. UNIVERSITY GLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAM CAPSTONE PROJECT REPORT BUSINESS STRATEGY OF VASC COMPANY IN MyTV SERVICE DEVELOPMENT Group number: 03. scope of the study 8 3. Methodology 8 4. Structure of the study 8 CHAPTER 1 – BASIC RATIONALE OF THE BUSINESS STRATEGY 10 1.1. Concepts of business strategy 10 1.1.1 Concept of business strategy. strategy 10 1.1.2 Role of business strategy 10 1.1.3 Basic characteristics of business strategy 10 1.2 Process of building business strategy 11 1.2.1. External and Internal Analysis 11 1.2.2