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Formulation and choice of competitive strategy for green fiberboard JSC

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Formulation and choice of competitive strategy for green fiberboard JSC

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. UNIVERSITY, HANOI SCHOOL OF BUSINESS Nguyen Tien Dung FORMULATION AND CHOICE OF COMPETITIVE STRATEGY FOR GREEN FIBERBOARD JSC. MASTER OF BUSINESS ADMIINISTRATION. NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS Nguyen Tien Dung FORMULATION AND CHOICE OF COMPETITIVE STRATEGY FOR GREEN FIBERBOARD JSC. Major: Business. Development Strategy (W– O Strategy) … … 55 3.4.4 Branding Strategy (W– T Strategy) …….………………………… …55 3.5 Developing Competitive Strategy for Green Fiberboard JSC …………56 3.5.1 Average Pricing Strategy

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Xem thêm: Formulation and choice of competitive strategy for green fiberboard JSC, Formulation and choice of competitive strategy for green fiberboard JSC, 6 SWOT’s Analysis to Formulate Competitive Strategy

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Mục lục

  • COVER

  • TABLE OF CONTENTS

  • LIST OF ABBREVIATIONS

  • LIST OF FIGURES

  • LIST OF TABLES

  • INTRODUCTION

  • CHAPTER 1: LITERATURE REVIEW

  • 1.1 Strategy Definition

  • 1.1.1 Vision

  • 1.1.2 Mission

  • 1.2 External Analysis

  • 1.2.1 Macro Analysis

  • 1.2.2 Micro Analysis

  • 1.3 Internal Analysis

  • 1.3.1 Value Chain

  • 1.3.2 Identify competitive advantage - Key Success Factors

  • 1.4 Core Competences

  • 1.5 Competitive Strategy

  • 1.5.1 Cost leadership strategy

  • 1.5.2 Differentiation strategy

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