CAPSTONE PROJECT REPORT STRATEGY FOR TOURISM DEVELOPMENT IN BA RIA – VUNG TAU PROVINCE PERIOD OF 2010 - 2020 Group 05:      NGUYỄN HỮU ĐỨC NGUYỄN VĂN KHƯƠNG DƯ MINH THY MAI THANH QUANG PHAN BÍCH NGA Class: GAMBA01.C03 Ho Chi Minh City CONTENTS Contents i Acknowledgments iv Abbreviations v List of data sheets v List of charts v General introduction Chapter : THEORETICAL BASIS 1.1/ Theories of strategy management 1.1.1/ Definition of strategy management 1.1.2/ Basis of strategy management 1.1.3/ Factors for strategy management and decision making 1.1.4/ Introduction of matrixes for building strategy 1.2/ Definitions of tourism 1.2.1/ Definitions of tourism 1.2.2/ Tourism classification 1.2.3/ Tourism products 1.2.3.1/ Definition 1.2.3.2/ Characteristics of tourism product 1.2.4/ Tourism resources 1.2.4.1/ Definition 1.2.4.2/ Characteristics of tourism resource 1.2.5/ Sustainable tourism 1.3/ The studied and applied theories about tourism development strategy 1.3.1/ Role of tourism in the economic – social development 1.3.2/ The necessity of development strategy management of BR-VT’s tourism in the period of 2010 – 2020 i Chapter2:SITUATIONAL ANALYSIS OF BARIA-VUNGTAU’S TOURISM10 2.1/ Overview about BR-VT’s tourism 10 2.1.1/ Features of Ba Ria – Vung Tau 10 2.1.1.1/ Natural features 10 2.1.1.2/ Economic features 11 2.1.2/ Situation of tourism resource planning and exploitation 15 2.1.2.1/ Natural resources 15 2.1.2.2/ Humanitarian resources 16 2.1.2.3/ Unexploited tourism resources 16 2.1.3/ Situation of tourism infrastructure 17 2.1.3.1/ Traffics 17 2.1.3.2/ Electricity, water, telecommunication, environmental sanitation 18 2.2/ Situation and output of BR-VT’s tourism in the previous years 19 2.2.1/ Ba Ria – Vung Tau’s tourism market 19 2.2.1.1/ International visitor market 19 2.2.1.2/ Domestic tourist market 20 2.2.2./ Revenue of tourism sector 21 2.2.3/ Total products of tourism 22 2.2.4/ Material facility of tourism 22 2.2.4.1/ Transporting means 22 2.2.4.2/ Accommodation facility 23 2.2.4.3/ Restaurant service 23 2.2.4.4/ Entertainment and visiting facilities 23 2.2.4.5/ Goods and souvenir 24 2.2.5/ Tourism operation network 24 2.2.6/ Travelling operation 24 2.3/ The scientific basis for researching, solutions to develop BR-VT’s tourism in 2010-2020 25 2.3.1/ Research background 25 ii 2.3.2/ Research objective, scope, and method 26 2.3.3/ Theoretical basis serving research for tourism 27 2.3.3.1/ Strategy management 27 2.3.3.2/ Comprehensive quality management 29 2.4/ / Limitations, shortcoming in tourism development strategy of BR-VT in recent years (2010 backwards) 29 2.5/ Causes for limitation, shortcoming in tourism development strategy of Ba Ria – Vung Tau in the past 29 2.5.1/ Objective causes 29 2.5.2/ Subjective causes 29 Chapter : SOLUTIONS,RECOMMENDATIONS AND CONCLUSION 30 3.1/ Evaluating Ba Ria-VungTau’s tourism in the previous years 30 3.2/ Resolution for BR-VT tourism from 2010-2020 31 3.2.1/ Forecastings 31 3.2.1.1/ An affection of global economic crisis: (forecast of global GDP) 31 3.2.1.2/ Resolution for tourism developing BR-VT in the future 32 3.2.2/ Objectives of BR-VT’s tourism from 2010-2020 33 3.2.3/ Main objectives 34 3.2.4/ Resolution of 2020 35 3.2.4.1/ Using matrixes to analyse and build strategies for BR-VT’s tourism 35 3.2.4.2/ Typical suggestions 43 3.3/ Recommendations 47 3.3.1/ Macro management 47 3.3.2/ Aims of Ba Ria - Vung Tau province 48 3.4/ Plans of MICE for Ba Ria-Vung Tau tourism .50 3.5/ Conclusion 53 iii ACKNOWLEDGMENTS Grateful acknowledgements are made to the collectors who have provided materials for our capstone project report on March 12th 2011 Our group of class GaMBA 01.C03 would like to thank Griggs University and ETC centre of Hanoi National University for the course : Global Advanced Master of Business Administration that has broadened our knowledge in many aspects of management And at least some of them we could apply effectively into our recent trading With deep respect, we would like to thank all enthusiastic professors of the course who attended teaching us in the pass 18 months We are grateful to our Supervisor Professor who has been very helpful in the shaping of materials from the beginning To all members of class GaMBA01.C03, who have struggled with earlier objectives , given us much valuable feedback , which led group to complete the report We hope Griggs University and ETC centre of Hanoi National University to have got a long-lasting solidarity in teaching co-operation, and welcome you as an arrival of success for businessmen, especially for training Viet Nam’s human resource and more Nguyen Huu Duc Nguyen Van Khuong- Phan Bich Nga MaiThanh Quang - Du Minh Thy iv ABBREVIATIONS BR-VT: Ba Ria – Vung Tau USD: US dollar VNĐ: Viet Nam dong Ha: hectare Km: Kilometre %: Percent GDP: Gross Domestic Product LIST OF DATA SHEETS 1/ Data sheet of 2.1: Economic structure