. the management of the flow of goods and services and related information from the point of origin to the point consumption. The aim is to maximize the performance of the entire distribution system third parties or intermediaries to bring their products to the market. They try to forge a distribution channel – a set of interdependent organizations involved in the process of making a product. CAPSTONE PROJECT REPORT THE DISTRIBUTION STRATEGY OF OTC (OVER THE COUNTER) PRODUCTS FOR UNITED PHARMA INTERNATIONAL IN VIETNAM MARKET Group No.: 9  TRAN HUU TAI