d ng s n ph m m i Chu k s ng c a s n ph m... pursue? WHAT? What are they looking for in our types of services? HOW? How do we develop our marketing programs to best fit their needs and wants? WHERE? Where do we promote our services? WHEN? When do we promote them? www.themegallery.com LOGO 6.2 Ho ch nh, phân tích và qu n lý sp c a DNDL Danh m c s n ph m (product- mix) là t p h p t t c nh ng lo i s n ph m và món hàng c a doanh nghi p chào bán trên... www.themegallery.com LOGO 6.3 Quy t Nhãn hi u và th nh nhãn hi u s n ph m ng hi u là hai thu t ng khác nhau nh ng th c t v"n b hi u l"n l n và không i u ó ng nh t ã gây ra nh ng sai l m trong nghiên c#u marketing và ho ch nh chi n l c marketing LOGO Th ng hi u (a brand) là tên g i, nhãn mác, ký hi u, bi u t ho c t h p các y u t này nh m nh ngh a s n ph m/d ch v c a nhà cung c p và phân bi t nó v i các i th c nh tranh... ng, tài s n VH c c ng kí Tâm trí NTD ) 97 ) 97 66 : 97 " : 97 " nh nhãn hi u s n ph m ; $A6 ; $A6 V n b n pháp lí DN xây d ng, NTD ch ng nh n DN B ph n Marketing, PR Hành chính, pháp lu t Xây d ng chi n l ! ng kí, b o v , kh i ki n tr "ng h p b vi ph m c marketing ! nh v , tính cách th ng hi u, t#m nhìn th ng hi u… ng kí, Nhà n c công nh n Nhãn hi u hh, ch$ d%n a lý, vi ph m quy n SD nhãn hi u… www.themegallery.com... infrastructures, Skilled labors in tourism business Limited investment to improve attraction of the destination Some local people cannot communicate in English Inconsistent, under-funded and inefficient marketing and promotion of tourism Low levels of cultural tourism awareness Unregulated development that is spoiling the integrity of the natural and cultural environment Weak Visitor Return Ratio www.themegallery.com... 6.1.1 Ho ch 6.2 Ho ch nh, phân tích và qu n lý sp c a DNDL nh s n ph m WHO? Which market segments should we pursue? WHAT? What are they looking for in our types of services? HOW? How do we develop our marketing programs to best fit their needs and wants? 4day- 3nights 280 USD WHERE? Where do we promote our services? WHEN? When do we promote them? Inspired Cultural Tourists International backpackers... www.themegallery.com LOGO SWOT Analysis Diversity Culture Historical renown Natural beauty recognized by UNESCO heritage Site classification Safe and peaceful environment, friendly people Plentiful handicraft products hotels and guesthouse increase fast with wide range prices Hue, a landscape harmoniously combined of natural sights and cultural tourism www.themegallery.com www.themegallery.com LOGO SWOT Analysis . * %&'+ , 6. 1. Khái nim v chin lc sn phm DL 6. 1. Khái nim v chin lc sn phm DL LOGO www.themegallery.com Mô hình sn phm du lch 6. 1. Khái nim v chin lc sn phm DL 6. 1. Khái. khác. 6. 2. Hoch nh, phân tích và qun lý sp ca DNDL 6. 2. Hoch nh, phân tích và qun lý sp ca DNDL LOGO www.themegallery.com 6. 2. Hoch nh, phân tích và qun lý sp ca DNDL 6. 2. Hoch. people Largest number of sites 4day- 3nights 280 USD . 6. 1.1. Hoch nh sn phm 6. 2. Hoch nh, phân tích và qun lý sp ca DNDL 6. 2. Hoch nh, phân tích và qun lý sp ca DNDL WHO? Which