Business strategy construction of VINAMILK Nghe An for period 2013-2017

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Business strategy construction of VINAMILK Nghe An for period 2013-2017

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  • COVER PAGE

  • TABLE OF CONTENTS

  • THE INITIATION

    • 1. The background, the necessary and importance of the subject

    • 2. The study aim and the applicability

    • 3. Excution methodology

    • 4. Limitation of subject

    • 5. The structure of the assignment includes 3 chapters followings

    • CHAPTER 1. RATIONALE OF STRATEGIC CONSTRUCTION

      • 1.1. Theory about the business strategy construction

      • 1.2. Process of business strategy construction

      • CHAPTER 2. ANALYSIS OF THE VINAMILK NGHE AN'S ACTUAL SITTUATION

        • 2.1. The general

        • 2.2. The result of business and production activities of Vinamilk Nghe An for period 2008 - 2012

        • 2.3. Value series in the fresh milk manufacturing and production process

        • 2.4. The macro factors affecting to the business production

        • 2.5. Competitive factors in the industry (model of five forces made by Porter)

        • 2.6. Analysis of competiors

        • 2.7. Internal environment analysis

        • CHAPTER 3. BUSINESS DEVELOPMENT STRATEGY CONSTRUCTION ISSUED BY VINANILK NGHE AN

          • 3.1. The long-term aim of Vinamilk Nghe An branch

          • 3.2. Alternatives for strategic construction

          • 3.3. Recommandations and suggestions

          • CONCLUSION

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