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Developing business strategy for Mien Trung Mineral Joint stock Company (MTM) in the period of 2013-2018
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Mục lục
COVER PAGE
ACKNOWLEDGEMENT
CONTENTS
LIST OF TABLES
INTRODUCTION
1. Research proposal
2. Research objective and scope
3. Research method
4. Project structure
CHAPTER 1 : FUNDAMENTALS OF BUSINESS STRATEGY
1.1. Business strategy's concept,features and role
1.2. Strategy hierachy
1.3. Method to develop business strategy
CHAPTER 2 : OVERVIEW,BUSINESS ENVIRONMENT AND ORGANIZATION ANALYSIST FOR MIENTRUNG MINERAL JOINT STOCK COMPANY
2.1. Overview
2.2. Analysis of external business environment of MTM
2.3. Internal analysis of the MTM (inner environment)
2.4. Business analysis of MTM (portfolio)
CHAPTER 3 : STRATEGY AND STRATEGIC GOAL SELECTION,SOLUTIONS,DEVELOPMENT ORIENTATION OF THE COMPANY DURING 2013-2018 AND CONCLUSIONS
3.1. Development strategy selection of the company
3.2. Vision,mission and strategic targets of MTM
3.3. Solutions and recommendations for 2013-2018 workplan
CONCLUSION
REFERENCES