Business strategy for credit development of VietcomBank Bien Hoa period 2013-2018

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Business strategy for credit development of VietcomBank Bien Hoa period 2013-2018

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  • COVER PAGE

  • CONTENTS

  • PREFACE: GENERAL INTRODUCTION

    • 1. Selection of topic

    • 2. Research purpose and its pssible application

    • 3. Subject and scope of research

    • 4. Research method

    • CHAPTER 1. GROUND FOR THEORY OF REASONS ON ENTERPRISE BUSINESS STRATEGY

      • 1.1. Business strategy of an enterprise

      • 1.2. Process to set up the business strategy

      • 1.3. Tools to set up the business strategy

      • CHAPTER 2. ASSESSMENT ON CURRENT CREDIT ORIENTATIONS AT VIETCOMBANK BIEN HOA

        • 2.1. Overview of Bien Hoa Vietcombank (VCB Bien Hoa)

        • 2.2. Analyze status and operation environment in the filed of credit operation of VCB Bien Hoa

        • 2.3. SWOT matrix

        • SUMMARY OF CHAPTER 2

        • CHAPTER 3. STRATEGIC PLANNING FOR CREDIT DEVELOPMENT OF VIETCOMBANK BIEN HOA IN THE PERIOD OF 2013 - 2018

          • 3.1. Credit development goal of Vietcombank Bien Hoa in the period of 2013 -2018

          • 3.2. Analysis of credit strategy to meet the set out objectives

          • 3.3. Solutions for implementation of credit development strategy at Vietcombank Bien Hoa in the period of 2013 - 2018

          • 3.4. Recommandations

          • SUMMARY OF CHAPTER 3

          • CONCLUSION

          • REFRENCES

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