of Ba Ria – Vung Tau province 2/ Data sheet of 2.2: The average income of Ba Ria – Vung Tau people 3/ Data sheet of 2.3: Attraction to domestic investment in Ba Ria – Vung Tau 4/ Data sheet of 2.4: Situation of annual tourist attraction in Ba Ria – Vung Tau 5/ Data sheet of 2.5: Revenue of service – tourism of Ba Ria – Vung Tau 6/ Data sheet of 3.1: Forcasting of global GDP 7/ Data sheet of 3.2: Norm of 2015 – 2020 LIST OF CHARTS 1/ Chart 2.1:Economic structure of Ba Ria – Vung Tau Province 2/ Chart 2.2: The average income of Ba Ria – Vung Tau people 3/ Chart 2.3: Attraction to domestic investment in Ba Ria – Vung Tau 4/ Chart 2.4: Situation of annual tourist attraction in Ba Ria – Vung Tau 5/ Chart 2.5: Revenue of service – tourism of Ba Ria – Vung Tau 6/ Chart 3.1: Annual growth rate 7/ Chart 3.3 : Efe Matrix Analysis 8/ Chart 3.4 : Ife Matrix Analysis 7/ Chart 3.5 : CPM Analysis v Group - Class: GaMBA01.C03 Capstone project report GENERAL INTRODUCTION Tourism – a smokeless industry can bring large revenues, and high profit in which many regions of them countries in the world desire to invest However, not all of can manage to a sustainable tourism betterly , since it requires in develpoment many different factors of geographical location, nature, policy, history, and human resource as well Among these, “Geographical location” , which is up to now considered as the top decisive in tourism competition , is belonged to Ba Ria – Vung Tau of Vietnam Vietnam is a country of natural advantages for tourism development stretching beach from the north to the south Among regions in Vietnam, Ba Ria – Vung Tau (BR-VT) is one of the most wonderful location for tourism with more advantages than any other regions; however, the exploitation and development of tourism are spontaneous without right planning, orientation compared to its own potential in recent This can be blamed for the state tourism management agency as Ministry of Tourism and Culture,Sports of BR-VT Basing on the theoretical backgrounds about strategy management perceived during the course at Griggs University, we carry out a research on the topic: “Tourism Development Strategy of Ba Ria –Vung Tau in the period 2010-2020.” This assignment aims at helping Ministry of Tourism and Culture,Sports of BRVT to implement the state management of local tourism and to propose practical solutions summed up from the theory and practice to strengthen the rapid, rightscale and sustainable development of tourism in the province period 2010-2020 -Our suggested approach: The group is comprised of members on the basis of agreeing on the opinion, objectives of the topic, assigned responsibility to members to complete and assignment and to report it in front of the University Council - The assignment includes three chapters as follows: + Chapter 1: Theoretical basis + Chapter 2: Situation analysis of tourism in BR-VT + Chapter 3: Solutions ,recommendations and conclusion MBA program Tourism development strategy of BaRia-VungTau Group - Class: GaMBA01.C03 Capstone project report Chapter THEORETICAL BASIS 1.1/ Theories about strategy management and basic studied arguments: 1.1.1/ Definition of strategy management: Currently, there are various statements about the definition of strategy management; however, the content is to achieve the long-term objective for a subject (organization) According to Fredr David, strategy management is defined as follows: “Strategy management can be defined as an art and science to establish, implement and evaluate the decisions related to various functions enabling an organization to achieve a proposed objective.” The process of strategy management is comprised of three stages: + Stage 1: Establishment of strategy includes the development of tasks, identification of external opportunities and risks faced by the organization, pointing out of internal strength and weakness, development of long-term objectives, proposal of alternative strategies, and selection of specific strategies for pursuing + Stage 2: Implementation of strategy refers to the fact that the organization must set annual objectives, stimulate the policies, encourage the personnel, and distribute the resources to enable the implementation of the strategy Implementation of strategy includes the development of a culture supporting the strategy to establish an effective organizational structure, to re-orient the activities, to prepare the budget, to develop and employ information system, and to provide motive for personnel to achieve efficient performance + Stage 3: Evaluation of Strategy is to monitor and comment the results of the strategy establishment and implementation This also includes the measurement and determination of achievements obtained by individuals and organization, and the proposal of adjustment, if necessary Strategy management is a process of human to achieve success Humans here mean