. about current customer loyalty in Vietnam card industry. Brief findings are presented by the end of the section.  Chapter 4: Recommendations to Build Customer Loyalty in Vietnam Card Industry. literature in chapter 2 and the fact of customer loyalty in Vietnam card industry, chapter 4 gives instructions toward Vietnam card companies to create customer loyalty. 6 CHAPTER 2 CUSTOMER. of customer loyalty. We will together study what customer loyalty is, the benefits and five principles to create customer loyalty. The content has been customized specifically for card industry.