Strategy for the quality improvement of the service supply in the Vietnam Mobile telecom Service Company in the period 2011-2015

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Strategy for the quality improvement of the service supply in the Vietnam Mobile telecom Service Company in the period 2011-2015

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Mục lục

  • COVER PAGE

  • THANKS

  • TABLE OF CONTENTS

  • LIST OF TABLE

  • LIST OF FIGURES

  • INTRODUCTION

    • 1. The reason to choose the topic

    • 2. Research objectives

    • 3. Research content

    • 4. Research methodology

    • 5. Structure of capstone

    • CHAPTER I. THEORETIC BASIS ON STRATEGIC MANAGEMENT IN BUSINESS AND SERVICE BUSINESS

      • 1.1. Theoretic basis on strategic management

      • 1.2. Overview on the business areas of mobile telecommunications services

      • 1.3. Necessity must plan the quality improvement strategy of providing the services at Vietnam Mobile Telecom Services Company

      • CHAPTER 2. ACTUAL SITTUATION ANALYSIS OF BUSINESS AND SERVICES OPERATION IN VIETNAM MOBILE TELECOM SERVICES COMPANY IN THE PERIOD 2006 - 2010

        • 2.1. The birth and development of Mobile Telecom service company

        • 2.2. Organizational structure

        • 2.3. Business field

        • 2.4. Business sittuation evaluation for GSM technological mobile information services of Vietnam Mobile Telecom Services Company in the period 2006 - 2010

        • 2.5. Current customer care services activity

        • 2.6. Analysis of the core competitive advantage and the most important services (key and dominant), evaluation on the current sittuation of services supply in Vietnam Mobile Telecom Services Company

        • CHAPTER 3. PLANNING STRATEGIES AND SOLUTIONS TO IMPROVE THE QUALITY SERVICE SUPPLY IN VIETNAM MOBILE TELECOM SERVICES COMPANY IN THE PERIOD FROM 2011 TO 2015

          • 3.1. Vision, mission, core values and cutural nỏm of Vietnam Moblie Telecom Services Company

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