Building marketing strategy for the period of 2010-2015 of VietFoods Corporation

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Xem thêm: Building marketing strategy for the period of 2010-2015 of VietFoods Corporation, Building marketing strategy for the period of 2010-2015 of VietFoods Corporation, CHAPTER 2. ANALYZING THE REAL SITUATION OF VIETNAM FOODSTUFF JSC, CHAPTER 3. SOME SOLUTION AND RECOMMANDATIONS TO BUILD MARKETING STRATEGY FROM 2010 - 2015 OF VIETFOODS

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COVER PAGE
ACKNOWLEDGEMENT
CONTENT
LIST OF TABLES, DRAWINGS AND GRAPHS
FOREWORDS
INTRODUCTION GENERAL INTRODUCTION
- 1. Necessary of implementing this subject
- 2. Purpose of research
- 3. Method of implementing research
- 4. Structure of the research papre
- CHAPTER 1. RATIONALE
  - 1.1. The necessity of marketing in business operation in general and foodstuffs in particular
  - 1.2. General concepts, matter and contents related to marketing strategy in the food sector
  - 1.3. Theoretical models and strategies of marketing management in foodstuff industry
  - 1.4. Research methodology
  - CHAPTER 2. ANALYZING THE REAL SITUATION OF VIETNAM FOODSTUFF JSC
    - 2.1. General about Vietnam Foodstuff JSC
    - 2.2. Analyzing the situation and business production operation results of Vietfood in 03 years from 2006
    - 2.3. Analyzing the issues on construction and management of marketing strategy of the company
    - 2.4. Evaluation of marketing activities of Vietfoods, defining the existences of marketing strategy of Vietfoods
    - 2.5. Analyzing the causes of existences stated above
    - CHAPTER 3. SOME SOLUTION AND RECOMMANDATIONS TO BUILD MARKETING STRATEGY FROM 2010 - 2015 OF VIETFOODS
      - 3.1. General solutions in the Marketing operation of Vietfoods
      - 3.2. Specific solutions in Marketing - mix (7P)

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Building marketing strategy for the period of 2010-2015 of VietFoods Corporation

Thông tin tài liệu

Từ khóa liên quan

Mục lục

COVER PAGE

ACKNOWLEDGEMENT

CONTENT

LIST OF TABLES, DRAWINGS AND GRAPHS

FOREWORDS

INTRODUCTION GENERAL INTRODUCTION

1. Necessary of implementing this subject

2. Purpose of research

3. Method of implementing research

4. Structure of the research papre

CHAPTER 1. RATIONALE

1.1. The necessity of marketing in business operation in general and foodstuffs in particular

1.2. General concepts, matter and contents related to marketing strategy in the food sector

1.3. Theoretical models and strategies of marketing management in foodstuff industry

1.4. Research methodology

CHAPTER 2. ANALYZING THE REAL SITUATION OF VIETNAM FOODSTUFF JSC

2.1. General about Vietnam Foodstuff JSC

2.2. Analyzing the situation and business production operation results of Vietfood in 03 years from 2006

2.3. Analyzing the issues on construction and management of marketing strategy of the company

2.4. Evaluation of marketing activities of Vietfoods, defining the existences of marketing strategy of Vietfoods

2.5. Analyzing the causes of existences stated above

CHAPTER 3. SOME SOLUTION AND RECOMMANDATIONS TO BUILD MARKETING STRATEGY FROM 2010 - 2015 OF VIETFOODS

3.1. General solutions in the Marketing operation of Vietfoods

3.2. Specific solutions in Marketing - mix (7P)

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