Mục lục

  • COVER PAGE

  • CONTENTS

  • BACKGROUND

    • 1. Reasons of project selection

    • 2. Research targets

    • 3. Object and scale of research

    • 4. Researching methods

    • 5. Expected results and limits

    • 6. Project struction

    • CHAPTER 1 : THEORY BASICS

      • 1.1. Brief of strategic management

      • 1.2. Strategic commitment

      • 1.3. Strategic analysis

      • 1.4. Determining and selecting business strategy

      • CHAPTER 2 : ANALYSIS OF THE COMPANY'S FACTS IN RECENT YEARS

        • 2.1. Overview of Song Da transportation and commerce joint stock company-SOTRACO

        • 2.2. Analysis and evaluation of the company's business strategy

        • CHAPTER 3 : STRATEGY SUGGESTIONS AND IMPLEMENTATION SOLUTIONS FOR SOTRACO IN PHASE 2010-2014

          • 3.1. Determination of SOTRACO's long term targets

          • 3.2. Structural ratio of business fields in phase 2010-2014

          • 3.3. Determination and selection of strategy

          • 3.4. Recommendation of strategy implementations solutions

          • CONCLUSION

          • REFERENCES

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