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Finding unique selling proposition of UH-HSB executive MBA program

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Finding unique selling proposition of UH-HSB executive MBA program

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. choose the thesis Finding the Unique Selling Proposition of the UH-HSB EMBA program . 2. Objective of the research: From the research about the current situation o f the UH-HSB EMBA program, - 1. UNIVERSITY HANOI SCHOOL OF BUSINESS TA NGOC DIEP FINDING UNIQUE SELLING PROPOSITION OF UH-HSB EXECUTIVE MBA PROGRAM M ajor: Business A dm inistration Code: MASTER OF BUSINESS ADMINISTRATION. differentiations o f the program 39 4.2. The current slogan of the program 40 4.3. The USP of the program 40 4.3.1. The best differentiation o f program 40 4.3.2. USP o f the UH-HSB EMBA program 41 4.4.

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Mục lục

  • COVER

  • TABLE OF CONTENTS

  • LIST OF TABLES

  • LIST OF ILLUSTRATIONS

  • LIST OF ABBREVIATIONS

  • INTRODUCTION

  • 1.1. WHAT IS USP?

  • 1.2. CATEGORIES OF USP:

  • 1.2.1. Low Price

  • 1.2.2. High Quality

  • 1.2.3. Superior Service

  • 1.2.4. Size/Selection

  • 1.2.5. Convenience

  • 1.2.6. Knowledgeable Advice, Recognized Authority

  • 1.2.7. Customization/Most Options

  • 1.2. 8. Speed

  • 1.2. 9. Originality, First in Marketplace

  • 1.2.10. Strongest Guarantee

  • 1.3. BENEFIT IN DEVELOPING USP:

  • 1.4. HOW TO IDENTIFY USP

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