Developing business strategies for DTC Construction Consultancy Joint Stock Company in the period of 2011-2015

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Developing business strategies for DTC Construction Consultancy Joint Stock Company in the period of 2011-2015

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Mục lục

  • COVER PAGE

  • TABLE OF CONTENTS

  • LIST OF TABLES AND FIGURES

  • INTRODUCTION

    • 1. Reason for selecting the research

    • 2. Research objectives

    • 3. Research subject and scope

    • 4. Research methodology

    • 5. Structure of the capstone project

    • CHAPTER I. RATIONALE FOUNDATION FOR DEVELOPING BUSINESS STRATEGY

      • 1.1. Business strategy concept

      • 1.2. The roles of business strategy

      • 1.3. Strategy classification according to strategic level

      • 1.4. Process of developing business strategy

      • 1.5. Generic competitive strategies

      • CHAPTER II. CURRENT BUSINESS SITTUATIONS OF DTC CONSTRUCTION CONSULTANCY JOINT STOCK COMPANY

        • 2.1. Overview of the company

        • 2.2. Business environment analysis

        • 2.3. The SWOT matrix of DTC

        • 2.4. The Quantitative strategic planning matrix of DTC

        • CHAPTER III. PROPOSED BUSINESS STRATEGIES AND IMPLEMENTATION SOLUTIONS FOR DTC CONSTRUCTION CONSULTANCY JOINT STOCK COMPANY (PERIOD 2011 - 2015)

          • 3.1. Development direction

          • 3.2. Strategic objectives

          • 3.3. Selecting business strategies for the period of 2011 - 2015

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