Organizing marketing activities for Vietnamese-Owned automobile assemblers in the present development process of Vietnamese economy

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Organizing marketing activities for Vietnamese-Owned automobile assemblers in the present development process of Vietnamese economy

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Mục lục

  • COVER

  • TABLE OF CONTENTS

  • Abbreviation & Acronyms

  • List of Tables

  • List of Figures

  • INTRODUCTION

  • 1.1. Marketing definition and its basic concepts

  • 1.1.1. Definition of Automobile marketing

  • 1.1.2. Fundamental concepts

  • 1.1.3. The development process of automobile marketing

  • 1.2. Environmental marketing of VAAs in the market economic conditions

  • 1.2.1. Macro-Environment factors

  • 1.2.2. Integrated factors for successful marketing of VAAs

  • 1.2.3. Creating value, satisfaction, conserving customer in VAAs

  • 1.3. Ascertaining the marketing activities contents for VAAs

  • 2.1. The development process of Vietnamese automobile industry

  • 2.1.1. Introduction

  • 2.1.2. Characteristics

  • 2.1.3. Vietnam Automobile Manufacturers Association (VAMA)

  • 2.2. Market status review

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