Construction of the business strategies for VietinBank - Thang Long branch during the period of 2013-2018

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Construction of the business strategies for VietinBank - Thang Long branch during the period of 2013-2018

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Mục lục

  • COVER PAGE

  • TABLE OF CONTENTS

  • ACKNOWLEDGEMENTS

  • CONFIRMATION

  • ENTERPRISE'S CONFIRMATION

  • LIST OF ABBREVIATIONS

  • LIST OF TABLES

  • LIST OF CHARTS AND DIAGRAMS

  • INTRODUCTION

    • 1. The necessity and implication of the research project

    • 2. Objective and scope of the study

    • 3. Methodology of the study

    • 4. Structure of the capstone project

    • CHAPTER I. BASIC RASIONALE

      • 1. Concept and roles of business strategy in the enterprise

      • 2. Developing the strategies

      • 3. Strategies selection

      • CHAPTER II. CONSTRUCTION THE BUSINESS STRATEGIES FOR VIETINBANK - THANG LONG BRANCH IN THE PERIOD OF 2013 - 2018

        • 1. Introduction about Vietnam joint stock company bank for industry and trade (VietinBank) - Thang Long branch

        • 2. Analyze the business environment of VietinBank - Thang Long branch

        • 3. Analyze the internal environment of the enterprise

        • CHAPTER III. SOLUTIONS TO IMPLEMENT THE BUSINESS STRATEGIES FOR VIETINBANK - THANG LONG BRANCH IN THE PERIOD OF 2013 - 2018

          • 1. The development orientations of Vietinbank in the short and long - term

          • 2. The strategic objectives for Thang Long branch

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