Building the business strategy of Viet Nam construction joint stock company No. 21 - Vinaconex in the period of 2011 2015, vision by 2020

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Building the business strategy of Viet Nam construction joint stock company No. 21 - Vinaconex in the period of 2011 2015, vision by 2020

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Mục lục

  • COVER PAGE

  • CONFIRMATION

  • COMMITMENT

  • ACKNOWLEDGEMENT

  • TABLE OF CONTENTS

  • PREAMBLE

    • 1. The urgency of the subject

    • 2. Research objectives

    • 3. Scope of research

    • 4. Method of research

    • 5. Structure of tsubject subject

  • CHAPTER I. THEORETICAL FOUNDATION OF BUILDING THE BUSINESS STRATEGY

    • 1.1. Theoretical foundation of strategy

    • 1.2. Build the business strategy

    • 1.3. Selecting the business strategies

  • CHAPTER II. ANALYSIS OF THE REAL SITTUATION OF VIETNAM CONSTRUCTION JOINT STOCK COMPANY No.21 - VINACONEX

    • 2.1. Introduction about Vietnam construction joint stock company No.21 - VINACONEX

    • 2.2. Analysis of the external environment

    • 2.3. Analysis of internal environment

  • CHAPTER III. SELECTION AND ESTABLISHMENT OF BUSINESS STRATEGY FOR VIETNAM CONSTRUCTION JOINT STOCK COMPANY No.21 - VINACONEX

    • 3.1. Goals of the Company period 2011 - 2015 and vision by 2020

    • 3.2. Analysis of SWOT matrix

    • 3.3. Analysis of I-E matrix

    • 3.4. Analysis of BCG matrix

    • 3.5. Identification of business strategies of Vietnam construction joint stock company No.21 period 2011 - 2015

    • 3.6. Solutions to implement

    • 3.7. Estimation of revenue, budget and risks

    • 3.8. Proposals

  • CONCLUSION

  • APPENDIX

  • REFRENCES

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