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Strategy and plan to develop card services of Nam A Bank in period 2011-2015
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Ngày đăng: 27/03/2015, 15:14
Xem thêm: Strategy and plan to develop card services of Nam A Bank in period 2011-2015
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LIST OF PICTURES, DIAGRAMS
PREFACE
1. Reason of choosing the topic
2. Aims of the research
3. Subject and range of the research
5. Outline of the topic
CHAPTER I. THEORY OF STRATEGY AND STRATEGY OF BANK CARD SERVICE
1.1. Oerview of business strategy
1.2. Vietnam jont WTO: Opening markets and having the competitiion of banking services, especsially card services
1.3. The developing trategy of card services of the Banks
CHAPTER II. STRATEGY OF DEVELOPING CARD SERVICE OF NAM A JOINTSTOCK COMMERCIAL BANK TO 2015
2.1. Nam A Bank and the operation
2.2. Analyzing the sittuation of developing card at Nam A Joint Stock Commercial Bank-Facts and reasons
2.3. Using tools plan strategies environment and EFE matrix
CHAPTER III. SOLUTIONS AND ROUTE OF DEVELOPING CARD OF NAM A BANK
3.1. Developing orientation and strategy
3.2. Projects of issuing cards and developing networks of accepting cards
3.3. Strategy of marketing and expanding market share
3.4. Model of card system and managing structure
3.5. Financial solutions for 50 ATM, 1000 POS
3.6. Economic and social effectiveness of the strategy of developing cards in Nam A Joint Stock commercial bank to 2015
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