Improving the competitive abilities of the bank through implementing the new product - logistics financing - Techcombank case study

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Improving the competitive abilities of the bank through implementing the new product - logistics financing - Techcombank case study

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Mục lục

  • COVER

  • CONTENTS

  • Key Words

  • List of Tables

  • List of Figures

  • REFERENCES

  • APPENDIX

  • INTRODUCTION

  • CHAPTER 1: LITERATURE REVIEW

  • 1.1.1. Competitiveness and competitive advantages

  • 1.1.2 The importance of competitive advantage

  • 1.1.3 Specific expression of competitive advantage

  • 1.2 Nature and process to realize sustainable competitive advantage

  • 1.2.1 Source and process to recognize sustainable competitive advantage

  • 1.2.3 Criteria of sustainable competitive advantages

  • 1.3 Functional field - The foundation to create sustainable competitive advantages

  • 1.3.1 Production and demonstration

  • 1.3.2 Marketing

  • 1.3.3 Material management

  • 1.3.4 Research and Development (R &D)

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