Structuring an advertising business in Vietnam (an example of FPT media - the corporation for financing and promoting technology)

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Structuring an advertising business in Vietnam (an example of FPT media - the corporation for financing and promoting technology)

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Mục lục

  • COVER

  • TABLE OF CONTENTS

  • INTRODUCTION

  • 1.1 BASIC CHALLENGES OF ORGANIZATIONAL DESIGN

  • 1.3 DESIGNING ORGANIZATIONAL STRUCTURE

  • CHAPTER SUMMARY

  • 2.1 OVERVIEW OF ADVERTISING INDUSTRY

  • 2.1.2 What is media?

  • 2.1.3 Objectives

  • 2.1.4 Future of Advertising industry

  • 2.2 Organization structure of World advertising industry

  • 2.2.2 Other Types of Agencies and Services

  • 2.2.3 Specialized Services

  • 2.2.4 Collateral Services

  • 2.2.5 Organization Structure of World Advertising Industry

  • 2.3.1 A Decade of Change for Advertising in Vietnam

  • 2.3.2 Foreign Advertising Agencies in Vietnam

  • 2.3.3 Local Advertising Agencies in Vietnam

  • 2.3.4 Future of advertising industry in Vietnam

  • 2.4 Organizational structure in Vietnam advertising company

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