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Business development strategy for Thaco Bus of Truong Hai Auto Corporation Stage 2011-2015
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Ngày đăng: 27/03/2015, 15:17
Xem thêm: Business development strategy for Thaco Bus of Truong Hai Auto Corporation Stage 2011-2015
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COVER PAGE
TABLE OF CONTENTS
ACKNOWLEDGEMENTS
LIST OF ABBREVIATIONS
LIST OF TABLES
LIST OF FIGURE, GRAPHS
INTRODUCTION
1. The necessity of the research
2. Subject and research scope
3. Data sources
4. Scientific and practical significance of the research
5. Structure of the research
CHAPTER 1. OVERVIEW OF THEORY OF STRATEGY MANAGEMENT, PACTICAL REQUIREMENT OF THE RESEARCH
1.1. Overview of theory of strategy management
1.2. Overview of the Vietnam automobile manufacturing industry
1.3. Devices supporting the Realizing and choosing strategies
CHAPTER 2. ANALYSIS OF BUSINESS REALITY AND ENVIRONMENT OF THACO
2.1. Introduction of THACO
2.2. Analysis of Reality of THACO's organizational of business manufacture activities
2.3. Analysis of THACO's business environment
CHAPTER 3. PLANNING BUSINESS DEVELOPMENT STRATEGY OF THACO BUS PRODUCT UP TO 2015 AND EFFECTUATION APPROACHES
3.1. Business mission
3.2. Strategic Goal of 2012 - 2015
3.3. Analysis of Matrix
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