Competitive strategies the case for Visa card of Techcombank

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Competitive strategies the case for Visa card of Techcombank

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Mục lục

  • TABLE OF CONTENTS

  • LIST OF FIGURES

  • LIST OF TABLES

  • INTRODUCTION

  • CHAPTER 1: LITERATURE REVIEW

  • 1. Overview of Competitive Strategies

  • 1.1. Competitive strategies

  • 1.2. Categories of competitive strategies

  • 1.2.1. Cost Leadership Strategy

  • 1.2.2. Differentiation strategy

  • 1.2.3. Focus Strategy

  • 13. The importance of Competitive strategy

  • 2. Process to formulate Competitive Strategy

  • 2.1. Vision and Mission

  • 2.1.1. Mission

  • 2.1.2. Vision

  • 2.1.3. Strategic objectives of a company

  • 2.2. External Analysis

  • 2.2.1. Macro Analysis (PEST model)

  • 2.2.2. Industry Analysis (Five forces model)

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