the managers of all levels and the people implementing the strategies The Definition of Strategy Management Book by Fredr David is translated by Truong Cong Minh, Tran Tuan Thac, Tran Thi Tuong Nhu; and issued by the Statistics Publisher MBA program Tourism development strategy of BaRia-VungTau Group - Class: GaMBA01.C03 Capstone project report 1.1.2/ Theoretical basics related to strategy management: In strategy management, a circumstance may have various solutions, options, and actions The task of manager is to select the best strategy from the set of potential strategies to make implementing decision A good decision will lead to success, making the organization more and more develop On the contrary, a wrong decision will lead to failure According the above understanding, an organization has different types of Strategy Management in different periods: general strategy management of the whole organization (sector, business, etc); specific strategy management of functional divisions (production, marketing, human resource, finance, etc.) Specific strategies are specific solutions, actions of divisions those are selected basing on the requirements of the general strategies 1.1.3/ The factors affecting the strategy selection and decision making: To select a good and right strategy, the manager can not only base on the experience, since he may be too subjective leading to mistake, especially when the management is carried out on the large scale and in complicated manner Therefore, it is necessary to develop scientific basis for the strategy selection First of all, the factors with direct influence on the strategy selection and decision making must be considered There are two main factors as follows: - Quality factors - Quantity factors Quality factors always play the top important roles They are expressed through the objectives, tasks of the organization These objectives may vary by time The objectives of an organization may be reflected through the level of striving by period, the output, the productivity, the modernism, and the stand in the market Once the objectives are defined or stabilized, quantity factors become significant to select the strategy and decide the implementation These are the MBA program Tourism development strategy of BaRia-VungTau Group - Class: GaMBA01.C03 Capstone project report criteria to compare the strategic methods and to select the optimum strategy as the strategies with the most effective indicators In general, the objectives must be firstly identified as for the selection of appropriate strategy to achieve such objectives The things to be implemented to achieve the objectives are the contents of the strategy, which is expressed in the form of the decision issued by the competent level 1.1.4/ Introduction of matrixes for building strategy :  SWOT MATRIX : SWOT matrix combines external and internal factors to form SO, ST, WO, WT strategic methods SWOT analysis is one of the effective skills that helps us to improve the deciding ability; technical analysis helps us to identify strengths , weaknesses to find out opportunities and threats SWOT matrix includes main factors: - Strength (S = Strengths) is advantages of the sector - Weakness (W = Weaknesses) is the weak points of the sector - Opportunity (O = Opportunities) is the possibilities of the sector - Threat: (T = Threats) is the risks faced by the sector The establishment of SWOT matrix includes basic steps : - Step 1: List of main opportunities - Step 2: List of main external threats - Step 3: List of main strengths - Step 4: List of main internal weaknesses - Step 5: a combination of internal strength and external opportunity and appropriate SO methods This strategy makes use of its strength to take advantage of opportunity - Step 6: a combination of internal weakness and external opportunity and proposal of proper WO strategic method This strategy overcomes weakness by making use of opportunity - Step 7: a combination of internal strength and external threat and proposal of proper ST MBA program Tourism development strategy of BaRia-VungTau Group - Class: GaMBA01.C03 Capstone project report T6: Social evils, traffic jam, low-quality public traffic, loose state management in food sanitation and safety T7: Abnormal weather condition, regular plague From the strength – weakness, opportunity and threat of BR-VT’s tourism, we can propose the works to be done in the following period as follows: T7 ST1: Enhance the planning WT1:Establish safe ,secure T6 management and adjustment tourism environment T5 to match the economical use WT2: Control the impacts T4 of fund, reasonable of tourism on the development of tourism space ecological environment Threat (T) land T3 ST2: Protect, embellish WT3: Enhance the quality T2 tourism resources to prevent of tourism product, well T1 degraded natural environment arrange the structure of ST3: Strengthen international