GRIGGS UNIVERSITY GLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAM CAPSTONE PROJECT REPORT DEVELOPING A GENERAL BUSINESS STRATEGY OF VIETNAM INTERNATIONAL COMMERCIAL JOINT STOCK BANK (VIB) PERIOD 2009 -2013 Group No.:11 Students’ names: AN - Dang Xuan HA - Ho Hong NGHIA - Vu Thiet THU - Bui Xuan HANOIL 3009 ACKNOWLEDGEMENTS Our group group; they (group were 11) assures that our research works guided by our consultants And were done we assure by our that all information consists of contents, results, data references are valid and clear to understand where it is from Hanoi, July 2009 Authors: AN - Dang Xuan HA - Ho Hong THU - Bui Xuan NGHIA - Vu Thiet TABLE OF CONTENT FOREWORD Reason for CHOOSING (ODÍC co PC 001000) 0): ki Ề6Ẳ dd Obpect and @red Of POSOAP CH s isc án käx bá 4, Resear ely CCI HH HH 0613 phá L2 02468 kão SIE3ã kRA SA bã l4 cã 24 184 (58 se vs wc ses ăn tên vane tenn sain some sae ve wins Hae eNOR Sams some Smee ORE Ds POPC'S SEPUEIEE i nse ose sce nace sce snus cones nes oe Saas TRE A4304 4/6009 alesse NI Reins Wie BD's 8/5098 Y CHAPTER I: GENERAL THEORIES OF BUSINESS STRATEGY 1.1— Notions and role of business strateøy in corporatÏOnS: 1.1.1 Some notions about business sfra{(€ØV: .-co n1 111 S55 L1.2 Role of Business Strategy wssses cans samennes cams sreoabiuitiesa Si 21056 8IS60 106005 V45 SAINGG BUNHUEI 1.1.3 Business strategy modelS: . c cọ HH H1 n1 ng 1.1.3.1 - Linear strafèy mod€Ì: