Some public relations solutions for FPT University in 2011-2012= Một số giải pháp PR cho đại học FPT trong giai đoạn 2011-2012

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Some public relations solutions for FPT University in 2011-2012= Một số giải pháp PR cho đại học FPT trong giai đoạn 2011-2012

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. 3: SOLUTION PROPOSAL OF NEW PR PROGRAM FOR FPT UNIVERSITY IN 2011-2012 66 3.1 Proposal of solution 66 3.2 Building program for FPT by PENCILS 67 3.2.1 - Define targets for PR program 67 . theoretic issues in business administration. Pointing out and analyzing the most critical and imperative PR issues needed to be solve in FPT University. Analyzing, forecasting and proposing to select. and put it into practice. 3 2. Objectives and aims The essay aims at: Assessing current situation of PR at FPT University and giving solutions to PR program for FPT University in 2011

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Mục lục

  • TABLE OF CONTENT

  • LIST OF FIGURES

  • LIST OF ABBREVIATONS

  • INTRODUCTION

  • CHAPTER 1: PR THEORETICAL BASES

  • 1.1 PR theory

  • 1.1.1 PR concept

  • 1.1.2 PR’s principles

  • 1.2 Importance of PR

  • 1.2.1 Role of PR in enterprise

  • 1.2.2 Roles of PR in marketing

  • 1.4 – Procedures of a PR program

  • 1.5 – Implementation methods

  • 1.5.1 –Publications

  • 1.5.2 - Events

  • 1.5.3 - News

  • 2.1 Brief of FPT University

  • 2.2 Operation principles of FPT University

  • 2.3 Assessment on messages sent to customers

  • 2.3.1 Interview the public about FU objectives

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