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. Publishing as Prentice Hall 3-5 Internal Records and Marketing Intelligence • Order-to-payment cycle • Sales information system • Databases, warehousing, data mining • Marketing intelligence system Copyright. developments? Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 3-3 What is a Marketing Information System (MIS)? A marketing information system consists of people, equipment, and procedures. Environment Marketing Management, 13 th ed 3 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 3-2 Chapter Questions • What are the components of a modern marketing information