tourism structure and local cooperation O5 SO1: Strengthen competitiveness WO1: Enhance human to the unique tourism product resource training O4 (creating difference) O3 O WO2: Attract, select good SO2: Continue the promotion investors of BR-VT tourism O2 name Opportunity (O) brand WO3: Invest to develop technical infrastructure SO3: Develop the diversity WO4: Lengthen tourism days; O1 of tourism types; attractive tourist tours SO4: Reform design increase tourists’ expenditure WO5: Complete tourism administrative management mechanism procedures in travelling activities and WO6: Strengthen tourists receipt education, propaganda to raise people’s awareness of tourism MBA program 40 Tourism development strategy of BaRia-VungTau Group - Class: GaMBA01.C03 External Capstone project report S1 S2 S3 S4 S5 S6 S7 S8 W1 W2 W3 W4 W5 W6 factors W7 W8 W9 Internal Strength (S) factors Weakness (W) ESTABLISHING COMPETITION MATRIX (CPM) : through basic norms for classification (as presented in charpter 1.) Some sites in the middle south of Viet Nam, not faraway from HCM city are regions of famous beach and mountains : - Mui Ne; Phan Thiet; Nha Trang region However, Nha Trang has lots of advantages but far away from HCM city - Ba Ria Vung Tau - Cuu long river plains NORMS FOR CLASSIFICATION Mui Ne Norms Phan Thiet Ba ria - Cuu long Vung river Tau plains Landscape of sea and mountain Infrastructure,services (hotels,entertainment ) Variety of service Tourism service skill Relation in finance (Marketing) Natural environment (clean ) MBA program 41 Tourism development strategy of BaRia-VungTau Group - Class: GaMBA01.C03 Capstone project report Macro management skill (planning of tourism administration) MAKE THE MATRIX OF CPM FOR THESE REGIONS CHART OF CPM (3.5) product CuuLong plains Quality of service Ba Ria Vung Tau 3 0.3 0.3 0.2 0.15 Brand Phan Thiet Mui Ne 0.1 Level Cuu Long plains Successful factors Ba Ria Vung Tau No Signifiant site Phan Thiet Mui Ne Classification 3 0.45 0.45 0.6 Market share 0.05 0.2 0.15 0.05 Competition of Price 0.05 0.15 0.1 0.2 Human resource 0.2 0.4 0.6 0.2 Infrastructure 0.05 0.15 0.2 0.1 0.1 3 0.2 0.3 0.3 of service Convenience in transportations (near the international airline, port ) Organization skill 0.15 0.45 0.6 0.3 Finance resource 0.05 0.1 0.15 0.05 10 Variety 0.05 0.15 0.05 0.1 0.05 2 0.1 0.1 0.1 2.65 3,00 2.2 in product 11 Other factors Total MBA program tourism 42 Tourism development strategy of BaRia-VungTau Group - Class: GaMBA01.C03 Remarks: Capstone project report BR-VT has not been in advantages of competition and has gradually lost market share of ecology tourism and relaxation as it used to because of the competition of Mui ne and Cuu Long river plains Thus BR-VT should set up MICE tourism and more other tourism services to get a head advantage and competiton in trading tourism among the regions People and Management Experience CONSERVATIVE Competitive advantage AGGRESSIVE -2.4 6 benefits Attraction of trade Increasement of market DEFENSIVE COMPETITIVE Environmental stability BR-VT is now in the area of defensive It is in the damage in competiotion with other regions To maintain a stable trading tourism depends upon strengths or weaknesses to select effective development strategy and has new effective conductions based on the suggested solutions and recommendations below 3.2.4.2/ Typical suggestions:  Suggestion 1: Making an effective plan BR-VT takes advantages in planning tourist beaches with furlough service, entertainment, seminar, workshop, and other attractive activities such as: climbing, MBA program 43 Tourism development strategy of BaRia-VungTau Group - Class: GaMBA01.C03 Capstone project report studying organism , etc BR-VT with 150 km coast and 72 flat, clean hot water beaches, sunny dunes along through the beaches, pine forests and primeval jungles along the sea bank from Vung Tau- Long Dien- Dat Do- Xuyen Moc which has advantages to make advanced plan complex of tourism Making a plan development requires green, fresh, and clean area space , forests, and environment of the sea We have to save land for crops if possible, or we need to change the aim of agriculture into the stunt land It takes us to make a proper rearrangement for residential area along the coast and give them a better accommodation or to open space of urban area in order to develop tourism We also combine closely between seafood and tourism development We have to save the fund for tourism project to conduct it effectively, together with its environment affection Attracting investments are based on a balance of tourism investment such as entertainment, relaxing, excursions, other services to raise profits from tourists’ expenditures  Solution 2: Attracting investment capital We go on raising PCI to attract investment in the area We focus on investing into tourism products as entertainment, superior furlough