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Trust and commitment in online shopping in Vietnam, antecedents and consequences

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Trust and commitment in online shopping in Vietnam, antecedents and consequences

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. emerged and can be stated as following. 1. What are the antecedents of trust and commitment? 2. How do trust and commitment influence customer loyalty and customer retention in online shopping in. BUSINESS NGUYEN THANH TRUNG HIEU TRUST AND COMMITMENT IN ONLINE SHOPPING IN VIET NAM, ANTECEDENTS AND CONSEQUENCES Major: Business Administration Code: 60 34 05 MASTER OF BUSINESS. of online business in Vietnam. Other barriers preventing shopping online in Vietnam such as electronic payment systems, supplied by banks and network systems companies also are mentioned in

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Mục lục

  • TABLE OF CONTENTS

  • LIST OF TABLES

  • LIST OF FIGURES

  • CHAPTER 1 INTRODUCTION

  • 1.1. BACKGROUND

  • 1.2. PURPOSES AND RESEARCH QUESTIONS

  • 1.3. METHODOLOGY

  • 1.4. DEFINITIONS

  • CHAPTER 2: LITERATURE REVIEW

  • 2.1 CUSTOMER RELATIONSHIP MANAGEMENT

  • 2.1.1 Trust

  • 2.1.2 Commitment

  • 2.1.3 Loyalty

  • 2.1.4 Retention

  • 2.1.5 The relationship among commitment, trust, loyalty and retention

  • 2.2 METHOD OF STATISCAL ANALYSIS

  • 2.2.1 Correlation analysis

  • 2.2.2 Multiple Regression

  • CHAPTER 3: METHODOLOGY

  • 3.1 RESEARCH STRATEGY

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