slide tiếng anh chuyên ngành kinh tế business leader case study unit 10

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slide tiếng anh chuyên ngành kinh tế business leader case study unit 10

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Unit 10 Case study Background Company European campers Products Camping and out door equipment Based in Bordeaux, France Profits Dramatic rise in last two years Chief executive Charles Holden Marketing manager Todd Foster- Amercan with MBA Top salesman Olivier Moyon Olivier’s results Excellent – 24% of company sales Problem with Olivier Difficult to manage Examples of unacceptale behaviour  Dangerous driving and / or possible drink problem.  Overspends on gifts to clients  Uncommunicative ( doesn’t reply to messages, misses meetings)  Lack of sales reports Origin of conflict Order from department store chain to be delivered by end of month Production manager Jacques Picard’s view and reason for this Couldn’t be produced on time – order from good customer had priority Olivier’s reaction Anger, rudeness to Jacques result Jacques complained to Todd – “ Olivier is rude and cares only about himself” Olivier Moyon Todd Foster Jacques Picard has let him down – no order = no commission, no bonus Busy time – Jacques under pressure Jacques needs more effort, Not happy with Todd either – too much control Need for discipline Say he will resign – no other solution . Unit 10 Case study Background Company European campers Products Camping and out door equipment Based in

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  • Unit 10

  • Background

  • Slide 3

  • Examples of unacceptale behaviour

  • Slide 5

  • Slide 6

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