services, tourist trading central, high quality traffics, sports, diving, climbing, parachute sport We could conduct and introduce tourism investments to businessmen through VN and overseas; or have an invitation to an open bid for tourism development  Solution 3: Improving tourism competition We can develop various kinds of tourism, design unque long tours, manufacture exciting sea travelling, poulo condore travelling, and focus on typical tourisms: - Tourism for entertainment, furlough services - Tourism for spirit - Tourism for history, culture, festival - Tourism for conference, siminar, worshop MICE - Tourism for ecology: forests, mountains, sea, island MBA program 44 Tourism development strategy of BaRia-VungTau Group - Class: GaMBA01.C03 Capstone project report BR-VT has historical relics like poulo condore to develop tourism based on sea travellings and recreations as furlough, relaxing, entertainment, hanging cable, games on sea, climbing, parachute, tonic bathing, phisiotherapy service, visiting art museum, casino, playing golf, enjoying movies,concerts,water music, and marionette With the strong development of technology, science, information exploration, global affiliation, tourism has more chances to hold seminars, workshops, conferences attached with recreation BR-VT with a plentiful nature of ecology areas to develop ecology tourism BR-VT has many ecology areas: Binh Chau - Phouc Buu - Xuyen Moc, national parks at Poulo Condore, ecology of coal, Long Son mangrove forests, mountains: Minh Dam, Dinh,Tao Phung,Tuong Ky, Nua, May Tau, Prince,Thanh Gia,Binh Chau tonic stream, famous sunny beaches Besides developing typical tourisms, we could make strange products in competition to overcome seasonal tourism and to satisfy more requires of tourists We need to encourage activities of tourism association, encourage competitions of businessmen, encourage quality evaluation ISO, test foodstuffs safety, and fire preven tion  Solution 4: Conserving & embellishing tourism heritages Conservation & embellishment of tourism heritages and resouces are for the lasting tourism The aim is to minimize the harm of environment, natural resources due to uncontroling exploration of tourism and the excessment of tourism areas Thus,the authority have to manage resonably an exploration of natural resources and to plan an embellishment of tourism resources We need an economic solution to tourists or tourism resource users by cashing their fines, which educate man to preserve and embellish tourism resources Encouragement of using clean energy is necessary for minimizing waste, and recyclings It is important that “Green tourism” for clean environment, and educating residents and tourists for environment conservation Together with the authority, investors apply technology and science to conserve our environment such as: fighting against cutting forests, area mangroved, oil overflowed, polutants, waste, harmful environment, rough sea and also make fund for environment MBA program 45 Tourism development strategy of BaRia-VungTau Group - Class: GaMBA01.C03 Capstone project report The most important thing is an environmental police team who can protect environment and tourism from threats and harms We shoud make strengthening, improving, maintaining cutural festivals, traditional dances, country food, crafts, traditional customs and rebuild unique arts of VN even in the products of tourism  Solution 5: Reforming management, improving facilities Authority management can focus on making efficiency of tourism trading, the role of tourism association that applies technology, science, srevice quality, tour price, environment conservation The authority needs to have an open policy procedures in tourism investment and considered human resource, tourism advertising, tourism facilities investment, tourism quality and tourism security inspection The authority could make investment budget for traffics, electricity, water, environment, urbany landscapes BR-VT needs to invest into super highway, railway from HCM city to BRVT, international habor of tourism, modern public transports such as airline BR-VT to poulo condore, to insure adequate 100% elctricity for tourism, and to dissolve 100% garbage amount or pollutants  Solution 6: Training human resource We have to train our tourism employees in terms professional skills and foreign languages and send some of them abroad for tourism study because next 10 years, we need professional experts for using high technology, facilities of tourism as receptionists, chef, tour guide, marketing mangers, etc  Solution 7: Hastening marketing and advertising tourism Widening tourism introduction about BR-VT brand is to mark sea tourism of BR-VT, we need to affiliate to global tourism to propaganda and advertising tourism here and to make a deep image of BR-VT Using information media and combine with international tourism