Proposed solutions to enhancing marketing management at PETRO Vietnam Joint Stock Finance Corporatio

Mục lục

COVER PAGE
TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1 : THE FUNDAMENTALS OF BANKING MARKETING MANAGEMENT
- 1.1. The necessity of marketing management in the banking
- 1.2. The analyzing models
- 1.3. Some issues of banking marketing strategies
- 1.4. The implementation of bank marketing management
- 1.5. The supervision of banking marketing strategy application in banks
- CHAPTER 2 : THE ANALYSIS OF MARKETING MANAGEMENT AT PVFC
  - 2.1. Some highlights of PVFC
  - 2.2. The analysis of the business environment impacts on PVFC
  - 2.3. The market segmentation targeted market and product and service positioning
  - 2.4. The analysis of marketing activities in PVFC
  - 2.5. The current marketing organizational structure of the PVFC
  - 2.6. The general avaluation of marketing performance of PVFC
  - CHAPTER 3 : SOLUTIONS TO ENHANCING MARKETING MANAGEMENT AT PVFC
    - 3.1. General solution of marketing management of PVFC
    - 3.2. Specific solutions to marketing-mix
    - CONCLUSION
    - REFERENCES
    - APPENDICES

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Proposed solutions to enhancing marketing management at PETRO Vietnam Joint Stock Finance Corporation (PVFC)

Thông tin tài liệu

Từ khóa liên quan

Mục lục

COVER PAGE

TABLE OF CONTENTS

INTRODUCTION

CHAPTER 1 : THE FUNDAMENTALS OF BANKING MARKETING MANAGEMENT

1.1. The necessity of marketing management in the banking

1.2. The analyzing models

1.3. Some issues of banking marketing strategies

1.4. The implementation of bank marketing management

1.5. The supervision of banking marketing strategy application in banks

CHAPTER 2 : THE ANALYSIS OF MARKETING MANAGEMENT AT PVFC

2.1. Some highlights of PVFC

2.2. The analysis of the business environment impacts on PVFC

2.3. The market segmentation targeted market and product and service positioning

2.4. The analysis of marketing activities in PVFC

2.5. The current marketing organizational structure of the PVFC

2.6. The general avaluation of marketing performance of PVFC

CHAPTER 3 : SOLUTIONS TO ENHANCING MARKETING MANAGEMENT AT PVFC

3.1. General solution of marketing management of PVFC

3.2. Specific solutions to marketing-mix

CONCLUSION

REFERENCES

APPENDICES

Tài liệu cùng người dùng

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