A study on Branding in supermarket, the case Fivimart

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Xem thêm: A study on Branding in supermarket, the case Fivimart, A study on Branding in supermarket, the case Fivimart, .2 Evaluating Of The Marketing Activities For Fivimart

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COVER
TABLE OF CONTENTS
LIST OF FIGURES
LIST OF TABLES
INTRODUCTION
CHAPTER 1: THEORY FRAMEWORK
1.1 Understanding Brands
1.1.1 What Is A Brand?
1.1.2 Why Do Consumers Like Brands?
1.2.3 The Difference Between Brand Identity And Brand Image
1.2 How Brands Are Built
1.2.1 The Need For A Brand Strategy Blueprint
1.2.2 Creating A Strategic Brand Platform
1.2.3 Why Brand Personality
1.2.4 Values and Characteristics Of Brand Personality
1.2.5 Creating Brand Personality
1.2.6 Brand Personality Is Long Term
1.2.7 Brand Personality Must Be Simple
1.2.8 Brand Personality and Brand Values
1.2.9 Creating The Brand Experience

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A study on Branding in supermarket, the case Fivimart

Thông tin tài liệu

Từ khóa liên quan

Mục lục

COVER

TABLE OF CONTENTS

LIST OF FIGURES

LIST OF TABLES

INTRODUCTION

CHAPTER 1: THEORY FRAMEWORK

1.1 Understanding Brands

1.1.1 What Is A Brand?

1.1.2 Why Do Consumers Like Brands?

1.2.3 The Difference Between Brand Identity And Brand Image

1.2 How Brands Are Built

1.2.1 The Need For A Brand Strategy Blueprint

1.2.2 Creating A Strategic Brand Platform

1.2.3 Why Brand Personality

1.2.4 Values and Characteristics Of Brand Personality

1.2.5 Creating Brand Personality

1.2.6 Brand Personality Is Long Term

1.2.7 Brand Personality Must Be Simple

1.2.8 Brand Personality and Brand Values

1.2.9 Creating The Brand Experience

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