organization to contact with tourists , foreign tourists effectively It is very necessary for BR-VT’s tourism development to build sea tourism indications in many other foreign languages and combining international press to provide with BRVT’s tourism information after inviting them to visit BR-VT MBA program 46 Tourism development strategy of BaRia-VungTau Group - Class: GaMBA01.C03  Capstone project report Solution 8: Building a safe and secure environment of tourism Building a safe and secure environment of tourism is to resure safe destination and to attract tourists by standards of principles, organization, and management of police team to protect them from harms and riot Building reside management with simple procedures, sicurity for living are taken responsibility by BR-VT authority Police combining villagers must resolve strictly suspicious people, stealers within the law to catch criminals.Besides, we need to plan tourism traffics suitable for parking area, swimming area, and to get social policy for street children and the disables  Solution 9: Taking responsibility and a careful consideration for local people We should help local people with training traditional work, cultural education, having friendliness and hospitality for tourists and foreigners in a good behaviour or communication Besides hi-class hotel system, we need to enlarge activity space, encourage residents to attend tourism activities and services such as countrytour, citytour, providing fresh seafood in order to get the relationship and sharing profits, together with authority to mobilize the masses with responsibility in culture tourism growth  Solution 10: Widening international co-operations , applying new technology on tourism Today,VN belongs to ASEAN group and develop tourism by co-operate internatioal travelling and green triangle project discovered historical relics of Viet Nam-Lao-Cambodia BR-VT needs to suggest the international project to grow maxcrotourism as: capital, scientific technology, market and marketing enlargement, human resource training , etc in order to reach surpassing progression and strengthen competition of tourism activities A need is conducted to apply a system of geographic information GIS on tourism nature resource, encourage businessmen to invest into tourism , conserve environment, save energy, dissolve garbage and pollutants 3.3/ Recommedations: 3.3.1/Macro management : (national level) MBA program 47 Tourism development strategy of BaRia-VungTau Group - Class: GaMBA01.C03 Capstone project report - We suggest revising economic plans of BR-VT, allowing to combine planning areas of tourism investment, allowing to hire forreign planning consultants and designers in oder to conduct key projects - Tourism development requires a combination of other trades and fields.We suggest tourism strategy to 2030 and authority’s conduction to 2020 to unite an open tourism and to open an international co-operation - We suggest central leaders providing fund for provincial and central tourism to advertise VN tourism, apply informative technology for tourism activities, and suggest commercial counselor of VN embassy to advertise VN tourism overseas - We are interested in budget invested by the government to upgrade and embellish historical, cultural relics for tourism activities, and interested in certification of “topten tourism”, “green tourism” as the standards in the quality of environment and services by tourism administration - We suggest simplifying foreign tourist procedures from issuing VISA, registering flights, resides, immigration, shopping curios, and suggest reducing tax of importing tourism buses - We hope to meet tourism security police team to protect residents, tourists, and businessmen from disorders and violences - We suggest providing local leaders with the number of authority management and tourism advertising - We suggest building railways for tourism from Vung Tau -Bien Hoa-HCM city, from the north to the south with quality of transportations due to tourism development.And we suggest designing route, bridge Vung Tau-Can Gio to exploit ecology tourism Can Gio-Sac forest 3.3.2/ Aims for Ba Ria - Vung Tau province : - Committee of BR-VT needs to pass the tourism project from now to 2020 and to certify that tourism is the head of BR-VT’s economy - Committee of BR-VT must check out, adjust, amend BR-VT’s tourism plan within to 2030 for correspond to a stable development, must make a program of MBA program 48 Tourism development strategy of BaRia-VungTau Group - Class: GaMBA01.C03 Capstone project report tourism development from now to 2020, and must conduct tourism projects approved - Committee of BR-VT must increase index PCI of BR-VT and form an investment polocy, develop tourism facilities for developing tourism aims - Committee of BR-VT must combine tourism trades to effective tourism activities for labor upgrade at 80% and must upgrade a system of tourism colleges Vung Tau to universities linking international university to train labor for professional tourism serving - We need to make an empression of BR-VT – Festival seahot city on advertising through media and overseas, and to propagandize environment and tourism education on channels of television - BR-VT needs to be invested on-river tourism, and built river routes with tourism services - BR-VT needs to be elected 20 destinations, 20 interests, 20 savoury dishes, 20 superior hotels of BR-VT’s tourism on ceremony of 20 years BR-VT establishment 1991- 2011 - BR-VT needs to be enhanced activity of BR-VT’s tourism association to exchange experiences, to encourage businessmen for a steady tourism - BR-VT needs to be made tourism fund to develop and advertise provincial tourism of BR-VT, to develop green environment - BR-VT needs to be constructed facilities of tourism such as transportation, electricity, clean water, communicative information, solving sewage in tourism sites, and be built an airport and ariline Vung tau- poulo condore - BR-VT needs to be encouraged by businessmen to invest historical and cultutral relics, and be supplied yearly budget to upgrade them for developing a steady tourism - BR-VT needs to be conserved eliminated ecology; protected extinct species such as: Lady nail,sea turtle , coal, pangolin, porcupine, fox,precious birds - Suggest more police teams to protect tourists from harms and disorders - Suggest more stricly punishments ; closing trading tourism illegaly to overcome faults or laws of environment conservation MBA program 49 Tourism development strategy of BaRia-VungTau Group - Class: GaMBA01.C03 Capstone project report - BR-VT needs to be intensified tourism researches observed to vary tourism products of originality - Suggest declaring tourism services, believable tourism sites for tourists - Suggest more protective measures of security to make safe for tourists at the sites at beaches, markets, and in the streets - BR-VT needs to be established a center of tourism market investigation MICE - BR-VT needs to be controled resonable cost and price for tour services - BR-VT needs to be invested sooner tourism centres as followings: + Sea travel centre in Vung Tau city +:History travel centre in poulo condore + Sea travel–ecology forest centre in Binh Chau; Ho Tram ; and Phuoc Buu + Spirit travel centre in Ba Ria ; and Dinh Mountain + Sea travelling centre in Long Hai - BR-VT need to be invested and upgraded unique tourism sites as : Vung Tau lighthouse, Kito Jesu statue, White Palace, Binh Chau mineral stream, Binh Chau Phuoc Buu Museum, Poulo Condore Prison, Hang Duong graveyard, Poulo condore national forests, Trung Stone Mountain, 7-side Stone, Hanging cable, Dog race-track, Spirit travel, Cherry Blossom forest, Long Phuoc tunnels, etc 3.4/ Plans of MICE for Ba Ria-Vung Tau tourism : MICE- the new form of business tourism is the fastest growing section of the international tourism market It caters to various forms of business meetings, incentives, conferences and conventions, events and exhibitions and is slowly but steadily capturing every big hotelier's attention Being a hot favourite tourist destination, BR-VT is also very much into the business is fast gaining its pace in the competition to become an ideal MICE destination With the advanced technology and facilities, warm hospitality, personalized services coupled with immense natural beauty and rich cultural heritage, the goal seems to be not very far MICE tourism is the new buzzword in the international tourist market and to various business groups and individuals The importance of the MICE industry lies in the fact that it converts the annual business meetings and conferences into a glamorous and enjoyable event for the MBA program 50 Tourism development strategy of BaRia-VungTau Group - Class: GaMBA01.C03 Capstone project report delegates and attendants Be it a meeting to bring people together either from within one company or from a broader spectrum or an international conference of 100 delegates or product launch party or exhibition, MICE tourism finds itself being inevitable in all the occasions To grow the business tourism in BR-VT, the country boasts of some world-class convention centres International convention centre is forerunner in the MICE tourism facilitating both domestic and international level of business meetings and conferences  Plan for a meeting for improvement to motivation : We propose meetings that form a framework for increasing a sense of expectation in the participants At the meeting, the goal of the meeting is communicated to the participants and allows them to realize the differences with their own opinions and thus enable ongoing motivation after the meeting  Plan for incentive to improve motivation and reinvigorate tourism : It is important that the incentive