Building business strategy for Song Da Thang Long foundation Joint Stock Company to 2016, vision 2020

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Building business strategy for Song Da Thang Long foundation Joint Stock Company to 2016, vision 2020

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G Global Advanced Master of Business Administration Program GRIGGS UNIVERSITY GAMBA X0710 CLASS TOPIC REPORT BUILDING BUSINESS STRATEGY FOR SONG DA THANG LONG FOUNDATION JOINT STOCK COMPANY TO 2016, VISION 2020 Group: 11 Members: Nguyen Van Khoi Dao Trung Dung Nguyen Dinh Hung Nguyen Hoa Thuan Ha Noi, December GaMBA01 X0710 — Group 11 /2011 Page 1/70 SONG DA THANG COMPANY LONG FOUNDATION JOINT STOCK Add: BT8/17 Van Khe New urban-La Khe-Ha Dang-Ha Noi HIN MUNG SONG OA THANE LONG HOP TAC CUNG PHAT TRIEN Tel: (+84.4) 66738748 Fax: (+84.4) 33117586 Website: www.nenmongsdtl.com.vn — email: nenmongsdtl@fpt.vn CONFIRMATION Date: /12/2011 To: - Master of business administration program - Griggs University - Center ETC - Viet nam national university, Ha Noi Subject: Comment of Song Da Thang Long foundation joint stock company about topic report of group 11 - Gamba X0710 - Griggs university: - Song Da Thang Long foundation has done fully support for group 11 - Class X0710 when they practiced and learned in company about operation status, vision and strategy of company - Group members have expressed an enthusiastic and creative, have closely followed up current situation of company and receive a good result in wroking time in Song Da Thang Long Foundation CENGRAING GIAM DOC PHO-TONG GIAM DAC Chức ấu (11 Y ny Global Advanced Master of Business Administration Program Table of contents DRE TIN DEA CHAPTER cu ceeenndrdtinintosgttrbniitititigeex0664618600080lssereoadestounliieusksik9l8GI018/80/GG70H1000BG00100/0006G0E28 05 1: RATIONALE | J Lheery BÍ BUEIHESS S†fdfE0V tơ EhierpfrisEDD aeeeeernesonidiinieodiotsl6864001/04065Lssssggsotogssosssrsnspssgteere 06 1,1:1› Sore đefinitioiis SE Weseeaeesayaazzren ORE ta nC PE 06 Le l.2s LG Basic Teatures:- Of DUSTARSS St ALO GangaaiisaeeseseiaesernisiorasgdeovV9ktgg10910/000090SGGESG0GUE084 06 1.2, LW€ Ptrigœess 0Í de0elopTnb SHEIED sraessssseseeeonsereeersvigiYN0N6900000001000010/4606G00i0016/080866ã03ãesmrre 07 1.3 The model of analyzing externaÌ envirOnrm€i(L - -‹-

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Mục lục

  • COVER PAGE

  • CONFIRMATION

  • TABLE OF CONTENTS

  • THE INITIAL

  • CHAPTER 1. RATIONALE

    • 1.1. Theory of business strategy to enterprise

    • 1.2. The process of developing strategy

    • 1.3. The model of analyzing extenal environment

    • 1.4. Model of analyzing inside enterprise

    • 1.5. The EFE, matrix and IFE matrix, image competition matrix

    • 1.6. General analysis model (SWOT)

    • 1.7. The ovarall competitive strategies

    • 1.8. Selection and strategic decisions

    • CHAPTER 2. ANALYSIS ON THE REAL CONDITIONS OF SONG DA THANG LONG FOUNDATION JOINT STOCK COMPANY

      • 2.1. General overview of Song Da Thang Long foundation JSC

      • 2.2. Vision, mission and objective of the company to 2020

      • 2.3. An analysis of the external environment of Song Da Thang Long foundation JSC (SDTL JSC)

      • 2.4. The internal analysis of Song Da Thang Long foundation JSC

      • 2.5. SWOT matrix analysis of Song Da Thang Long foundation JSC

      • 2.6. Selecting a business strategy for Song Da Thang Long foundation JSC by weighting method

      • CHAPTER 3. RECOMMANDATIONS AND CONCLUSION

        • 3.1. Solutions for successful implementation of selected strategies

        • 3.2. Recommandations, limitations and directions for further research

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