Developing the business of commodity future contract at Techcombank - from a marketing perspective

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Developing the business of commodity future contract at Techcombank - from a marketing perspective

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. VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS M — H S 13 — 1 HADKRSMiP KXC» I I hNCfc Nguyen The Tung DEVELOPING THE BUSINESS OF COMMODITY FUTURE CONTRACT AT TECHCOMBANK - FROM A MARKETING. ta l factors th at are ta k e n in a n aly sis recently. G lo b aliz atio n , free tra d e are as b ila tera l/m u ltilate ra l/ tra de a g re e m e n ts, cultural e x c h an g e , etc. ca. MARKETING PERSPECTIVE Major: Business Administration Code: 60 34 05 MASTER OF BUSINESS ADMINISTRATION THESIS Supervisors: 1. Dr. Tran Doan Kim 2. Ph.I) Candidate Tran Phuong Lan Hanoi - 2009 T A B

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Mục lục

  • T A B L E O F C O N T E N T S

  • List of Tables

  • List of Figures

  • Preface

  • Chapter 1. Literature Review

  • 1.1 General theory of Marketing

  • 1.1.1. Definition of Marketing

  • 1.1.2. External and Internal Environments

  • 1.1.3. Selecting Market Segment1

  • 1.1.4. Positioning1

  • 1.1.5. Marketing Mix'

  • 1.2. General Concept of Commodity Future Contract

  • 1.2.1. Definition of Commodity Future Contract

  • 1.2.2. Types of Commodity Future Contract

  • 1.2.3. The development of commodity future contract in the world1

  • 1,2.4. Benefits of Commodity Future Contract

  • 1.2.5. Issues on developing Commodity Future Contract

  • 2.1. Overview of Techcombank

  • 2.1.1. Introduction about Techcombank

  • 2.1.2. Vision and Mission

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