has a certain fascination By making proposals that elucidate the advantages or merits of participation by the persons on the trip, we can clarify the resulting improvement in motivation by the participants that allows reinvigoration of the organization or company Furthermore we can provide "creative plans" which will leave a lasting impression for get-togethers to improve staff bonding on the trip and which allows the employees to enjoy themselves Travel for the purpose of rewarding the results achieved by employees is also termed "incentive travel" Incentive travel includes the case in which a MBA program 51 Tourism development strategy of BaRia-VungTau Group - Class: GaMBA01.C03 Capstone project report manufacturer provides travel to the leading sales staff of a sales partner company We mainly provides services to ensure company planning, transfers, and accommodation.In addition to ensuring bookings at overseas and domestic accommodation services, we provide services from the company planning stage to execution in response to the number of participants and costs and travellers needs  Plan for convention and conference We can respond to wide-ranging needs from a one-day convention/conference held in a municipal or regional area to a large-scale international convention/conference held overseas The agency services of BR-VT only promotes efficiency and convenience but also enable us to provide information on local conditions while negotiating on the price We respond to the small request of our customers while at the same time executing a smooth and efficient convention/conference Make an expansion of business chances on a face to face basis Although recently marketing using the Internet has demonstrated growth, a convention provides actual goods in comparison with the virtual information on the Internet or a traditional catalogue or advertisement A convention enables business discussions to be conducted "face to face" with other participants and provides an ongoing expansion of business chances Make an arrangement of a convention/conference according to our needs A venue can no longer be said to be merely a space for people, objects, and information We can provide a venue that provides convenience and comfort MBA program 52 Tourism development strategy of BaRia-VungTau Group - Class: GaMBA01.C03 Capstone project report through the provision of facilities and services thereby ensuring the success of the convention  Plan for events and exhibitions : We can provide overall assistance from arranging a venue for celebration of the anniversary of the founding of the company and the announcement of a new product in addition to decorations for the venue and proposing and arranging the entertainment.We can provide "one-stop services" making use of our track record and experience from the proposal and planning stage for invitation and performance to supporting operations and hospitality We can assist in the creation of an environment where participants will enjoy comfort and reduce the load on the personnel hosting the event.An example of a venue for the party celebrating the 30th anniversary of the founding of a certain company : 3.5/ Conclusion: BR-VT has lots of chances to develop tourism including nature, affiliation However, it’s encountered lots of difficulties in planning and investment So all MBA program 53 Tourism development strategy of BaRia-VungTau Group - Class: GaMBA01.C03 Capstone project report projects must be studied correctly, carefully, and linked talent leaders’management to get success perfectly before they are conducted A sustainable tourism development requires BR-VT must be supported by many trades, by community and local residents Thus ,BR-VT will be the most famous travel site not only in VN but also in the world In addion to, other trades will be spread of deeply efficient developing as policy, economy, society, culture, and external policy, and living standard of local people However, the above 10 solutions should be tested by leaders’directions, decisive policy of science, and consulted by Ministry of Tourism and Culture,Sports And during the conduction, they need to be filled up and compiled perfectly to meet the demands of reality./ -THE END- MBA program 54 Tourism development strategy of BaRia-VungTau ... tourism, sea-island tourism Many tourism companies Ba Ria Vung Tau- BaiTruoc MBA program are permitted to invest in the coastal 15 Tourism development strategy of BaRia-VungTau Group - Class: GaMBA01.C03... domestic investment in Ba Ria – Vung Tau 4/ Data sheet of 2.4: Situation of annual tourist attraction in Ba Ria – Vung Tau 5/ Data sheet of 2.5: Revenue of service – tourism of Ba Ria – Vung Tau 6/... meet the demand for visiting, studying, entertainment, relaxation for a specific period of time Tourism MBA program Tourism development strategy of BaRia-VungTau Group - Class: GaMBA01.C03 Capstone