Building business strategy for the television movie production business of WorldStar Advertising JSC for 2013-2018 period

87 311 0
Building business strategy for the television movie production business of WorldStar Advertising JSC for 2013-2018 period

Đang tải... (xem toàn văn)

Tài liệu hạn chế xem trước, để xem đầy đủ mời bạn chọn Tải xuống

Mục lục

  • COVER PAGE

  • TABLE OF CONTENTS

  • LIST OF DIAGRAM

  • LIST OF TABLES

  • LIST OF ABBREVIATIONS

  • PART I. GENERAL INTRODUCTION

    • 1. The reason to choose the topic

    • 2. Reserch objectives and applied ability of the topic

    • 3. The necessity and significance of the studied topic

    • 4. Research methodology

    • 5. The objects and scope of the study

    • PART II. CONTENTS

      • CHAPTER 1. THEORETICAL BASIS OF STRATEGIC MANAGEMENT

        • 1.1. Strategic concept and the role

        • 1.2. Classification and component factors of business strategy

        • 1.3. Requirements of building business strategy

        • 1.4. Strategic building procedure of the company

        • CHAPTER 2. ANALYSIS OF BUSINESS SITTUATION IN THE FIELD OF MOVIE PRODUCTION OF WORLDSTAR ADVERTISING JSC

          • 2.1. Overall of the World star advertising JSC

          • 2.2. Introduction to the field of movie production of World Star group

          • 2.3. Analysis of the external environment(PEST)

          • 2.4. Industry factor evaluation

          • 2.5. External factor evaluation EFE

          • 2.6. Internal factor evaluation

Tài liệu cùng người dùng

  • Đang cập nhật ...

Tài liệu liên quan