Formulating business strategy for a securities firm the case of Kim Long securities joint-stock company

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Formulating business strategy for a securities firm the case of Kim Long securities joint-stock company

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. th e ir tra d itio n al strategic analysis and ap p ro ach es. 4 CHAPTER 1. THEORY ON FORMULATING BUSINESS STRATEGY 1. Strategy defínition and cIassification 1.1. Definition of strategy T h. et, a strategy, from any angles and at any tim e, has som e m ost typical íeatures th at reílect the natu re o f the b u sin ess strateg ies o f an enterp rise sp eciíĩed b elow : ❖ A strategy. rtu n ities are g rasp ed to g ain com p arative a d v an tages in the m arket. ❖ A strateg y is an instrum en t th at sets o u t long- term objectives o f an enterprise; and ❖ A strategy d e

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Mục lục

  • TABLE OF CONTENTS

  • LIST OF ABBREVIATIONS

  • LIST OF FIGURE

  • LIST OF TABLE

  • CHAPTER 1. THEORY ON FORMULATING BUSINESS STRATEGY

  • 1. Strategy defínition and cIassification

  • 1.1. Definition of strategy

  • 1.2. The ĩeatures and roles of strategies

  • 1.3. Classiíìcation of strategie

  • 1 .3 .1 . C o rp o r a te s t r a te g ie s

  • 1 .3 .2 . B u s in e s s s t r a te g ie s

  • 1 .3 .3 . F u n c t io n a l s ư a te g i e s

  • 2. Strategy íbrmulation process

  • 2.1. Mỉssion and objectives

  • 2 .1 .1 . M i s s io n

  • 2 .1 .2 . O b j e c t iv e

  • 2.2. External íactors

  • 2 .2 .1 . M a c ro a n a ly s is

  • 2 .2 .2 . In d u s t ry a n a ly s is

  • 2 .2 .3 . F in d in g s o f o p p o r tu n i t i e s a n d th r e a t

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